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Wisconsin›Pierce County

River FallsWI

A town of 2,278.

Trash day: Thursday

Is River Falls a good place to live?

The best of River Falls’ subject grades are an A for incomes and an A− for schools and health. River Falls’ average trip to work is 31 minutes, where Wisconsin’s towns sit at 22 minutes and U.S. towns at 25 minutes. River Falls has fewer than 2,500 residents, so it gets subject grades but no overall grade.

A commuter town

99% of working residents leave River Falls for work

Where River Falls’s working residents go each day. Line width shows the share.

16% → River Falls River Falls 16% 7% → Hudson Hudson 7% 5% → Ellsworth Ellsworth 5% 4% → Menomonie Menomonie 4% 3% → Red Wing Red Wing 3% 3% → Baldwin Baldwin 3% River Falls · 1% stay
121jobs based in River Falls
1%of working residents work in town
15 mimedian commute distance

Census LEHD 2023

How River Falls grades

Each subject compared with towns across the country (schools within Wisconsin), ordered by how far River Falls is from typical.

How grading works

Character Graded, but not part of the overall grade.
Described, not graded Taste, not quality: snow or an older crowd is neither good nor bad.

How TownRatings grades towns →

Bird's eye view of River Falls, Pierce County, Wisconsin, 1880
Bird's eye view of River Falls, Pierce County, Wisconsin, 1880, 1880
River Falls’s story

River Falls in pictures

Census counts: 272 in 1860, 16,182 in 2020. The archive holds 12 old photos and papers going back to 1880 and 2 maps from 1946 on.

Explore the history →
Getting set up

Moving to River Falls: who provides what

Who provides power, water and the rest in River Falls, and how to reach them.

The full setup list →
PowerPierce-Pepin Coop ServicesEIAHIFLD · EIA
WaterRiver Falls Waterworks1 health-based violation in 5 years · EPAEPA
Internet8 providers95% of addresses get 100/20 MbpsFCC
Trash & dumpThursdayTrash dayTown site
SchoolsRiver Falls School DistrictWhich school depends on your addressNCES
Register to voteOnlineIn Wisconsin you can register online until 20 days before Election Day, in person up to and including Election Day, or by mail (postmarked 20 days before).vote.gov
Who runs elections hereTown of River Falls ClerkThe town itself; contacts on the Handbook page.FVAP, Jun 2025
ZIP codes54022, 5400354022 96% · 54003 4%Census 2020

EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.

The data

Ordered by what stands out in River Falls.

HealthA−

On CDC estimates, River Falls is healthier than 81% of U.S. towns

River Falls beats the Wisconsin average on 12 of 32 CDC measures and trails it on 3. 21% of adults binge drink in River Falls, above both the Wisconsin town median (20%) and the median of U.S. towns (16%). 28% of adults have high blood pressure in River Falls.

81%healthier than U.S. townsA−Health Grade
River FallsWisconsin townsU.S. towns
Binge drink (CDC PLACES)21%20%16%
High blood pressure (CDC PLACES)28%33%35%
Yearly checkup (CDC PLACES)74%78%79%
Diabetes (CDC PLACES)8.7%11%12%
32 measures vs. Wisconsin
12 better17 too close to call3 worse
What stands outRiver FallsWI
Fewer adults with diabetes8.7%11.4%
Fewer adults who have had a stroke2.6%3.4%
Fewer adults treating high blood pressure73.8%77.8%
River Falls Area Hospital
3.6 mi away · emergency room
None
primary care, dental or mental-health shortage

CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA

Work & commuteJobs & income grade A

River Falls has 0.2 jobs for every working resident, so most commute out

Most working residents leave River Falls for work: only 1% work in town. River Falls’ median household income is $119,000. Jobs based in River Falls grew to 121 in 2023, 27 more than in 2013.

1%work in town
River FallsWisconsin townsU.S. towns
Median household income$119,000$87,000$80,000
Work from home17%12%11%
Working residents who work in town1.5%8.3%8%
Below the poverty line4%6.4%9.6%

Where working residents work

In River Falls1%
River Falls16%
Hudson7%
Ellsworth5%
Menomonie4%
15 mi
median commute distance
121
jobs based in River Falls
A commuter town
jobs vs. working residents
C+
Walkability grade: more walkable than 37% of U.S. towns

Census LEHD 2023 · ACS

Climate

In River Falls, expect snowy winters and pleasant summers

River Falls has cold, snowy winters and pleasant summers. The July high in River Falls is 81°F.

50″snow a winter

Typical low → high °F

Winter9–25°
Spring34–54°
Summer59–79°
Fall38–56°
Oct 1
typical first frost
May 11
typical last frost
+1.2°
vs. the 20th-century average

NOAA U.S. Climate Normals, 1991–2020

Natural hazardsHazard risk grade B

River Falls faces a moderate natural-hazard risk, led by inland flooding

Expected storm and flood damage is lower than in 57% of U.S. communities.

43risk score of 100
FEMA risk score
43Moderate riskLowerHigher
Inland floodingTornadoesStrong wind

FEMA National Risk Index · OpenFEMA

OutdoorsC+

1.9% of River Falls is conserved land

2.2 miles of trail in 1 park or preserve.

1.9%conserved
River FallsWisconsin townsU.S. towns
Miles of trail per square mile0.1 miles per square mile0.40.4
Conserved land1.9%3.8%4.3%
1.9%
conserved · 524 of 27,833 acres
2.2 mi
of trails · 0.1 per sq mi
Biggest places to walkTrailsAcres
1. Golf View East Park—1

Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US

Keep exploring

Everything we know about River Falls

19pages on River Falls
After high school

Colleges nearby

1 within 15 miles of the center of River Falls

Famous people from River Falls

13 notable people were born in River Falls.

See all 13 →

About River Falls

City in Pierce and St. Croix Counties, Wisconsin

Official town website ↗

River Falls is a city in Pierce and St. Croix counties in the U.S. state of Wisconsin. It is mostly within the town of River Falls, and adjacent to the town of Kinnickinnic in St. Croix County. River Falls is the most populous city in Pierce County. The population was 16,182 at the 2020 census, with 12,546 residing in Pierce County and 3,636 in St. Croix County. It is part of the Minneapolis–St. Paul metropolitan area and about 30 miles (48 km) east of the center of that region. River Falls is the home of the University of Wisconsin–River Falls.

From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)

Area
6.7 sq mi
Elevation
896 ft
ZIP code
54022

River Falls’s neighbors

5 towns share a border with River Falls.

Explore the map →
How the neighbors grade
TownWI rankOverallCostSafetySchoolsHealth
River Falls——C+—A−A−
River Falls#27ABB+A−A−
Martell——B—A−B+
Trimbelle——B+—B+B+
Clifton——B−—A−A−
Kinnickinnic——B−—A−A−

River Falls, Martell, Trimbelle, Clifton and Kinnickinnic have fewer than 2,500 residents, so they get subject grades but no overall grade. River Falls, Martell, Trimbelle, Clifton and Kinnickinnic report no FBI crime data of their own. Compare River Falls with a neighbor →

Questions about River Falls

Short answers, built from the data on this page.

Is River Falls, WI expensive?

Paul-Bloomington, MN-WI metro area). Cost of living, which also weighs rents, property taxes and how many households pay 30% or more of their income for housing, grades C+.