Photo: Rich Tea · CC BY-SA 2.0Fewer people claim jobless benefits in Ulverston than in 80% of UK towns
For 34% of residents who travel to work, the journey is under 3 miles. Jobless benefit claims cover 1.7% of working-age residents (the typical UK town: 2.7%). Measured against other UK towns, jobs and pay in Ulverston rate B−, #5 of 23 in Cumbria.
Where Ulverston stands out on work
More jobs than the typical town
4,786 jobs are based in Ulverston for 5,342 working residents; the typical UK town has 0.7 jobs per resident in work. Shops, restaurants, cafés and pubs and cleaning and grounds maintenance make up 30% of them. Jobs based here ↓
Longer journeys to work
Against 45% across England’s towns. 17% of commuters walk to work (11% across England’s towns). Getting to work ↓
Fewer benefit claims than most towns
The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Claims across the Westmorland and Furness council area have run below the national rate every month since 2015. Benefits over time ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
Ulverston grades B− for jobs and income
Better than 47% of UK towns once its four measures are combined: #5 of 23 in Cumbria.
Its strongest measure is the claimant rate; its weakest, household income.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
4,786 jobs, 19% in manufacturing
0.9 for every working resident; the typical UK town has 0.7.
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (5,379). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Ulverston (employees and working owners, ONS Business Register and Employment Survey 2024).
Ulverston commutes on foot, by bike or bus for 23% of trips
Median journey 11.4 km; typical UK town 8.4 km.
Ulverston grades A for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
Jobless claims in the Westmorland and Furness council area have run below England and Wales every month since 2015
Westmorland and Furness’ rate was about 1.6% in 2019, peaked at 4.5% in May 2020 and has averaged 1.8% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of Westmorland and Furness, which Nomis publishes monthly; the figures above the line are for Ulverston’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
In and out of Ulverston: the working day evens out
5,342 residents were in work at the 2021 Census; 5,379 people worked in Ulverston.
30% of residents who travel to a workplace stay in the town; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the town or from home.
Ulverston’s workers come from Barrow-in-Furness to Dalton-in-Furness
- Barrow-in-Furness853
- Countryside454
- Dalton-in-Furness361
- Kendal105
- Askam in Furness83
- Swarthmoor71
- Millom46
- Grange-over-Sands34
- Broughton in Furness22
- Lancaster21
- Barrow-in-Furness984
- Countryside529
- Kendal190
- Windermere55
- Grange-over-Sands54
- Bowness-on-Windermere49
- Dalton-in-Furness45
- Lancaster31
- Ambleside26
- Coniston19
Barrow-in-Furness, 7 miles away, sends 853 people, more than any other town; in all, 44% of the people who work in Ulverston live outside it. Going the other way, Barrow-in-Furness is the biggest single destination (984).
The ten places that send the most workers into Ulverston, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
What households earn in Ulverston: £46,373 a year on average
Higher than 29% of UK towns of 2,500+; the typical town is £52,385. The whole council area of South Lakeland averages £45,510.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
31% of Ulverston’s adults have retired
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
How Ulverston ranks: 170th of 395 UK towns of 8,000 to 15,000
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Twyford Berkshire | 8,072 | 0.9 | 11% | 1.5% | £82K | A+ |
| 2 | Ashtead Surrey | 14,830 | 0.7 | 16% | 1.2% | £80K | A+ |
| 3 | Esher Surrey | 9,484 | 1.6 | 12% | 1.6% | £91K | A+ |
| … | |||||||
| 165 | Cockermouth Cumbria | 8,859 | 1 | 29% | 1.8% | £49K | B− |
| … | |||||||
| 168 | Sandy Bedfordshire | 11,375 | 0.9 | 19% | 3% | £63K | B− |
| 169 | Meltham West Yorkshire | 8,325 | 0.5 | 10% | 2.7% | £55K | B− |
| 170 | Ulverston Cumbria | 11,219 | 0.9 | 30% | 1.7% | £46K | B− |
| 171 | Burscough Lancashire | 8,773 | 0.9 | 15% | 2.5% | £48K | B− |
| 172 | Shepshed Leicestershire | 14,873 | 0.7 | 22% | 2.5% | £51K | B− |
| … | |||||||
| 385 | Maryport Cumbria | 8,526 | 0.6 | 19% | 3.6% | £37K | D− |
| … | |||||||
| 395 | Holyhead Gwynedd | 11,753 | 0.7 | 40% | 5.8% | £40K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Ulverston, and others in Cumbria.
Jobs and income in the places around Ulverston
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Ulverston | 11,219 | 4,786 | 30% | 1.7% | B− |
| Swarthmoor | 1,030 | 47 | 0% | 0.9% | B+ |
| Dalton-in-Furness | 7,551 | 1,085 | 9% | 1.5% | B− |
| Askam in Furness | 3,172 | 242 | 5% | 1.4% | C+ |
| Allithwaite | 1,171 | 322 | 5% | 0.8% | B− |
| Grange-over-Sands | 4,047 | 1,158 | 19% | 1.3% | C+ |
| Millom | 5,690 | 1,300 | 30% | 3% | D− |
| Barrow-in-Furness | 55,260 | 31,136 | 82% | 2.9% | C− |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Ulverston here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is Westmorland and Furness as a whole; the claimant rate elsewhere on this page is Ulverston’s built-up area, from small areas.
Questions about work in Ulverston
Where do people in Ulverston work?
At the 2021 Census, 30% of Ulverston’s residents who travelled to work worked in the town itself; the most common other places were Barrow-in-Furness (984), Kendal (190) and Windermere (55). 37% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Ulverston?
2,393 people who lived elsewhere worked in Ulverston at the 2021 Census, 44% of its 5,379 workers. The most came from Barrow-in-Furness (853), Dalton-in-Furness (361) and Kendal (105). 2,317 residents travelled out the other way.
How many jobs are there in Ulverston?
About 4,790 jobs (employees and working owners) were based in Ulverston in 2024, on ONS’s Business Register and Employment Survey: 0.9 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are shops (about 530), restaurants, cafés and pubs (about 480) and cleaning and grounds maintenance (about 390).
Is Ulverston a good place to find work?
Ulverston earns a B− for jobs and income, better than 47% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £46,373; 1.7% of 16 to 64s claim unemployment benefits.
How do people in Ulverston get to work?
74% of commuters go by car or van, 17% walk, 3% cycle and 3% take the bus or train; 34% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Ulverston?
Mean household income before tax was £46,373 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does Ulverston compare with Carlisle for jobs?
Ulverston has 0.9 jobs per working resident against Carlisle’s 1.2, a 1.7% claimant rate against 2.9%, and mean household income of £46,373 against £39,267.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.