Photo: AlexiusHoratius · CC BY-SA 3.0Unemployment in New Richmond (2.9%) is lower than in 71% of U.S. towns
About one in five work in New Richmond itself; outside it, Hudson draws the most (8%, 14 miles). For jobs and income New Richmond is better than 68% of U.S. towns (B+); for walkability it is more walkable than 51% of U.S. towns (B−). Working residents average 25 minutes each way; Wisconsin averages 22, the U.S. 26.
Census ACS 2020–24, Census LEHD 2024, EPA Smart Location Database. How the two grades are made
Where New Richmond stands out on work
New Richmond trades workers with the towns around it
New Richmond has about as many jobs (5,047) as working residents (5,754), but they are mostly different people: 4,725 residents leave for work each day while 4,018 people come in. Only 20% of the jobs in New Richmond are held by people who live here. Day and night ↓
No single place dominates New Richmond’s commute
The biggest draw, Hudson, gets only 8% of working residents, and 52% work outside the top ten towns entirely. New Richmond residents fan out across the region. The commute map ↓
Written from the Census figures on this page. Commute flows, distances and jobs are Census LEHD 2024, primary jobs only (the self-employed aren’t counted); commute time and working from home are from the Census American Community Survey.
Income, poverty and work: New Richmond’s grade explained
Unemployment holds New Richmond’s grade up; the poverty rate pulls it down (10.5%, U.S. 12.5%). It also does well on household income and job access by car.
A rough placement. Within the Census margins of error for income, poverty and unemployment, New Richmond could be anywhere from C+ to A.
New Richmond by day and by night
On a workday 4,725 residents head out to work, 1,029 work right here, and 4,018 people come in from elsewhere.
About as many people by day as by night: the people who leave are replaced by the people who come in.
About as many jobs as working residents (0.88 per resident).
Workday population = residents − those who work elsewhere + those who come in (the Census “commuter-adjusted” method). Residents: Census survey; commuters: LEHD 2024, primary jobs.
Where New Richmond goes to work
Where New Richmond clocks in
8% of workers
4% of workersLines run between town centers. The top 10 towns each way; “Everywhere else” is the rest, including other states.
A thicker line means more commuters. Switch between where residents work and where the people who work here live.
Inside New Richmond’s 5,047 jobs
What kind of work
What it pays
Who does it
Jobs based in New Richmond, 2014 → 2024: 4,293 → 5,047. Big swings can come from how a large employer reports its locations, not only from real openings or closings.
Primary jobs covered by unemployment insurance (not the self-employed). Pay is monthly earnings. LEHD 2024.
Here is what they are, next to the jobs New Richmond’s own residents hold wherever they work.
Each way, about 25 minutes from New Richmond
Round trip, about 230 workdays a year: roughly 8 full days in the car, bus or train.
Average commute minutes, one way
of New Richmond workers work from home, vs 13% across Wisconsin. Their commute is the hallway.
Share of the 4,668 commuters (the 13% who work from home are left out). Across Wisconsin: 86% drive alone, 1% take transit; U.S.: 81% and 4%. Census ACS 2020–24.
From the Census survey of workers who don’t work from home.
How many miles New Richmond commutes
About 16% show a job over 50 miles away. Some of that is real, and some is employers that report every worker at a head office, so a few long commutes are on paper only.
Straight-line distance from each worker’s home block to their main job’s block. LEHD 2024.
Every working resident’s trip, home to work, as the crow flies. Roads add to it, so real drives run longer.
Most trips from New Richmond start in a car
The street layout scores higher than the way people actually get to work: 1.4% of commuters walk, bike or take transit, below the 4.8% across Wisconsin.
A firm grade. EPA’s index has no published margin of error; the commuting share comes from a Census survey of 5,382 workers.
How TownRatings grades walkability →
Transit service: no data. EPA’s transit file has no stops for most of this county (its agencies had not published schedules in the format EPA used in 2020). That is missing data, not a finding that there is no bus or train.
Households without a car (shown, not graded). 7.7% of New Richmond households have no vehicle (Wisconsin 6.4%, U.S. 8.4%). <1% of New Richmond’s commuters take a bus or train.
New Richmond places 1,097th of 2,507 on jobs and income among U.S. towns of 8,000 to 15,000
| # | Town | People | Household income | Poverty | Unemployment | Work in town | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Des Peres MO | 9,102 | $224K | 2.0% | 0.5% | 5% | A+ |
| 2 | Beverly Hills MI | 10,449 | $177K | 1.7% | 1.6% | 3% | A+ |
| 3 | Ladue MO | 8,934 | $250K | 1.1% | 1.7% | 5% | A+ |
| … | |||||||
| 29 | Waukesha WI | 8,507 | $131K | 3.0% | 1.2% | 1% | A+ |
| … | |||||||
| 53 | Greenville WI | 13,388 | $118K | 1.7% | 0.8% | 9% | A+ |
| … | |||||||
| 64 | Cottage Grove WI | 8,930 | $139K | 3.7% | 0.9% | 5% | A+ |
| … | |||||||
| 1,095 | Templeton CA | 9,580 | $117K | 4.2% | 5.7% | 13% | B+ |
| 1,096 | Winooski VT | 8,239 | $80K | 13.8% | 1.2% | 8% | B+ |
| 1,097 | New Richmond WI | 10,988 | $88K | 10.5% | 2.9% | 18% | B+ |
| 1,098 | Fairwood WA | 10,674 | $92K | 7.8% | 3.8% | 4% | B+ |
| 1,099 | Litchfield Beach SC | 9,044 | $76K | 8.5% | 1.6% | 18% | B+ |
| … | |||||||
| 2,507 | Roma TX | 11,543 | $25K | 37.1% | 12.4% | 19% | D− |
Census ACS 2020–24 (income, poverty, unemployment), Census LEHD (work in town), TownRatings Jobs & income grades. Each town links to its Work & commute page.
Ranked on the Jobs & income grade: the towns either side of New Richmond, the top three, the last and three more from Wisconsin.
How New Richmond compares with the towns next door
Average commute minutes, one way
Jobs & commute next door
| Town | New Richmond workers there | Jobs & income | Walkability | Commute | Household income |
|---|---|---|---|---|---|
| New Richmond | – | B+ | B− | 25 min | $88,157 |
| Richmond | under 2% | B | C− | 29 min | $116,607 |
| Star Prairie | under 2% | A | D | 31 min | $101,518 |
| Stanton | under 2% | — | — | 27 min | — |
| Erin Prairie | under 2% | — | — | 27 min | — |
Same-state neighbors only. Stanton and Erin Prairie: fewer than 1,000 residents, not graded. Commute: average minutes each way, Census ACS 2020–24.
Darker towns draw more of New Richmond’s workers. Tap a town to see its commute.
What this data can and can’t tell you
- Two sources, two years. Trips, distances and jobs based here: Census LEHD 2024, primary jobs, where the employer reports them. Income, poverty, unemployment, commute time and how people travel: Census ACS 2020–24 averages.
- Straight lines, older transit. Miles are as the crow flies. EPA’s walkability and transit files use 2017–20 inputs.
Jobs and commuting in New Richmond: questions
What is the median household income in New Richmond?
$88,157 (±$10,963) (Census ACS 2020–24), against $77,485 across Wisconsin and $80,734 nationally.
What is the poverty rate in New Richmond?
10.5%, against 10.6% across Wisconsin and 12.5% nationally (Census ACS 2020–24).
How long is the commute from New Richmond?
25 minutes each way on average, against 22 across Wisconsin and 26 nationally. 13% of workers work from home.
Where do people who live in New Richmond work?
18% work in town. The top destinations elsewhere are Hudson (8%, 14 mi), St. Paul (4%, 30 mi), Somerset (3%, 6 mi) (Census LEHD 2024).
Is New Richmond walkable?
New Richmond is more walkable than 51% of U.S. towns (Walkability B−): an EPA walkability index of 7.9 out of 20, and 1% of commuters walk, bike or take transit.
Can you get around New Richmond without a car?
<1% of commuters take transit and 8% of households have no car. EPA has no transit data for this county.
Commuter talk
Getting to work from New Richmond, from the people who make the trip.
More of New Richmond
Flows, distances and jobs: U.S. Census Bureau, LEHD Origin-Destination Employment Statistics (LODES 8), 2024, primary jobs. Commute time, working from home and working out of state: U.S. Census Bureau, American Community Survey 5-year estimates. Distances are straight lines between home and work; real drives run longer. Walkability index, job access and transit service: U.S. EPA Smart Location Database. The two grades are our own summaries of these figures, not official ratings.