Photo: Stephen McKay · CC BY-SA 2.0There are 1.8 jobs in Holt for every resident in work
Jobless benefits go to 3.5% of working-age residents, against 2.7% in the typical UK town. Each working day 1,276 people travel in to work: the town fills up. Holt grades D for jobs and income against UK towns, #44 of 51 in Norfolk.
Where Holt stands out on work
A local job centre
2,200 jobs are based in Holt for 1,251 working residents; the typical UK town has 0.7 jobs per resident in work. Shops, education and restaurants, cafés and pubs make up 48% of them. Jobs based here ↓
More benefit claims than most towns
The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Claims across the North Norfolk council area have run below the national rate every month since 2015. Benefits over time ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
The Jobs & income grade for Holt: D
With four measures combined, it comes out better than 8% of UK towns: #44 of 51 in Norfolk.
Its strongest measure is employment deprivation; its weakest, the claimant rate.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
2,200 jobs, 22% in retail
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (2,075). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Holt (employees and working owners, ONS Business Register and Employment Survey 2024).
Jobless claims in the North Norfolk council area have run below England and Wales every month since 2015
North Norfolk’s rate was about 1.4% in 2019, peaked at 5.2% in May 2020 and has averaged 2.8% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of North Norfolk, which Nomis publishes monthly; the figures above the line are for Holt’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
Holt fills up on a working day: 66% more workers
1,251 residents were in work at the 2021 Census; 2,075 people worked in Holt.
For every resident who leaves Holt for work, about 3 people come in. 36% of residents who travel to a workplace stay in the town; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the town or from home.
Holt’s workers come from Briston to Norwich
- Countryside317
- Briston86
- Norwich81
- Sheringham81
- Fakenham67
- Melton Constable62
- Cromer60
- North Walsham34
- Aylsham20
- Dereham18
- Countryside90
- Cromer61
- Sheringham35
- Norwich33
- Fakenham30
- High Kelling20
- North Walsham16
- Blakeney15
- Aylsham13
- King's Lynn12
Briston, 4 miles away, sends 86 people, more than any other town; in all, 61% of the people who work in Holt live outside it. Going the other way, Cromer is the biggest single destination (61).
The ten places that send the most workers into Holt, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
Mean household income: £45,094 a year
Higher than 25% of UK towns of 2,500+; the typical town is £52,385. The whole council area of North Norfolk averages £45,123.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
Not by car: 28% of Holt’s commuters walk, cycle or ride the bus or train
Median journey 8 km; typical UK town 8.4 km.
43% of journeys to work are under 5 km (3 miles), against 45% across England’s towns, and 18% are 30 km or more. Holt grades A for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
46% of Holt’s adults have retired
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
Ranked on jobs and income, Holt is 472nd among 525 UK towns of 3,000 to 5,000
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Brookmans Park Hertfordshire | 4,033 | 0.9 | 7% | 1.2% | £79K | A+ |
| 2 | Charvil Berkshire | 3,158 | 0.4 | 2% | 1.4% | £83K | A+ |
| 3 | Barnt Green Worcestershire | 3,821 | 0.7 | 4% | 1.2% | £77K | A+ |
| … | |||||||
| 73 | Cringleford Norfolk | 4,686 | 0.8 | 7% | 2.8% | £71K | A |
| … | |||||||
| 119 | Queen's Hills Norfolk | 4,465 | 0.3 | 2% | 2.4% | £67K | A− |
| … | |||||||
| 141 | Brundall Norfolk | 4,378 | 1 | 9% | 1.8% | £58K | A− |
| … | |||||||
| 470 | Ynysybwl Mid Glamorgan | 4,580 | 0.2 | 4% | 2.7% | £41K | D |
| 471 | Haltwhistle Northumberland | 3,646 | 0.6 | 26% | 2.9% | £42K | D |
| 472 | Holt Norfolk | 4,014 | 1.8 | 36% | 3.5% | £45K | D |
| 473 | West Auckland County Durham | 3,107 | 0.8 | 6% | 3.7% | £44K | D |
| 474 | Bromyard Herefordshire | 3,816 | 0.9 | 30% | 3.5% | £48K | D |
| … | |||||||
| 525 | Alford Lincolnshire | 3,831 | 0.8 | 31% | 4% | £36K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Holt, and others in Norfolk.
Holt and its neighbours: work and income
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Holt | 4,014 | 2,200 | 36% | 3.5% | D |
| Briston | 1,983 | 292 | 9% | 2.9% | D |
| Melton Constable | 1,176 | 229 | 7% | 2.1% | C |
| Sheringham | 7,087 | 2,325 | 34% | 2.6% | C− |
| West Runton and Beeston Regis | 1,463 | 341 | 5% | 2.7% | C |
| Cromer | 7,522 | 3,654 | 39% | 3.6% | D |
| Foulsham | 1,025 | 166 | 6% | 2.1% | C |
| Reepham | 2,317 | 512 | 21% | 1.7% | B− |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Holt here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is North Norfolk as a whole; the claimant rate elsewhere on this page is Holt’s built-up area, from small areas.
Questions about work in Holt
Where do people in Holt work?
At the 2021 Census, 36% of Holt’s residents who travelled to work worked in the town itself; the most common other places were Cromer (61), Sheringham (35) and Norwich (33). 43% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Holt?
1,276 people who lived elsewhere worked in Holt at the 2021 Census, 61% of its 2,075 workers. The most came from Briston (86), Norwich (81) and Sheringham (81). 449 residents travelled out the other way.
How many jobs are there in Holt?
About 2,200 jobs (employees and working owners) were based in Holt in 2024, on ONS’s Business Register and Employment Survey: 1.8 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are shops (about 420), education (about 310) and restaurants, cafés and pubs (about 210).
Is Holt a good place to find work?
Holt earns a D for jobs and income, better than 8% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £45,094; 3.5% of 16 to 64s claim unemployment benefits.
How do people in Holt get to work?
70% of commuters go by car or van, 22% walk, 4% cycle and 2% take the bus or train; 43% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Holt?
Mean household income before tax was £45,094 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does Holt compare with Norwich for jobs?
Holt has 1.8 jobs per working resident against Norwich’s 1.3, a 3.5% claimant rate against 3.8%, and mean household income of £45,094 against £49,951.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.