Each edition grades its towns against each other only.
4,512 people live in this town in Wisconsin.
Good on most counts; one lags. Its strongest subject is incomes (A) — the median household earns $120K. Add health to its strengths (A−) — it is healthier than just over three quarters of U.S. towns. At about $374K, a typical home costs 5.1 years of the La Crosse metro’s $73K median household income. The trade-off is walkability. Most errands need a car: it is less walkable than 68% of U.S. towns. Put together, the subjects come to an A− overall, ranking 136th of 357 in Wisconsin. Set against the rest, it does better than 77% of U.S. towns.
Figures: incomes, Census ACS, 2020–24 · health, CDC PLACES · home values, Zillow.
Where Holland beats most towns.
Bridge No. 4| Widest gap | Holland | WI |
|---|---|---|
| Fewer adults facing food insecurity | 8.5% | 12.1% |
3,701 counted in 2010 and 4,530 in 2020; an estimated 4,512 in 2025.
Growth has leveled off: within 1% of 2020, after 22.4% in the decade before.
U.S. Census 2010 & 2020 counts · Census Bureau estimate, July 1, 2025
Each subject compared with towns across the country (schools within Wisconsin), ordered by how far Holland is from typical.
How TownRatings grades towns →
Census counts: 2,778 in 1990, 4,530 in 2020. The archive holds 1 old photo or paper and 2 maps from 1929 on.
6 places on the National Register of Historic Places.
Explore the history →Who provides power, water and the rest in Holland, and how to reach them.
EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.
Ordered by what stands out in Holland.
Holland keeps more of its land conserved than most of Wisconsin, sends most of its workers to La Crosse and beyond and owes part of its health edge to its incomes.
Its 8,412 conserved acres are a larger share of the town than in 99% of Wisconsin towns.
The biggest place to walk is Van Loon Wildlife Area, 3,126 acres with 1.8 miles of trail. There are 14 miles of trail across 6 parks and preserves. Holland’s trail density stands at 0.3 miles per square mile.
| Biggest places to walk | Trails | Acres |
|---|---|---|
| 1. New Amsterdam Grasslands | 3 mi | 310 |
| 2. Holland Sand Prairie State Natural Area | 1.9 mi | 63 |
| 3. Van Loon Wildlife Area | 1.8 mi | 3,126 |
Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US
Against the 5,789 U.S. towns with household incomes like Holland’s, it is less healthy than 53%: its national edge comes with its incomes.
In Holland, 13% of adults smoke cigarettes, below both the Wisconsin town median (14%) and the median of U.S. towns (14%). Holland: 20% of adults binge drink. Two figures for adults in the town: 30% have high blood pressure, 9.6% have diabetes.
| Holland | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Binge drink (CDC PLACES) | 20% | 20% | 16% |
| High blood pressure (CDC PLACES) | 30% | 33% | 35% |
| Diabetes (CDC PLACES) | 9.6% | 11% | 12% |
| Frequent physical distress (CDC PLACES) | 12% | 13% | 14% |
| What stands out | Holland | WI |
|---|---|---|
| Fewer adults facing food insecurity | 8.5% | 12.1% |
| Fewer uninsured adults | 5.8% | 8% |
CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA
Holland has 251 jobs for its 2,049 working residents: even if every job went to a resident, most would still commute out.
For working residents in Holland, the share who work locally is 1%. Half the trips to work are shorter than 12 miles. In Holland, 7.6% of workers work from home, below both Wisconsin’s towns (12%) and U.S. towns (11%). The top destinations are La Crosse (42%), Onalaska (13%) and Holmen (10%).
| Holland | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Median household income | $120,000 | $87,000 | $80,000 |
| Below the poverty line | 0.7% | 6.4% | 9.6% |
| Working residents who work in town | 1% | 8.4% | 8% |
| Work from home | 7.6% | 12% | 11% |
Census LEHD 2023 · ACS
Holland’s natural-hazard score from FEMA comes in at 24 of 100. FEMA puts 36% of the town’s expected hazard losses down to cold waves, and 34% to inland flooding. Expected storm and flood damage is lower than in just over three quarters of U.S. communities.
FEMA National Risk Index · OpenFEMA
Expect July afternoons of 83° and January nights of 8°, with about 39 inches of snow a winter.
NOAA U.S. Climate Normals, 1991–2020
The median household earns $119,609, against $77,485 across Wisconsin, one input to its A for jobs and income.
Adults 35 to 64 are 46% of residents (38% statewide); adults 18 to 34 are 15% of residents (22% statewide). In Holland, 27% of residents are under 18. Four-year graduates: 31% of adults 25 and older here, 33% across Wisconsin.
| Holland | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Under 18 | 27% | 21% | 22% |
| Aged 65 or older | 12% | 20% | 18% |
| Median age | 43.1 years | 42.1 years | 40.5 years |
53% women, 47% men
That’s an even split within the survey’s margin of ±3.8 points. Across Wisconsin, 49.9% of residents are women.
| Holland | WI | U.S. | |
|---|---|---|---|
| Under 10 | 12.2% | 11.2% | 11.6% |
| 10 to 17 | 15.2% | 10.2% | 10.3% |
| 18 to 24 | 4.3% | 9.3% | 9.1% |
| 25 to 34 | 10.2% | 12.6% | 13.7% |
| 35 to 44 | 10.9% | 12.7% | 13.2% |
| 45 to 54 | 18.8% | 11.8% | 12.2% |
| 55 to 64 | 16% | 13.8% | 12.7% |
| 65 to 74 | 8.5% | 11.2% | 10.2% |
| 75 and older | 3.8% | 7.3% | 7% |
| No diploma | 2.7% | 6.4% | 10.4% |
| High school | 25.5% | 29.4% | 26% |
| Some college | 20.5% | 19.5% | 19.1% |
| Associate’s | 20.1% | 11.3% | 8.8% |
| Bachelor’s | 17.7% | 22% | 21.6% |
| Graduate | 13.5% | 11.4% | 14.1% |
U.S. Census Bureau · ACS 2020-2024 5-year estimates · in a town of 4,500, single groups can be off by several points
Museums, parks, gardens and other places to visit around Holland. Close and well known come first.
17 mi MuseumMinnesota Marine Art Museum
14 mi City parkRiverside Park
16 mi MuseumWinona County History CenterMinnesota Marine Art Museum: EverettMath, CC BY-SA 4.0 · Riverside Park: Wikideas1, CC0 · Winona County History Center: McGhiever, CC BY-SA 4.0
2 within 15 miles of the center of Holland
About 3 of every 100 Holland residents are enrolled in college, against 6 across Wisconsin.
Where Holland’s working residents go each day. Line width shows the share.
Census LEHD 2023
Town in Wisconsin, United States
Holland is a town in La Crosse County, Wisconsin, United States. The population was 4,530 at the 2020 census. It is part of the La Crosse, Wisconsin Metropolitan Statistical Area. The unincorporated community of Council Bay is located in the town.
From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)
6 towns share a border with Holland.
| Town | WI rank | Overall | Cost | Safety | Schools | Health |
|---|---|---|---|---|---|---|
| Holland | #136 | A− | C+ | — | B+ | A− |
| Holmen | #110 | A− | C− | A | B+ | B+ |
| Caledonia | — | — | — | — | — | — |
| Gale | — | — | C+ | — | B+ | B |
| Onalaska | #183 | B+ | C | — | B+ | A− |
| Farmington | — | — | B− | — | C+ | B |
Gale and Farmington have fewer than 2,500 residents, so they get subject grades but no overall grade. Holland, Gale, Onalaska and Farmington report no FBI crime data of their own. Caledonia isn’t graded (fewer than 1,000 residents, or not enough data). Compare Holland with a neighbor →
Short answers, built from the data on this page.
By most measures, yes. Holland grades A− overall, better than 77% of U.S. towns and #136 of 357 in Wisconsin. It grades A− for health and B+ for schools.
Cost of living, which also weighs rents, property taxes and how many households pay 30% or more of their income for housing, grades C+.
