Photo: HazelJMills · CC BY-SA 3.0Most of Briston works elsewhere: the town has 0.3 jobs for each resident in work
2.9% of working-age residents claim jobless benefits, against 2.7% in the typical UK town. The working day takes 458 residents elsewhere; 114 people arrive. UK towns are the yardstick, and by them Briston earns D on jobs and income.
Jobs and income in Briston: what the figures say
More people leave for work than arrive
114 people come in to work and 458 residents go out, so Briston loses about 344 workers a day. Melton Constable sends the most (16). The daily tide ↓
Longer journeys to work
Against 45% across England’s towns. 7% of commuters walk to work (11% across England’s towns). Getting to work ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
Briston earns D for jobs and income
Better than 12% of UK towns once its four measures are combined.
Its strongest measure is the claimant rate; its weakest, getting to jobs without a car.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
Walking, cycling, the bus or the train: 11% of Briston’s commuters
Median journey 12.2 km; typical UK town 8.4 km.
18% of journeys to work are under 5 km (3 miles), against 45% across England’s towns, and 10% are 30 km or more. Briston grades C for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
More workers leave Briston each day than arrive
883 residents were in work at the 2021 Census; 538 people worked in Briston.
For every person who comes in to work, about 4 residents travel out. 9% of residents who travel to a workplace stay in the village; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the village or from home.
Briston’s commuters work from Holt to Norwich
- Countryside22
- Melton Constable16
- Norwich12
- Fakenham7
- King's Lynn4
- Holt4
- Cromer4
- Sheringham4
- Reepham3
- Edgefield3
- Countryside92
- Holt86
- Fakenham39
- Norwich34
- Cromer20
- Sheringham18
- Melton Constable17
- King's Lynn12
- North Walsham11
- Aylsham7
91% of residents who travel to a workplace work outside Briston; Holt takes the most (86). Coming the other way, Melton Constable sends the most (16).
The ten places that send the most workers into Briston, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
292 jobs, 21% in arts, leisure and other services
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (538). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Briston (employees and working owners, ONS Business Register and Employment Survey 2024).
Before tax, households in Briston average £48,111
Higher than 35% of UK towns of 2,500+; the typical town is £52,385. The whole council area of North Norfolk averages £45,123.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
Jobless claims in the North Norfolk council area have run below England and Wales every month since 2015
North Norfolk’s rate was about 1.4% in 2019, peaked at 5.2% in May 2020 and has averaged 2.8% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of North Norfolk, which Nomis publishes monthly; the figures above the line are for Briston’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
Retirement is the main occupation for 34% of adults in Briston
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
1,563rd of 1,757: where Briston ranks among UK towns of 1,000 to 3,000
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Hurst Berkshire | 1,009 | 0.8 | 2% | 1.1% | £83K | A+ |
| 2 | Otterbourne Hampshire | 1,252 | 2.5 | 7% | 1.1% | £74K | A+ |
| 3 | Pannal North Yorkshire | 2,530 | 0.8 | 4% | 0.6% | £71K | A+ |
| … | |||||||
| 88 | Thorpe End Norfolk | 1,173 | 0.4 | 0% | 1.2% | £58K | A |
| … | |||||||
| 502 | Besthorpe Norfolk | 1,007 | 0.4 | — | 1.8% | £53K | B+ |
| … | |||||||
| 518 | Stoke Holy Cross Norfolk | 1,237 | 0.7 | 3% | 1.8% | £61K | B+ |
| … | |||||||
| 1561 | St Stephen Cornwall | 2,339 | 0.5 | 9% | 3% | £46K | D |
| 1562 | Creunant West Glamorgan | 1,664 | 0.3 | 5% | 2.1% | £43K | D |
| 1563 | Briston Norfolk | 1,983 | 0.3 | 9% | 2.9% | £48K | D |
| 1564 | Sutton St James Lincolnshire | 1,027 | 0.3 | 10% | 2.5% | £43K | D |
| 1565 | Buckfastleigh Devon | 2,720 | 0.6 | 14% | 3% | £49K | D |
| … | |||||||
| 1757 | Croeserw West Glamorgan | 1,294 | 0.3 | 9% | 4.9% | £39K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Briston, and others in Norfolk.
The work picture around Briston
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Briston | 1,983 | 292 | 9% | 2.9% | D |
| Melton Constable | 1,176 | 229 | 7% | 2.1% | C |
| Holt | 4,014 | 2,200 | 36% | 3.5% | D |
| Foulsham | 1,025 | 166 | 6% | 2.1% | C |
| Reepham | 2,317 | 512 | 21% | 1.7% | B− |
| Cawston | 1,114 | 277 | 9% | 3% | C− |
| Fakenham | 8,390 | 4,833 | 43% | 3.4% | D |
| North Elmham | 1,172 | 200 | 5% | 2.1% | C |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Briston here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is North Norfolk as a whole; the claimant rate elsewhere on this page is Briston’s built-up area, from small areas.
Questions about work in Briston
Where do people in Briston work?
At the 2021 Census, 9% of Briston’s residents who travelled to work worked in the village itself; the most common other places were Holt (86), Fakenham (39) and Norwich (34). 43% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Briston?
114 people who lived elsewhere worked in Briston at the 2021 Census, 21% of its 538 workers. The most came from Melton Constable (16), Norwich (12) and Fakenham (7). 458 residents travelled out the other way.
How many jobs are there in Briston?
About 290 jobs (employees and working owners) were based in Briston in 2024, on ONS’s Business Register and Employment Survey: 0.3 for every resident in work, against 0.7 in the typical UK town.
Is Briston a good place to find work?
Briston earns a D for jobs and income, better than 12% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £48,111; 2.9% of 16 to 64s claim unemployment benefits.
How do people in Briston get to work?
86% of commuters go by car or van, 7% walk, 3% cycle and 1% take the bus or train; 18% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Briston?
Mean household income before tax was £48,111 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.