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New London Public Library

New London’s library lends 5.8 print items per resident, against a typical 3.9 for libraries its size

New London Public Library serves New London’s 11,281 residents. Last year it lent 84K books, movies and e-books and logged 44K visits.

406 S. Pearl St., New London 54961 · about 57 hours a week
B+Civic lifeAhead of 68% of U.S. towns · #163 of 358 in Wisconsin. Nonprofits and volunteering.
Borrowed a year
84K
7.5 per resident
Visits a year
44K
3.9 per resident · Above typical (3.1)
Programs & events
129
about 2 a week · 2,552 attended
Cardholders
48%
5,375 cards
Open
57 hrs
a week

What stands out about New London’s library

Read from the library’s own yearly report. The page puts what stands out first.

Civic life grade

What’s behind New London’s civic life grade

On community nonprofits and volunteering, New London is ahead of 68% of U.S. towns, #163 of 358 in Wisconsin. New London is graded on two of the three inputs. New London’s count of community nonprofits holds the grade up; the share of younger adults in volunteering groups pulls it down.

B+
Civic lifeA character grade: shown, never part of New London’s overall grade.
All U.S. towns we grade (17,556)Ahead of 68%
FewerMore
Wisconsin towns we grade (358)Ahead of 55%
U.S. towns with similar incomes, $45K–$76K (7,817)Ahead of 65%

Civic life counts registered nonprofits, library visits and online volunteering groups, so it can miss civic life that runs through congregations, mutual aid or neighbors looking out for each other.

How sure. Graded on two inputs, so a change in either one moves the letter more than it would with three. New London is small (7,726 residents), so a few dozen organizations or visits move its per-resident figures; the volunteering share is a 2022 estimate from Facebook users aged 25–44.

Library visits: IMLS Public Libraries Survey, FY2024. Nonprofits: IRS Exempt Organizations Business Master File, October 2026. Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. How TownRatings grades civic life →

Places to belong

47 community nonprofits are registered in New London

6.1 per 1,000 residents, against a U.S. town median of 3.7. The largest group: youth, sports & recreation.

Community nonprofits, by kind

Arts & culture20.26 per 1,000 · U.S. towns 0.24
Youth, sports & recreation111.42 per 1,000 · U.S. towns 0.52
Civic groups, clubs & veterans111.42 per 1,000 · U.S. towns 0.74
Human services70.91 per 1,000 · U.S. towns 0.59
Education50.65 per 1,000 · U.S. towns 0.43
Health10.13 per 1,000 · U.S. towns 0.16
Environment & animals10.13 per 1,000 · U.S. towns 0.17
Other91.16 per 1,000 · U.S. towns 0.47

Counted from the IRS list of tax-exempt organizations by mailing address (fractions where a ZIP code spans towns). Congregations are counted apart (8 here), since whether a church registers depends on its denomination, not the town.

Volunteering

7.0%

7.0% of New London’s Facebook users aged 25–44 belong to a volunteering or activism group, against 8.6% in the typical Wisconsin town and 7.5% nationally.

Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. ZIP-code figures, weighted by where New London’s residents live; 2022.

How it compares

Ahead of most similar-size libraries on 6 of 8 measures

Per resident, against libraries serving 10,000 to 25,000 people across the U.S.

Visits per resident 3.9 visits · typical 3.1Higher than 64%
Borrowing per resident 5.8 print items · typical 3.9Higher than 69%
Digital borrowing 1.7 e-items · typical 1.1Higher than 68%
Kids’ borrowing 2.7 kids’ items · typical 1.8Higher than 69%
Program attendance 0.2 attendees · typical 0.4Lower than 76%
Programs offered 11.4 per 1,000 residents · typical 24Lower than 80%
Cardholders 48% of residents · typical 40%Higher than 63%
Spending $49 per resident · typical $43Higher than 58%
Fewer per residentMore per resident
Size group

New London Public Library serves 11,281 people, so it’s measured against U.S. libraries serving 10,000 to 25,000.

A year at the library

Every hour the doors are open, about 29 items go out

Fiscal year 2024. The library’s own count.

44K
visits
3.9 per resident
84K
loans, print + digital
7.5 per resident
129
programs & events
2,552 attended
5,375
library cards
48% of people served
Every open hour29items borrowed
Every week49people at a program
Every day14Wi-Fi sessions
5 staff (full-time equivalent)5 public computers43K books & media on the shelves
What people borrow

Almost half the print loans are kids’ books

84K loans last year: print, kids’ and digital.

84Kloans
Books & media (adults) 41%Kids’ books & media 36%E-books, audio & streaming 23%
How hard the shelves work
1.5×

Each of the 43K books and other items on the shelves went out about 1.5 times last year, on average.

From your couch

19,076 e-books, e-audiobooks and streams last year. Borrow from home with your card, plus research databases: courses, journals, genealogy and more.

Kids & programs

About 2 kids’ programs a week

Story times, clubs, classes and events, by who they’re for.

Schools in New London →

Programs last year by age group

Ages 0–567
Ages 6–1112
Teens6
Adults19
All ages25
Little ones
1.3

story times and programs a week for ages 0–5, on average.

Kids’ books
17

children’s books and media borrowed per child under 18 in New London last year.

2,552
people at programs
129
programs
The building

Find it

New London Public Library, 406 S. Pearl St., New London.

57
hours open a week
13,392
square feet
43K
books & media
With a card

No late fees. E-books and audiobooks from home. Research databases: courses, journals, genealogy.

New in New London? The Handbook →

Hours are the survey’s yearly average. Check the library’s own site for today’s hours.

What your card is worth

For every $1 it spends, the library lends about $2.33 worth

Set what you’d borrow in a month. It starts at what the average New London cardholder borrows.

In a month I’d use…
Books$17 each
1
Kids’ books$12 each
0
E-books & audio$15 each
0
Movies & music$4 each
0
Programs & classes$10 a program
0
Computer & Wi-Fi$3 a session
0
Your card saves you about
$204
a year at retail prices · $17 a month

Who pays for it
$49 per resident a year

Typical for a library this size: $43. Operating budget $552K.

Local taxes 99%State 1%Gifts & other 1%

Last year the library lent and hosted about $1.3M worth of books, e-books, programs and Wi-Fi on a $552K budget.

Fine-free. No late fees on books returned late.

Retail prices are typical, rounded down: a new book $17, a kids’ book $12, an e-book or e-audiobook $15, a movie rental $4, a class or program $10, a computer or Wi-Fi session $3. The average cardholder’s month = the library’s yearly loans, attendance and Wi-Fi sessions ÷ its 5,375 cardholders ÷ 12.

Next door

Libraries next door

Who has a library of their own, and how much each town borrows. Tap a town to see its library.

12+ loans per resident8–124–8Under 4No library / shared system
TownLibraryLoans per residentHoursCivic life
New LondonNew London Public Library fine-free7.557B+
MukwaNone of its own——D
Maple CreekNone of its own——— under 1,000 residents
HortoniaNone of its own——C−
LibertyNone of its own——— under 1,000 residents
LebanonNone of its own——D

Loans = print + digital items borrowed in the library’s fiscal year, per person it serves. — = no library of its own, a county or regional system (its numbers cover many towns), or no report. Civic life: — = not graded (unincorporated places, whose nonprofits can’t be placed by mailing address, or towns with fewer than two of the three inputs).

How to read these numbers

What this data can and can’t tell you

From the Public Libraries Survey, fiscal year 2024.

  • The library’s own count. Libraries report their own visits, loans and programs. A library that didn’t respond keeps its address and hours here, with no numbers.

Hours are the survey’s yearly average; libraries are compared with others serving about as many people. How TownRatings uses library figures →

Questions about the library and civic life in New London

Does New London have a public library?

Yes. New London Public Library, 406 S. Pearl St., serves New London’s 11,281 residents (the survey’s count) and is open about 57 hours a week, averaged over the year.

Is New London Public Library fine-free? Does it lend e-books?

Yes to both: no late fees, and e-books, audiobooks and research databases with a card (the library’s 2024 survey report).

How busy is New London’s library?

It logged 3.9 visits and lent 7.5 items per resident in 2024, against a typical 3.1 visits for libraries serving 10,000 to 25,000 people.

What is New London’s civic life grade?

B+ New London is ahead of 68% of U.S. towns on civic life, #163 of 358 in Wisconsin. The grade combines library visits per resident, community nonprofits per 1,000 residents and the share of adults 25–44 in volunteering groups. It’s a character grade, so it isn’t part of the overall grade. How it works.

Book talk

Reading, story times and the library in New London.

Town Square →
Start a conversation

Libraries: Institute of Museum and Library Services, Public Libraries Survey, fiscal year 2024. Each library reports its own numbers. Distances are straight-line from the town center. “What your card is worth” uses typical retail prices and is an estimate, not an official figure.