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Tower AvenuePhoto: Nfarmakes · CC BY-SA 4.0
Jobs & commute in Superior

Superior’s household incomes are lower than in 67% of U.S. towns

Transit is limited for a town this walkable: about 4.5 trips an hour stop near the typical resident at the evening peak, against 12.9 in Milwaukee. 13.3% of residents are in poverty, where Wisconsin as a whole has 10.6%. For jobs and income Superior is better than 51% of U.S. towns (B−); for walkability it is more walkable than 95% of U.S. towns (A+).

Census ACS 2020–24, Census LEHD 2023, EPA Smart Location Database. How the two grades are made

What stands out · In brief

What the numbers say about work in Superior

A lot of Superior workers cross into Minnesota

33% of Superior workers work outside Wisconsin, most of them in Minnesota, the Census survey finds. The commute map ↓

Many of the people who work in Superior live in another state

Duluth, MN (14%), Hermantown, MN (2%) and Cloquet, MN (1%) are among the top places Superior’s workers come from. Counting only the top ten home towns, 17% of the jobs here are held by people from out of state. The commute map ↓

Superior and Duluth trade workers both ways

Duluth is the top workplace for Superior residents (28%) and also where the most people who work in Superior come from (14% of its jobs). The commute map ↓

Commutes from Superior are quick

The average trip to work takes 16 minutes, against 22 across Wisconsin. That’s about 46 hours a year less on the road than the typical Wisconsin worker. Time on the road ↓

Written from the Census figures on this page. Commute flows, distances and jobs are Census LEHD 2023, primary jobs only (the self-employed aren’t counted); commute time and working from home are from the Census American Community Survey.

Jobs & income grade

How the Jobs & income grade adds up in Superior

Job access by car holds Superior’s grade up (ahead of 69% of U.S. towns); household income pulls it down ($64,216, U.S. $80,734). It also does well on unemployment.

Household income $64,216 (±$6,466) · WI $77,485 · U.S. $80,734Higher than 33% of U.S. towns
Poverty 13.3% · WI 10.6% · U.S. 12.5%Lower than 33% of U.S. towns
Unemployment 3.2% (±0.9) · WI 3.2% · U.S. 5.2%Lower than 66% of U.S. towns
Job access by car EPA, jobs within a 45-minute driveMore than 69% of U.S. towns
Wisconsin towns we grade 362 towns#289 of 362
C+B

A fairly firm grade. Within the Census margins of error for income, poverty and unemployment, Superior could be anywhere from C+ to B.

How TownRatings grades jobs & income →

★ What stands out · The commute map

28% of working residents work in Duluth

Proctor: 65 residents work here (1%)Hermantown: 244 residents work here (2%)Cloquet: 183 residents work here (2%)Duluth: 3,375 residents work here (28%)Ashland: 102 residents work here (1%)Marshfield: 76 residents work here (1%)Lake NebagamonEau Claire: 82 residents work here (1%)SuperiorMadison: 94 residents work here (1%)OaklandParklandSuperior: 103 residents work here (1%)HawthorneAmniconDuluthHermantownCloquetSuperiorAshlandMadisonSuperior
1
Superior (in town)right here
41%4,899
2
Duluth, MN6.2 mi away
28%3,375
3
Hermantown, MN10.9 mi away
2%244
4
Cloquet, MN20 mi away
2%183
5
Superior8.5 mi away
1%103
6
Ashland57.9 mi away
1%102
7
Madison280.8 mi away
1%94
8
Eau Claire132.6 mi away
1%82
9
Marshfield167.8 mi away
1%76
10
Proctor, MN7.7 mi away
1%65
Everywhere elseother towns and states
23%2,827
The top trips

Where Superior clocks in

Lines run between town centers. The top 10 towns each way; “Everywhere else” is the rest, including other states.

A thicker line means more commuters. Switch between where residents work and where the people who work here live.

Time on the road

Getting to work from Superior takes about 16 minutes

A year of commuting
123 hours

Round trip, about 230 workdays a year: roughly 5.1 full days in the car, bus or train.

Average commute minutes, one way

Superior16 min
Wisconsin22 min
U.S.26 min
Working from home
9%

of Superior workers work from home, vs 13% across Wisconsin. Their commute is the hallway.

About 1 in 10
How Superior gets to work
81%Drive alone
11%Carpool
2%Transit
5%Walk
<1%Bike

Share of the 12,605 commuters (the 9% who work from home are left out). Across Wisconsin: 86% drive alone, 1% take transit; U.S.: 81% and 4%. Census ACS 2020–24.

From the Census survey of workers who don’t work from home.

Day and night

In and out of Superior on a workday

On a workday 7,151 residents head out to work, 4,899 work right here, and 8,574 people come in from elsewhere.

7,151live here, work elsewhere
4,899live and work here
8,574work here, live elsewhere
Night and day
At night26,000
Workday28,000
26,000live here− 7,200head out to work+ 8,600come in to work= 28,000on a workday

About as many people by day as by night: the people who leave are replaced by the people who come in.

Job hub or commuter town?
1.12jobs per workerCommuter townJob hub

About as many jobs as working residents (1.12 per resident).

Workday population = residents − those who work elsewhere + those who come in (the Census “commuter-adjusted” method). Residents: Census survey; commuters: LEHD 2023, primary jobs.

The jobs

What the 13,473 jobs in Superior are

Jobs based in SuperiorJobs Superior residents hold

What kind of work

Goods: factories, building, farms22%14%
Trade, transport & utilities25%22%
Services: health, schools, offices53%64%

What it pays

$1,250 a month or less17%17%
$1,251–$3,333 a month26%30%
Over $3,333 a month57%53%

Who does it

29 or younger23%26%
30 to 5453%51%
55 and older24%23%
+5%

Jobs based in Superior, 2013 → 2023: 12,773 → 13,473. Big swings can come from how a large employer reports its locations, not only from real openings or closings.

Primary jobs covered by unemployment insurance (not the self-employed). Pay is monthly earnings. LEHD 2023.

Here is what they are, next to the jobs Superior’s own residents hold wherever they work.

How far

The distance from Superior to work

10 mi25 mi50 mi80 miDuluth: 28% · 6.2 miHermantown: 2% · 10.9 miCloquet: 2% · 20 miSuperior: 1% · 8.5 miAshland: 1% · 57.9 miMadison: 1% · 280.8 miEau Claire: 1% · 132.6 miMarshfield: 1% · 167.8 miProctor: 1% · 7.7 miDuluth 28%Hermantown 2%Cloquet 2%Superior 1%Ashland 1%Superior
SuperiorTop destinations (size = commuters)
72%Under 10 mi8,631 residents
5%10–24 mi585 residents
1%25–50 mi130 residents
22%Over 50 mi2,681 residents

About 22% show a job over 50 miles away. Some of that is real, and some is employers that report every worker at a head office, so a few long commutes are on paper only.

Straight-line distance from each worker’s home block to their main job’s block. LEHD 2023.

Every working resident’s trip, home to work, as the crow flies. Roads add to it, so real drives run longer.

Getting around · Walkability grade

Walkable streets, thin transit: Superior

EPA walkability index 14.3 of 20 · typical WI town 5.9 · U.S. 6.9Higher than 97% of U.S. towns
Walk, bike or transit 7.2% of commuters · WI 4.8% · U.S. 7.1%Higher than 85% of U.S. towns
Wisconsin towns we grade 362 towns#5 of 362
A+A+

A firm grade. EPA’s index has no published margin of error; the commuting share comes from a Census survey of 13,800 workers.

How TownRatings grades walkability →

Transit service (shown, not graded). 94% of residents live within a ¾-mile walk of a bus or train stop, 66% within a quarter mile. At the weekday evening rush, about 4.5 trips an hour stop near the typical resident, more than in 82% of the 9,825 U.S. towns with transit data.

Transit at the evening rush trips an hour stopping within ¼ mile of the typical resident, EPA 2020

Milwaukee12.9
Superior4.5

Households without a car (shown, not graded). 11.4% of Superior households have no vehicle (Wisconsin 6.4%, U.S. 8.4%). 2% of Superior’s commuters take a bus or train.

Towns its size

For jobs and income, Superior is 1,107th of 1,645 U.S. towns of 18,000 to 36,000

#TownPeopleHousehold incomePovertyUnemploymentWork in townGrade
1West Springfield VA22,532$163K1.9%1.7%3%A+
2Mountain Brook AL21,661$201K3.2%1.2%8%A+
3Lake Forest IL19,731$235K3.5%1.8%12%A+
…
38Muskego WI25,602$112K3.0%2.0%9%A+
…
72Mequon WI25,120$144K4.2%2.6%13%A+
…
159Germantown WI21,050$100K4.9%2.1%12%A
…
1,105Melrose Park IL23,936$66K12.3%5.7%10%B−
1,106Washougal WA18,028$106K11.2%7.7%9%B−
1,107Superior WI26,397$64K13.3%3.2%41%B−
1,108Saugerties NY19,393$78K9.8%3.6%23%B−
1,109Glassboro NJ24,483$87K13.4%7.4%8%B−
…
1,645Nogales AZ19,495$43K28.0%15.7%37%D−

Census ACS 2020–24 (income, poverty, unemployment), Census LEHD (work in town), TownRatings Jobs & income grades. Each town links to its Work & commute page.

Ranked on the Jobs & income grade: the towns either side of Superior, the top three, the last and three more from Wisconsin.

Next door

Bordering towns draw 28% of Superior’s workers

10%+5–9%2–4%1%Under 1%

Average commute minutes, one way

Superior16 min
Duluth17 min
Parkland37 min

Jobs & commute next door

TownSuperior workers thereJobs & incomeWalkabilityCommuteHousehold income
Superior–B−A+16 min$64,216
Parklandunder 1%B+C−37 min$94,500

Same-state neighbors only. Commute: average minutes each way, Census ACS 2020–24.

The biggest share goes to Duluth. Darker towns draw more of Superior’s workers. Tap a town to see its commute.

How to read these numbers

What this data can and can’t tell you

  • Two sources, two years. Trips, distances and jobs based here: Census LEHD 2023, primary jobs, where the employer reports them. Income, poverty, unemployment, commute time and how people travel: Census ACS 2020–24 averages.
  • Straight lines, older transit. Miles are as the crow flies. EPA’s walkability and transit files use 2017–20 inputs.

How these figures and grades are made →

Jobs and commuting in Superior: questions

What is the median household income in Superior?

$64,216 (±$6,466) (Census ACS 2020–24), against $77,485 across Wisconsin and $80,734 nationally.

What is the poverty rate in Superior?

13.3%, against 10.6% across Wisconsin and 12.5% nationally (Census ACS 2020–24).

How long is the commute from Superior?

16 minutes each way on average, against 22 across Wisconsin and 26 nationally. 9% of workers work from home.

Where do people who live in Superior work?

41% work in town. The top destinations elsewhere are Duluth (28%, 6 mi), Hermantown (2%, 11 mi), Cloquet (2%, 20 mi) (Census LEHD 2023).

Is Superior walkable?

Superior is more walkable than 95% of U.S. towns (Walkability A+): an EPA walkability index of 14.3 out of 20, and 7% of commuters walk, bike or take transit.

Can you get around Superior without a car?

2% of commuters take transit and 11% of households have no car. 66% of residents live within a quarter mile of a stop.

Commuter talk

Getting to work from Superior, from the people who make the trip.

Town Square →
Ask neighbors
Beyond the commute

More of Superior

Superior home →

Flows, distances and jobs: U.S. Census Bureau, LEHD Origin-Destination Employment Statistics (LODES 8), 2023, primary jobs. Commute time, working from home and working out of state: U.S. Census Bureau, American Community Survey 5-year estimates. Distances are straight lines between home and work; real drives run longer. Walkability index, job access and transit service: U.S. EPA Smart Location Database. The two grades are our own summaries of these figures, not official ratings.