Photo: David P Howard · CC BY-SA 2.0Cromer’s household incomes are lower than in 98% of UK towns
UK towns are the yardstick, and by them Cromer earns D on jobs and income, #47 of 51 in Norfolk. 3.6% of working-age residents claim jobless benefits, next to 2.7% in the typical UK town. The working day brings 1,781 people in: the town fills up.
Where Cromer stands out on work
A local job centre
3,654 jobs are based in Cromer for 2,829 working residents; the typical UK town has 0.7 jobs per resident in work. Shops, restaurants, cafés and pubs and public administration and defence make up 45% of them. Jobs based here ↓
More benefit claims than most towns
The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Claims across the North Norfolk council area have run below the national rate every month since 2015. Benefits over time ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
On jobs and income, Cromer grades D
Taken together, its four measures make it better than 6% of UK towns: #47 of 51 in Norfolk.
Its strongest measure is getting to jobs without a car; its weakest, household income.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
3,654 jobs, one in five in retail
1.3 for every working resident; the typical UK town has 0.7.
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (3,510). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Cromer (employees and working owners, ONS Business Register and Employment Survey 2024).
Jobless claims in the North Norfolk council area have run below England and Wales every month since 2015
North Norfolk’s rate was about 1.4% in 2019, peaked at 5.2% in May 2020 and has averaged 2.8% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of North Norfolk, which Nomis publishes monthly; the figures above the line are for Cromer’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
On a working day Cromer gains 24% in workers
2,829 residents were in work at the 2021 Census; 3,510 people worked in Cromer.
For every resident who leaves Cromer for work, about 2 people come in. 39% of residents who travel to a workplace stay in the town; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the town or from home.
Cromer’s workers come from North Walsham to Holt
- Countryside392
- North Walsham266
- Sheringham172
- Norwich109
- Mundesley67
- Holt61
- Aylsham51
- Fakenham50
- East Runton40
- West Runton and Beeston Regis35
- Countryside187
- Sheringham113
- Norwich105
- North Walsham93
- Holt60
- Fakenham47
- Aylsham35
- Colney27
- Overstrand27
- West Runton and Beeston Regis26
North Walsham, 8 miles away, sends 266 people, more than any other town; in all, 51% of the people who work in Cromer live outside it. Going the other way, Sheringham is the biggest single destination (113).
The ten places that send the most workers into Cromer, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
The mean household in Cromer has £37,933 before tax
Higher than 3% of UK towns of 2,500+; the typical town is £52,385. The whole council area of North Norfolk averages £45,123.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
34% of people travelling to work from Cromer walk, cycle or take the bus or train
Median journey 7 km; typical UK town 8.4 km.
46% of journeys to work are under 5 km (3 miles), against 45% across England’s towns, and 18% are 30 km or more. Cromer grades A+ for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
A retired town: 40% of adults in Cromer
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
How Cromer compares with UK towns of 5,000 to 10,000
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Moor Park Hertfordshire | 5,850 | 2.2 | 17% | 1.1% | £86K | A+ |
| 2 | Twyford Berkshire | 8,072 | 0.9 | 11% | 1.5% | £82K | A+ |
| 3 | Esher Surrey | 9,484 | 1.6 | 12% | 1.6% | £91K | A+ |
| … | |||||||
| 121 | Poringland Norfolk | 7,105 | 0.5 | 9% | 1.9% | £61K | A− |
| … | |||||||
| 137 | Hethersett Norfolk | 7,018 | 0.5 | 7% | 2.3% | £62K | B+ |
| … | |||||||
| 241 | Long Stratton Norfolk | 5,218 | 0.6 | 18% | 2.2% | £56K | B− |
| … | |||||||
| 488 | Thurnscoe South Yorkshire | 9,133 | 0.4 | 10% | 4.6% | £35K | D |
| 489 | Crook County Durham | 9,717 | 0.7 | 15% | 3.8% | £39K | D |
| 490 | Cromer Norfolk | 7,522 | 1.3 | 39% | 3.6% | £38K | D |
| 491 | Creswell Derbyshire | 5,792 | 0.4 | 11% | 4.1% | £42K | D |
| 492 | Cinderford Gloucestershire | 8,778 | 0.9 | 24% | 4% | £43K | D |
| … | |||||||
| 532 | Withernsea East Riding of Yorkshire | 5,766 | 0.7 | 35% | 5.4% | £39K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Cromer, and others in Norfolk.
Next to Cromer: how nearby places compare
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Cromer | 7,522 | 3,654 | 39% | 3.6% | D |
| West Runton and Beeston Regis | 1,463 | 341 | 5% | 2.7% | C |
| Sheringham | 7,087 | 2,325 | 34% | 2.6% | C− |
| Mundesley | 2,777 | 425 | 16% | 3.6% | D− |
| North Walsham | 12,829 | 4,203 | 36% | 3.5% | D |
| Holt | 4,014 | 2,200 | 36% | 3.5% | D |
| Aylsham | 7,183 | 2,481 | 23% | 2.6% | C+ |
| Briston | 1,983 | 292 | 9% | 2.9% | D |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Cromer here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is North Norfolk as a whole; the claimant rate elsewhere on this page is Cromer’s built-up area, from small areas.
Questions about work in Cromer
Where do people in Cromer work?
At the 2021 Census, 39% of Cromer’s residents who travelled to work worked in the town itself; the most common other places were Sheringham (113), Norwich (105) and North Walsham (93). 37% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Cromer?
1,781 people who lived elsewhere worked in Cromer at the 2021 Census, 51% of its 3,510 workers. The most came from North Walsham (266), Sheringham (172) and Norwich (109). 1,086 residents travelled out the other way.
How many jobs are there in Cromer?
About 3,650 jobs (employees and working owners) were based in Cromer in 2024, on ONS’s Business Register and Employment Survey: 1.3 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are shops (about 700), restaurants, cafés and pubs (about 510) and public administration and defence (about 450).
Is Cromer a good place to find work?
Cromer earns a D for jobs and income, better than 6% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £37,933; 3.6% of 16 to 64s claim unemployment benefits.
How do people in Cromer get to work?
62% of commuters go by car or van, 27% walk, 3% cycle and 4% take the bus or train; 46% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Cromer?
Mean household income before tax was £37,933 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does Cromer compare with Norwich for jobs?
Cromer has 1.3 jobs per working resident against Norwich’s 1.3, a 3.6% claimant rate against 3.8%, and mean household income of £37,933 against £49,951.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.