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Roscius S. and Lydia R. Freeman HouseRoscius S. and Lydia R. Freeman House · Photo: AlexiusHoratius · CC BY-SA 3.0
River Falls Public Library

River Falls’ library logs 6.3 visits per resident, against a typical 3.1 for libraries its size

River Falls Public Library serves River Falls’s 23,475 residents. Last year it lent 276K books, movies and e-books and logged 148K visits.

140 Union St., River Falls 54022 · about 52 hours a week
ACivic lifeAhead of 87% of U.S. towns · #46 of 358 in Wisconsin. Nonprofits and volunteering.
Borrowed a year
276K
11.8 per resident
Visits a year
148K
6.3 per resident · Above typical (3.1)
Programs & events
332
about 6 a week · 11K attended
Cardholders
40%
9,446 cards
Open
52 hrs
a week
In brief

The short version on River Falls’s library

River Falls uses its library more than almost any town its size

River Falls Public Library logs 6.3 visits per resident, against a typical 3.1 for libraries serving 10,000 to 25,000 people, and lends 8.9 print items per resident against a typical 3.9. On both counts it beats 87% of similar-size libraries across the U.S. How it compares ↓

Big on e-books and audiobooks

Digital borrowing runs 2.8 e-items per resident, against a typical 1.1, higher than at 86% of similar-size libraries. It’s 24% of all loans. What people borrow ↓

This summary is written from the numbers on this page. Numbers are the library’s own report to the Public Libraries Survey, fiscal year 2024.

Civic life grade

What’s behind River Falls’ civic life grade

On community nonprofits and volunteering, River Falls is ahead of 87% of U.S. towns, #46 of 358 in Wisconsin. River Falls is graded on two of the three inputs. Both inputs are above most U.S. towns; River Falls’ count of community nonprofits ranks highest.

A
Civic lifeA character grade: shown, never part of River Falls’ overall grade.
All U.S. towns we grade (17,556)Ahead of 87%
FewerMore
Wisconsin towns we grade (358)Ahead of 87%
U.S. towns with similar incomes, $63K–$105K (8,867)Ahead of 88%

Civic life counts registered nonprofits, library visits and online volunteering groups, so it can miss civic life that runs through congregations, mutual aid or neighbors looking out for each other.

How sure. Graded on two inputs, so a change in either one moves the letter more than it would with three. The volunteering share is a 2022 estimate from Facebook users aged 25–44.

Library visits: IMLS Public Libraries Survey, FY2024. Nonprofits: IRS Exempt Organizations Business Master File, October 2026. Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. How TownRatings grades civic life →

Places to belong

100 community nonprofits are registered in River Falls

6.0 per 1,000 residents, against a U.S. town median of 3.7. The largest group: youth, sports & recreation.

Community nonprofits, by kind

Arts & culture40.24 per 1,000 · U.S. towns 0.24
Youth, sports & recreation211.26 per 1,000 · U.S. towns 0.52
Civic groups, clubs & veterans191.14 per 1,000 · U.S. towns 0.74
Human services150.90 per 1,000 · U.S. towns 0.59
Education140.84 per 1,000 · U.S. towns 0.43
Health30.18 per 1,000 · U.S. towns 0.16
Environment & animals90.54 per 1,000 · U.S. towns 0.17
Other150.90 per 1,000 · U.S. towns 0.47

Counted from the IRS list of tax-exempt organizations by mailing address (fractions where a ZIP code spans towns). Congregations are counted apart (19 here), since whether a church registers depends on its denomination, not the town. 1 more name a national or statewide reach and are left out.

Volunteering

9.4%

9.4% of River Falls’ Facebook users aged 25–44 belong to a volunteering or activism group, against 8.6% in the typical Wisconsin town and 7.5% nationally.

Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. ZIP-code figures, weighted by where River Falls’ residents live; 2022.

★ What stands out · A year at the library

Every hour the doors are open, about 102 items go out

Fiscal year 2024. The library’s own count.

148K
visits
6.3 per resident
276K
loans, print + digital
11.8 per resident
332
programs & events
11K attended
9,446
library cards
40% of people served
Every open hour102items borrowed
Every week202people at a program
Every week2,852visits
11 staff (full-time equivalent)22 public computers68K books & media on the shelves
How it compares

Ahead of most similar-size libraries on 7 of 8 measures

Per resident, against libraries serving 10,000 to 25,000 people across the U.S.

Visits per resident 6.3 visits · typical 3.1Higher than 87%
Borrowing per resident 8.9 print items · typical 3.9Higher than 87%
Digital borrowing 2.8 e-items · typical 1.1Higher than 86%
Kids’ borrowing 3.7 kids’ items · typical 1.8Higher than 81%
Program attendance 0.4 attendees · typical 0.4Higher than 52%
Programs offered 14.1 per 1,000 residents · typical 24Lower than 74%
Cardholders 40% of residents · typical 40%Higher than 51%
Spending $59 per resident · typical $43Higher than 69%
Fewer per residentMore per resident
Size group

River Falls Public Library serves 23,475 people, so it’s measured against U.S. libraries serving 10,000 to 25,000.

What people borrow

Mostly books and media off the shelf

276K loans last year: print, kids’ and digital.

276Kloans
Books & media (adults) 44%Kids’ books & media 32%E-books, audio & streaming 24%
How hard the shelves work
3.1×

Each of the 68K books and other items on the shelves went out about 3.1 times last year, on average.

From your couch

66,346 e-books, e-audiobooks and streams last year. Borrow from home with your card, plus research databases: courses, journals, genealogy and more.

Kids & programs

About 4 kids’ programs a week

Story times, clubs, classes and events, by who they’re for.

Schools in River Falls →

Programs last year by age group

Ages 0–5113
Ages 6–11102
Teens51
Adults48
All ages18
Little ones
2.2

story times and programs a week for ages 0–5, on average.

Kids’ books
30

children’s books and media borrowed per child under 18 in River Falls last year.

11K
people at programs
332
programs
The building

Find it

River Falls Public Library, 140 Union St., River Falls.

52
hours open a week
36,000
square feet
68K
books & media
With a card

No late fees. E-books and audiobooks from home. Research databases: courses, journals, genealogy.

New in River Falls? The Handbook →

Hours are the survey’s yearly average. Check the library’s own site for today’s hours.

What your card is worth

For every $1 it spends, the library lends about $3.06 worth

Set what you’d borrow in a month. It starts at what the average River Falls cardholder borrows.

In a month I’d use…
Books$17 each
1
Kids’ books$12 each
1
E-books & audio$15 each
1
Movies & music$4 each
0
Programs & classes$10 a program
0
Computer & Wi-Fi$3 a session
0
Your card saves you about
$528
a year at retail prices · $44 a month

Who pays for it
$59 per resident a year

Typical for a library this size: $43. Operating budget $1.4M.

Local taxes 95%State 0%Gifts & other 5%

Last year the library lent and hosted about $4.2M worth of books, e-books, programs and Wi-Fi on a $1.4M budget.

Fine-free. No late fees on books returned late.

Retail prices are typical, rounded down: a new book $17, a kids’ book $12, an e-book or e-audiobook $15, a movie rental $4, a class or program $10, a computer or Wi-Fi session $3. The average cardholder’s month = the library’s yearly loans, attendance and Wi-Fi sessions ÷ its 9,446 cardholders ÷ 12.

Next door

Libraries next door

Who has a library of their own, and how much each town borrows. Tap a town to see its library.

12+ loans per resident8–124–8Under 4No library / shared system
TownLibraryLoans per residentHoursCivic life
River FallsRiver Falls Public Library fine-free11.852A
TroyNone of its own——C+
KinnickinnicNone of its own——C

Loans = print + digital items borrowed in the library’s fiscal year, per person it serves. — = no library of its own, a county or regional system (its numbers cover many towns), or no report. Civic life: — = not graded (unincorporated places, whose nonprofits can’t be placed by mailing address, or towns with fewer than two of the three inputs).

How to read these numbers

What this data can and can’t tell you

From the Public Libraries Survey, fiscal year 2024.

  • The library’s own count. Libraries report their own visits, loans and programs. A library that didn’t respond keeps its address and hours here, with no numbers.

Hours are the survey’s yearly average; libraries are compared with others serving about as many people. How TownRatings uses library figures →

Questions about the library and civic life in River Falls

Does River Falls have a public library?

Yes. River Falls Public Library, 140 Union St., serves River Falls’ 23,475 residents (the survey’s count) and is open about 52 hours a week, averaged over the year.

Is River Falls Public Library fine-free? Does it lend e-books?

Yes to both: no late fees, and e-books, audiobooks and research databases with a card (the library’s 2024 survey report).

How busy is River Falls’ library?

It logged 6.3 visits and lent 11.8 items per resident in 2024, against a typical 3.1 visits for libraries serving 10,000 to 25,000 people.

What is River Falls’ civic life grade?

A River Falls is ahead of 87% of U.S. towns on civic life, #46 of 358 in Wisconsin. The grade combines library visits per resident, community nonprofits per 1,000 residents and the share of adults 25–44 in volunteering groups. It’s a character grade, so it isn’t part of the overall grade. How it works.

Book talk

Reading, story times and the library in River Falls.

Town Square →
Start a conversation

Libraries: Institute of Museum and Library Services, Public Libraries Survey, fiscal year 2024. Each library reports its own numbers. Distances are straight-line from the town center. “What your card is worth” uses typical retail prices and is an estimate, not an official figure.