Photo: nick macneill · CC BY-SA 2.0How St Florence works: jobs, income and commuting
Of the residents who travel to work, 23% go under 3 miles. On a working day 173 residents travel out to work, and 126 people travel in. St Florence isn’t graded for jobs and income.
What St Florence’s work numbers say
Fewer jobs than working residents
286 jobs are based in St Florence for 354 working residents; the typical UK town has 0.7 jobs per resident in work. Hotels and holiday accommodation, education and restaurants, cafés and pubs make up 44% of them. Jobs based here ↓
Longer journeys to work
Against 41% across Wales’ towns. 8% of commuters walk to work (10% across Wales’ towns). Getting to work ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
10% of commuters in St Florence go on foot, by bike or by public transport
Median journey 10.8 km; typical UK town 8.4 km.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
St Florence is quieter on a working day than at night
354 residents were in work at the 2021 Census; 305 people worked in St Florence.
7% of residents who travel to a workplace stay in the village; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the village or from home.
St Florence’s commuters work from Tenby to Carmarthen
- Countryside31
- Tenby28
- Pembroke Dock15
- Haverfordwest14
- Saundersfoot13
- Carmarthen10
- Pembroke9
- Penally5
- Jameston4
- Cosheston3
93% of residents who travel to a workplace work outside St Florence; Tenby takes the most (28). Coming the other way, Pembroke sends the most (14).
The ten places that send the most workers into St Florence, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
286 jobs, one in three in hotels, pubs and restaurants
0.8 for every working resident; the typical UK town has 0.7.
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (305). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. Wales’ towns: all jobs in its built-up areas.
Jobs at workplaces in St Florence (employees and working owners, ONS Business Register and Employment Survey 2024).
St Florence households bring in £46,488 a year on average
Higher than 29% of UK towns of 2,500+; the typical town is £52,385. The whole council area of Pembrokeshire averages £41,978.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
Jobless claims in the Pembrokeshire council area are below England and Wales’ rate
Pembrokeshire’s rate was about 2.8% in 2019, peaked at 6.5% in August 2020 and has averaged 3.5% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of Pembrokeshire, which Nomis publishes monthly; the figures above the line are for St Florence’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (Welsh Index of Multiple Deprivation 2025). The “most deprived tenth” compares areas within Wales only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
How St Florence spends its days: 53% of adults in work
Compared with Wales’ towns, 31% are retired (against 24%) and 3% are long-term sick or disabled (against 6%).
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. Wales’ towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
How the places next to St Florence compare on work
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| St Florence | 798 | 286 | 7% | 2.7% | — |
| Tenby | 4,092 | 2,400 | 41% | 3.5% | D− |
| Wooden | 1,300 | 400 | 4% | 1.7% | C |
| Saundersfoot | 2,515 | 1,054 | 15% | 2.4% | C− |
| Kilgetty | 1,247 | 270 | 8% | 3.4% | D− |
| Pembroke | 7,963 | 1,525 | 14% | 4.6% | D− |
| Pembroke Dock | 9,659 | 4,340 | 34% | 5.2% | D− |
| Neyland | 3,250 | 754 | 11% | 3.7% | D− |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. St Florence here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is Pembrokeshire as a whole; the claimant rate elsewhere on this page is St Florence’s built-up area, from small areas.
Questions about work in St Florence
Where do people in St Florence work?
At the 2021 Census, 7% of St Florence’s residents who travelled to work worked in the village itself; the most common other places were Tenby (28), Pembroke Dock (15) and Haverfordwest (14). 47% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into St Florence?
126 people who lived elsewhere worked in St Florence at the 2021 Census, 41% of its 305 workers. The most came from Pembroke (14), Pembroke Dock (14) and Tenby (7). 173 residents travelled out the other way.
How many jobs are there in St Florence?
About 290 jobs (employees and working owners) were based in St Florence in 2024, on ONS’s Business Register and Employment Survey: 0.8 for every resident in work, against 0.7 in the typical UK town.
How do people in St Florence get to work?
90% of commuters go by car or van, 8% walk, 0% cycle and 1% take the bus or train; 23% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in St Florence?
Mean household income before tax was £46,488 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does St Florence compare with Llanelli for jobs?
St Florence has 0.8 jobs per working resident against Llanelli’s 1, a 2.7% claimant rate against 3.8%, and mean household income of £46,488 against £41,218.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · Welsh Government, Welsh Index of Multiple Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.