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River Falls
Wisconsin›Pierce County

River FallsWI

A town of 17,916, settled in 1855.

Trash day: Thursday
3 bordering townsMap →
Roscius S. and Lydia R. Freeman House · Photo: AlexiusHoratius · CC BY-SA 3.0
Photo of River Falls

River Falls, WI · Roscius S. and Lydia R. Freeman House · Photo: AlexiusHoratius · CC BY-SA 3.0

Why does River Falls grade so well?

Because it does well by almost any measure. River Falls earns an A, ranked 27th of 357 in Wisconsin. Its schools rank ahead of 81% of Wisconsin towns, residents are healthier than 80% of U.S. towns on CDC estimates, and it has 15 miles of trail. Its lowest mark, a B, is in cost of living. River Falls’ trail density is 2.0 miles per square mile, above both Wisconsin’s towns (0.4) and U.S. towns (0.4). On walkability, just 67 of Wisconsin’s 879 towns do better. River Falls is home to University of Wisconsin-River Falls.

What makes River Falls stand out

Where River Falls beats most towns.

South Hall, River Falls State Normal School
South Hall, River Falls State Normal School · National Register of Historic Places
River Falls’s story

171 years in pictures

Census counts: 272 in 1860, 16,182 in 2020. The archive holds 17 old photos and papers going back to 1880 and a map from 1946 on.

7 places on the National Register of Historic Places.

  • 1855River Falls is settled
Explore the history →

How River Falls grades

Each subject compared with towns across the country (schools within Wisconsin), ordered by how far River Falls is from typical.

How grading works
Character Graded, but not part of the overall grade.
Described, not graded Taste, not quality: snow or an older crowd is neither good nor bad.

How TownRatings grades towns →

Getting set up

Moving to River Falls: who provides what

Who provides power, water and the rest in River Falls, and how to reach them.

The full setup list →
PowerCity of River Falls14.0¢/kWh · EIA 2025HIFLD · EIA
WaterRiver Falls Waterworks1 health-based violation in 5 years · EPAEPA
Internet5 providers100% of addresses get 100/20 MbpsFCC
Trash & dumpThursdayTown’s haulerTown site
SchoolsRiver Falls School DistrictWhich school depends on your addressNCES
Register to voteOnlineIn Wisconsin you can register online until 20 days before Election Day, in person up to and including Election Day, or by mail (postmarked 20 days before).vote.gov
Who runs elections hereCity of River Falls ClerkThe town itself; contacts on the Handbook page.FVAP, Jun 2025
ZIP code5402254022 100%Census 2020

EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.

The data

Ordered by what stands out in River Falls.

River Falls is shaped by its college students, sends many workers across the state line to St. Paul and is one of Wisconsin’s best towns for the outdoors.

OutdoorsA+

Conserved land covers 15.6% of River Falls

Its A+ for the outdoors ranks #3 of 362 in Wisconsin.

The biggest park or preserve is Hoffman Park, at 54 acres.

#12for trails in WI
15.6%
conserved · 749 of 4,790 acres
15 mi
of trails · 2 per sq mi
Biggest places to walkTrailsAcres
1. Hoffman Park0.2 mi54
2. Glen Park0.1 mi39
3. Mound Park0.2 mi20

Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US

SchoolsA−

For schools, River Falls earns an A−

Its public schools are run by the River Falls School District. Three of its 9 schools are below, each with why it’s listed.

81%of WI districts it outscoresA−School Grade
SchoolLevelStudentsLetter
Meyer MiddleLargest public middle schoolGrades 6–8Grades 6–8725B
River Falls HighLargest public high schoolGrades 9–12Grades 9–121,062B
Greenwood ElementaryTop results in townGrades K–5Grades K–5409A+

NCES · EDFacts · graded within WI on state tests and graduation

HealthA−

Fewer of River Falls’ adults have high blood pressure than in the typical Wisconsin or U.S. town

25% of River Falls adults have high blood pressure, below both the Wisconsin town median (33%) and the median of U.S. towns (35%). 7.5% of adults have diabetes in River Falls. River Falls beats the Wisconsin average on 12 of 32 CDC measures and trails it on 5.

80%healthier than U.S. townsA−Health Grade
River FallsWisconsin townsU.S. towns
Binge drink (CDC PLACES)22%20%16%
High blood pressure (CDC PLACES)25%33%35%
Yearly checkup (CDC PLACES)73%78%79%
Diabetes (CDC PLACES)7.5%11%12%
32 measures vs. Wisconsin
12 better15 too close to call5 worse
What stands outRiver FallsWI
Fewer adults with diabetes7.5%11.4%
Fewer adults with heart disease4.4%6.6%
More binge drinkers22.2%19%
River Falls Area Hospital
1 mi away · emergency room
None
primary care, dental or mental-health shortage
76th
percentile among WI towns

CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA

HousingCost of living grade B

A typical River Falls home is worth about $415K

The typical River Falls home is worth about $415,000, up 3.6% in a year, 23% above the Wisconsin typical home. 55% of River Falls households own their home.

$415KZillow home value
River FallsWisconsin townsU.S. towns
Households that own their home55%74%73%
Median rent$1,107 a month$1,076 a month$1,185 a month

Typical home value

River Falls$415K
Wisconsin$337K
Market temperature
Seller’s marketA strong seller's marketBuyer’sSeller’s
41
days on market
101.1%
sale-to-list price
+3.6%
value change, 1 year
24
homes sold in May

Census ACS, 2020–24 · Zillow Home Value Index · Redfin Data Center

SafetyB+

River Falls is safer than 67% of U.S. towns, by crime per resident

Reported crimes fell from 181 to 107 over the last three FBI years, a drop beyond ordinary year-to-year swings.

River Falls’ property crime rate is 4.7 per 1,000 residents.

67%of U.S. towns report more crimeB+Safety Grade
River FallsWisconsin townsU.S. towns
Property crimes per 1,000 (2025)4.7 per 1,000 residents6.59.9
Violent crimes per 1,000 (2025)1.2 per 1,000 residents1.11.6

Violent crime per 1,000 residents

River Falls1.2
Wisconsin2.4
U.S.3.3

Property crime per 1,000 residents

River Falls4.7
Wisconsin10.3
U.S.15.5
67th
percentile among U.S. towns we grade
57th
percentile among WI towns
21
violent crimes reported in 2025
86
property crimes reported in 2025

FBI crime data, 2025 · crimes reported to police

Climate

Snowy winters and pleasant summers in River Falls

July afternoons average 81.9°: cooler than most of the country, but hotter than 75% of Wisconsin places with climate records; January nights average 6°.

River Falls has cold, snowy winters and pleasant summers. The January low in River Falls is 6°F. About 50 inches of snow falls in a winter.

50″snow a winter
River FallsWisconsin townsU.S. towns
January low6°F11°F22°F
July high82°F82°F85°F

Typical low → high °F

Winter10–26°
Spring35–55°
Summer59–80°
Fall38–57°
Oct 1
typical first frost
May 11
typical last frost
+1.4°
vs. the 20th-century average

NOAA U.S. Climate Normals, 1991–2020

Work & commuteJobs & income grade B+

About one in four working residents works right in River Falls

31% of working residents cross a state line to work, St. Paul among the top destinations. River Falls has about as many jobs (5,577) as working residents, but only 1,557 people both live and work here.

About one in 4 of River Falls’s working residents works in town. Since 2013, River Falls has added 603 jobs, to 5,577 in 2023. The top destinations are Hudson (12%), St.

24%work in town
River FallsWisconsin townsU.S. towns
Working residents who work in town24%8.2%8%
Below the poverty line15%6.3%9.6%
Average trip to work22 minutes22 minutes25 minutes

Where working residents work

In River Falls24%
Hudson12%
St. Paul3%
Hudson2%
Menomonie2%
14 mi
median commute distance
5,577
jobs based in River Falls
Balanced
jobs vs. working residents
A−
Walkability grade: more walkable than 80% of U.S. towns

Census LEHD 2023 · ACS

Natural hazardsHazard risk grade B

River Falls faces a low natural-hazard risk, led by inland flooding

Expected storm and flood damage is lower than in 62% of U.S. communities. One flood insurance claim has been paid in River Falls since 1998.

38risk score of 100
FEMA risk score
38Low riskLowerHigher
Inland floodingTornadoesCold waves
1
paid flood claims since 1998
1
federal disasters paid out here

FEMA flood insurance claims · FEMA National Risk Index · OpenFEMA

Nearby attractions

U.S. Bank Stadium and 66 more within 40 miles

Museums, parks, gardens and other places to visit around River Falls. Close and well known come first.

All 77 attractions →
Sources: National Park Service · ski areas © OpenSkiMap / OpenStreetMap contributors · Wikidata · Wikipedia readership · photos via Wikimedia Commons
Photo credits

U.S. Bank Stadium: Darb02, CC BY-SA 4.0 · Grand Casino Arena: AlexiusHoratius, CC BY-SA 3.0 · Huntington Bank Stadium: Lectrician2, CC BY-SA 4.0 · Target Field: Lectrician2, CC BY-SA 4.0 · Nickelodeon Universe: Tyler Vigen, CC BY 4.0 · Allianz Field: Andy Witchger, CC BY 2.0

Keep exploring

Everything we know about River Falls

20pages on River Falls
After high school

Colleges nearby

1 within 15 miles of the center of River Falls

Get outside

15 miles of trails in River Falls

15.6% of the town is conserved land, across 14 parks and preserves.

Map of trails and conserved land in River FallsConservedTrails
1
Hoffman Park0.2 mi of trails · 54 acres
Directions
2
Glen Park0.1 mi of trails · 39 acres
Directions
3
Mound Park0.2 mi of trails · 20 acres
Directions
Trails © OpenStreetMap contributors · USGS PAD-US

Landmarks

7 places in River Falls on the National Register of Historic Places.

All landmarks →

Famous people from River Falls

13 notable people were born in River Falls.

See all 13 →

About River Falls

City in Pierce and St. Croix Counties, Wisconsin

Official town website ↗

River Falls is a city in Pierce and St. Croix counties in the U.S. state of Wisconsin. It is mostly within the town of River Falls, and adjacent to the town of Kinnickinnic in St. Croix County. River Falls is the most populous city in Pierce County. The population was 16,182 at the 2020 census, with 12,546 residing in Pierce County and 3,636 in St. Croix County. It is part of the Minneapolis–St. Paul metropolitan area and about 30 miles (48 km) east of the center of that region. River Falls is the home of the University of Wisconsin–River Falls.

From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)

Area
6.7 sq mi
Elevation
896 ft
ZIP code
54022

River Falls’s neighbors

3 towns share a border with River Falls.

Explore the map →
How the neighbors grade
TownWI rankOverallCostSafetySchoolsHealth
River Falls#27ABB+A−A−
Troy#152B+C—AA−
River Falls——C+—A−A−
Kinnickinnic——B−—A−A−

River Falls and Kinnickinnic have fewer than 2,500 residents, so they get subject grades but no overall grade. Troy, River Falls and Kinnickinnic report no FBI crime data of their own. Compare River Falls with a neighbor →

Questions about River Falls

Short answers, built from the data on this page.

Is River Falls, WI a good place to live?

Yes, by almost any measure. River Falls grades A overall, better than 95% of U.S. towns and #27 of 357 in Wisconsin. It grades A− for health, B+ for safety and A− for schools.

Is River Falls, WI expensive?

That is 4.2 years of the area's median household income ($99,833 across the Minneapolis-St. Paul-Bloomington, MN-WI metro area). Cost of living, which also weighs rents, property taxes and how many households pay 30% or more of their income for housing, grades B.

What is River Falls, WI known for?

13 notable people were born here, including Anna Dodge and Frankie Rayder.