Each edition grades its towns against each other only.
New London grades B+ overall, ranked 174th of 357 in Wisconsin, with clear strengths and some subjects that lag. Crime is low: it reports less per resident than 91% of U.S. towns and 9% of its land is conserved. Its lowest everyday mark is in health: CDC estimates put its residents' health behind 69% of the country. A typical home there costs about $292K, 4 years of the county’s $73K median household income. 21% of residents live below the poverty line in New London, above both the Wisconsin town median (6.3%) and the median of U.S. towns (9.6%). Only 81 of Wisconsin’s 879 towns score higher on walkability. New London has 2 places on the National Register of Historic Places, among them Thern Farmstead and William H. Hatten Recreation Park.
Where New London beats most towns.
Each subject compared with towns across the country (schools within Wisconsin), ordered by how far New London is from typical.
How TownRatings grades towns →
Census counts: 468 in 1860, 7,348 in 2020. The archive holds 6 old photos and papers going back to 1968 and 3 maps from 1969 on.
2 places on the National Register of Historic Places.
Who provides power, water and the rest in New London, and how to reach them.
EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.
Ordered by what stands out in New London.
New London is healthier than towns with similar incomes and trades workers with Appleton and other neighbors, but it has poverty well above the Wisconsin rate.
Reported crimes fell from 41 to 26 over the last three FBI years, a drop beyond ordinary year-to-year swings. Violent crime is rare: 0 reported in 2025, 0 per 1,000 residents.
The violent crime rate in New London is 0 per 1,000 residents.
| New London | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Violent crimes per 1,000 (2025) | 0 per 1,000 residents | 1.1 | 1.6 |
| Property crimes per 1,000 (2025) | 3.4 per 1,000 residents | 6.5 | 9.9 |
FBI crime data, 2025 · crimes reported to police
Its public schools are run by the New London School District. Three of its 6 schools are below, each with why it’s listed. The largest public high school is New London High, with 660 students.
| School | Level | Students | Letter |
|---|---|---|---|
| New London MiddleLargest public middle schoolGrades 5–8 | Grades 5–8 | 540 | B |
| New London HighLargest public high schoolGrades 9–12 | Grades 9–12 | 660 | B− |
| Parkview ElementaryTop results in townGrades PK–4 | Grades PK–4 | 264 | A |
NCES · EDFacts · graded within WI on state tests and graduation
Against the 9,092 U.S. towns with household incomes like New London’s, it is less healthy than 52%, so its C isn’t only a matter of income.
20% of New London adults binge drink. New London beats the Wisconsin average on 0 of 32 CDC measures and trails it on 10. 31% of New London adults get no exercise outside work.
| New London | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Binge drink (CDC PLACES) | 20% | 20% | 16% |
| Get no exercise (CDC PLACES) | 31% | 26% | 25% |
| Smoke cigarettes (CDC PLACES) | 17% | 14% | 14% |
| Frequent physical distress (CDC PLACES) | 15% | 13% | 14% |
| What stands out | New London | WI |
|---|---|---|
| More older adults who have lost all their teeth | 13.6% | 9.9% |
| More uninsured adults | 10.1% | 8% |
| More adults facing food insecurity | 15% | 12.1% |
CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA
New London has cold, snowy winters and pleasant summers. New London’s July high is 81°F.
NOAA U.S. Climate Normals, 1991–2020
New London has about as many jobs (3,577) as working residents, but only 600 people both live and work here.
Most working residents leave New London for work: only 16% work in town. The top destinations are Appleton (9%), Oshkosh (5%) and Grand Chute (5%). Half commute less than 18 miles.
| New London | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Working residents who work in town | 16% | 8.2% | 8% |
| Median household income | $61,000 | $88,000 | $80,000 |
| Average trip to work | 24 minutes | 22 minutes | 25 minutes |
Census LEHD 2023 · ACS
52% of households own their home in New London. Typical home values rose 6.7% in the year to September 2026.
| New London | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Households that own their home | 52% | 74% | 73% |
| Median rent | $837 a month | $1,080 a month | $1,185 a month |
Census ACS, 2020–24 · Zillow Home Value Index · Redfin Data Center
0.8 miles of trail in 10 parks and preserves. The biggest park or preserve is Hatten Park, at 97 acres.
| New London | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Conserved land | 9.1% | 3.8% | 4.3% |
| Miles of trail per square mile | 0.1 miles per square mile | 0.4 | 0.4 |
| Biggest places to walk | Trails | Acres |
|---|---|---|
| 1. Hatten Park | 0.7 mi | 97 |
| 2. Memorial Park | — | 13 |
| 3. Pfeifer Park | — | 11 |
Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US
Expected storm and flood damage is lower than in 53% of U.S. communities. Since 1979, 71 flood insurance claims have been paid out in New London.
FEMA flood insurance claims · FEMA National Risk Index · OpenFEMA
None within 15 miles of New London; the nearest are
About 4 of every 100 New London residents are enrolled in college, against 6 across Wisconsin.
City in Wisconsin, United States
New London is a city in Outagamie and Waupaca counties in the U.S. state of Wisconsin. Founded in 1851, the population was 7,348 at the 2020 census. The city has an annual Saint Patrick's Day Parade, Irish Fest, and week-long festivities, when the city's name is changed to "New Dublin" for the week. In 2022, Killaloe, County Clare, Ireland became New London's sister city (known in Ireland as Twinning).
From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)
5 towns share a border with New London.
| Town | WI rank | Overall | Cost | Safety | Schools | Health |
|---|---|---|---|---|---|---|
| New London | #174 | B+ | B | A | B | C |
| Mukwa | #276 | B− | B− | — | B | C+ |
| Maple Creek | — | — | — | — | — | — |
| Hortonia | — | — | B− | — | B+ | B |
| Liberty | — | — | — | — | — | — |
| Lebanon | — | — | B− | — | B− | C+ |
Hortonia and Lebanon have fewer than 2,500 residents, so they get subject grades but no overall grade. Mukwa, Hortonia and Lebanon report no FBI crime data of their own. Maple Creek and Liberty aren’t graded (fewer than 1,000 residents, or not enough data). Compare New London with a neighbor →
Short answers, built from the data on this page.
By most measures, yes. New London grades B+ overall, better than 69% of U.S. towns and #174 of 357 in Wisconsin. It grades C for health, A for safety and B for schools.
Cost of living, which also weighs rents, property taxes and how many households pay 30% or more of their income for housing, grades B.