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TwinPeaksPoway1Photo: Perdelsky at English Wikipedia · Public domain
D−Cost of living
Cost of living in Poway

Even on the area’s higher pay, Poway costs more to live in than 97% of U.S. towns

It ranks #623 of 846 in California for affordability. About the same as a year ago, 58% above the California typical home.

Census 2020–24 home values, rents, tax bills and cost burden, measured against the median household income of the San Diego-Chula Vista-Carlsbad, CA metro area ($106K). How TownRatings grades cost of living

Typical home value
$1.21M
▲ 0.3% in a year · CA $762K
Zillow
Median sale price
$1.23M
September 2026 · Redfin
Days on market
24
Faster than CA (41) · September 2026
Sale-to-list
99.3%
Homes sell near asking · September 2026
Homes sold
32
in September 2026 · 73 for sale
2-bedroom rent
$3,120
a month, utilities in · HUD
Median tax bill
$6,843
CA $5,124
Area income (the grade’s yardstick)
$106K
San Diego-area median
Why Poway gets a D− although people here earn more than most

The grade measures what housing costs against what households in the area earn. Poway’s area earns well above the typical U.S. town ($106K against $74K), but homes, rent and taxes here run higher still. Owners keep up better than renters: 27% of owners pay 30% or more of income for housing (typical U.S. town: 20%), against 56% of renters.

In dollars

  • $1.2Mtypical home, 58% above the California typical homeZillow, September 2026
  • $3,120a month for a two-bedroom, utilities includedHUD Fair Market Rent, 2026

In paychecks the grade

  • 9.7 yrsof area income buys the typical home; the typical U.S. town: 3.3$106K, San Diego-area income
  • 26%of area income goes to the median rent; the typical U.S. town: 18%Census 2020–24
  • 56%of renters pay 30%+ of income for housing; across California: 55%Census 2020–24
  • 27%of owners do; the typical U.S. town: 20%Census 2020–24
What stands out

What stands out about housing in Poway

Cost of living grade

What’s behind Poway’s grade

Measured against what households in the area earn, Poway is more affordable than 3% of U.S. towns, #623 of 846 in California. Home prices pull the grade down most; the share of households paying 30%+ for housing holds it up.

All U.S. towns we grade (21,243)More affordable than 3%
CostlierMore affordable
California towns we grade (846)More affordable than 26%

Values have outpaced California: the typical Poway home is up 25.4% in five years, against 13.3% statewide (Zillow).

How sure. Poway’s Census figures cover about 16,035 households. At the ends of the Census margins (area income ±$949, owners paying 30%+ ±2.9 points), Poway could be anywhere from D− to D−.

How TownRatings grades cost of living →

Price trend

Up 25.4% in five years

Faster than California (13.3%).

PowayCalifornia
$400K$500K$600K$700K$800K$900K$1M$1.1M$1.2M$1.3M20182020202220242026
Show as a table
JanuaryPowayCalifornia
2017$669,000$451,000
2018$720,000$499,000
2019$738,000$537,000
2020$754,000$548,000
2021$837,000$604,000
2022$1,003,000$700,000
2023$1,065,000$723,000
2024$1,178,000$754,000
2025$1,248,000$778,000
2026$1,197,000$763,000
September 2026$1,205,000$762,000
Then & now

A typical Poway home worth $655K in October 2016 is worth about $1.21M today.

+$550K
+0.3%
past year
+25.4%
past 5 years
+83.9%
since 2016

Zillow Home Value Index: the typical value of all homes (middle third), smoothed and seasonally adjusted, through September 2026.

How fast homes sell · Redfin, September 2026, the latest month available

A seller's market

Supply is tight — about 2.3 months of homes for sale at the current pace. Buyers should expect competition on well-priced homes.

Seller’s marketA seller's marketBuyer’sSeller’s

Under ~4 months of supply favors sellers; over ~6 favors buyers.

2.3
months of supply · CA 3.6
24
days to sell · CA 41
99.3%
of asking price, at sale
27.4%
sold above asking
33%
under contract within 2 weeks
33
new listings in September

Redfin Data Center, all residential sales, September 2026.

Affordability

A typical home costs 9.7 years of area income

The calculator starts from the area income the grade uses. Switch to Poway’s own median, or type yours.

Household income a year
$
San Diego-area median household income, as in the grade
You could afford about
$427,000
Typical Poway home $1.21M

That’s $779K short of a typical Poway home.

The typical home, each month
$6,980
Loan $5,970Tax $660Insurance $350

A two-bedroom rents for about $3,120 a month here, $3,860 less than owning.

Where your budget reaches nearby

An estimate, not a loan offer: payments of up to 28% of income, a 30-year fixed loan, Poway’s typical property tax (0.66% of value a year, from the Census) and insurance of about 0.35%. Mortgage insurance, HOA fees and other debts aren’t included.

Renting

A two-bedroom rents for about $3,120

Renters already here pay a median of $2,301, so moving in tends to cost more than staying put.

Fair Market Rent a month, utilities included

Studio$2,380
1 bedroom$2,550
2 bedrooms$3,120
3 bedrooms$4,150
4 bedrooms$5,030
25%
of households rent · CA 44%
3,760
renter households
56%
of renters spend 30%+ of income on rent · CA 55%
25%
of the median income, for a two-bedroom
$2,301
median rent paid today · Census

U.S. Department of Housing and Urban Development, Fair Market Rents by ZIP code (San Diego-Chula Vista-Carlsbad, CA MSA): the 40th-percentile rent plus utilities for a standard unit. Median rent and renters: U.S. Census Bureau, American Community Survey.

New construction

75 new homes permitted in 2025

Builders were permitted 75 new homes in Poway in 2025, all single-family houses, worth about $25.3 million to build. That's 1.5 per 1,000 residents, slower than across California (2.7). Over the past 10 years, Poway has permitted 794 homes in all.

Single-family2+ homes per building
0100200300200020052010201520202025
75
new homes permitted in 2025
60
2026 so far (Jan–Aug)
1.5
per 1,000 residents · CA 2.7
794
homes in the past 10 years
Homes vs. people, 2010–2020
Residents+1,030
New homes+279

Between the 2010 and 2020 censuses, Poway gained 1,030 residents while 279 new homes were permitted: about 3.7 new residents per new home. Population grew faster than building, so existing homes filled up: a sign of tight supply. Across California: 2.7 new residents per new home.

Every year as a table
YearNew homesSingle-family2+ per buildingValue
2026 (Jan–Aug)602832$16.9 million
202575750$25.3 million
202463630$21.4 million
202312410519$49.5 million
2022258143115$78.8 million
2021783345$21.4 million
2020762551$15 million
2019742054$13.2 million
201814140$8.6 million
201714140$10.1 million
201618180$10.1 million
201511110$6.6 million
201419190$9.6 million
201318180$9.7 million
201210100$3.6 million
201110100$4.8 million
2010911477$16.2 million
200948480$13.1 million
200853530$27.4 million
200724240$7.9 million
2006832756$17.5 million
200546460$21.2 million
200411110110$42 million
20031668284$40.2 million
20021447371$32.7 million
200148480$24.9 million
2000213111102$49.6 million

Homes authorized by building permits, counted in the year the permit was issued. U.S. Census Bureau, Building Permits Survey.

Property taxes

High tax bills, but a low tax rate

The median bill is $6,843 (California: $5,124), because homes cost more. As a share of value it’s 0.66% a year, against 0.70% statewide.

$6,843
median bill a year · CA $5,124
0.66%
of a home’s value a year · CA 0.70%
$660
a month at that rate, on the typical home (Zillow)

Census American Community Survey 2020–24: the median real-estate tax bill homeowners report, and that bill ÷ the median home value. Bills include town, school and county taxes. The Census reports bills over $10,000 only as “$10,000+”.

Next door

Poway vs. its neighbors

Of the 2 towns here with a Zillow value, Poway has the 2nd-lowest.

Cost next door · one source per column

TownCostTypical home
Zillow, September 2026
Median value
Census 2020–24
Tax rate
bill ÷ value
2-bed rent
HUD 2026
PowayD−$1.2M$1.0M0.66%$3,120
San DiegoD−$981K$907K0.66%$3,500

Questions about the cost of living in Poway

Is Poway expensive to live in?

Measured against what households in the area earn, Poway costs more than 97% of U.S. towns: a D− for cost of living, #623 of 846 in California. The typical home costs 9.7 years of the median household income of the San Diego-Chula Vista-Carlsbad, CA metro area ($106K).

How much does a house cost in Poway?

About $1.2M, Zillow’s typical value for September 2026, up 0.3% in a year. The California typical home is $762K.

What salary do you need to live in Poway?

To buy the typical home with 20% down at 6.3%, about $299,000 a year, keeping the payment (about $6,980 a month with tax and insurance) at 28% of income. To rent a two-bedroom at 30% of income, about $125,000.

How much is rent in Poway?

HUD puts a two-bedroom at about $3,120 a month with utilities, the going rate for someone moving in. Renters already here pay a median of $2,301 (Census 2020–24).

What are property taxes in Poway?

The median bill is $6,843 a year, 0.66% of the median home value (California: $5,124, 0.70%), from the Census 2020–24.

Are home prices in Poway going up?

Barely: up 0.3% in the past year and 25.4% in five years, against 13.3% across California (Zillow).

Neighbors talk housing

What Poway buyers, sellers and renters are saying.

Town Square →
Start the conversation

Home values: Zillow Home Value Index (ZHVI), Zillow Research, September 2026. Sales, days on market and supply: Redfin Data Center, September 2026. Income, ownership, taxes and rent: U.S. Census Bureau, American Community Survey. New homes: U.S. Census Bureau, Building Permits Survey. Fair Market Rents: U.S. Department of Housing and Urban Development. The calculator is an estimate, not a loan offer. Regional price levels: BEA; electricity: EIA. How TownRatings grades cost of living.