Guest, Sign inJoin

Post to Bradley

We’ll email a one-tap link to publish your post. No password, and nothing is public until you click it.
Already a member? Sign in
Jobs & commute in Bradley

Bradley at work: jobs, income and the commute

About one in ten stay in Bradley for work; outside it, Tomahawk is the main destination (17%, 6 miles). Jobs and income earn Bradley C+; getting around on foot earns it D. Commuters spend 27 minutes getting to work on average; Wisconsin averages 22, the U.S. 26.

Census ACS 2020–24, Census LEHD 2023, EPA Smart Location Database. How the two grades are made

What stands out · In brief

Work in Bradley: the figures worth knowing

Bradley makes and builds things

79% of the jobs based in Bradley are in goods: factories, construction and farms. Across the jobs Bradley residents hold, wherever they work, it’s 32%. The jobs ↓

The jobs in Bradley pay better than its residents’ jobs

82% of the jobs based in Bradley pay over $3,333 a month (about $40,000 a year), against 59% of the jobs Bradley residents hold. 88% of the jobs here are held by people who live outside Bradley. The jobs ↓

Bradley and Tomahawk trade workers both ways

Tomahawk is the top workplace for Bradley residents (17%) and also where the most people who work in Bradley come from (13% of its jobs). The commute map ↓

Bradley workers spend longer getting to work

The average trip takes 27 minutes each way, against 22 across Wisconsin. Over a year that’s about 207 hours of commuting, 38 more than the state’s typical worker. Time on the road ↓

A big share show a job far from home

34% of working residents have a main job more than 50 miles away. Part of that is employers that report every worker at one head office, so not all of those trips happen daily. How far ↓

Written from the Census figures on this page. Commute flows, distances and jobs are Census LEHD 2023, primary jobs only (the self-employed aren’t counted); commute time and working from home are from the Census American Community Survey.

Jobs & income grade

Inside Bradley’s Jobs & income grade

On income, poverty and job access, Bradley is better than 41% of U.S. towns. The poverty rate holds Bradley’s grade up (6.3%, U.S. 12.5%); job access by car pulls it down (ahead of 8% of U.S. towns). It also does well on household income.

Household income $76,193 (±$8,143) · WI $77,485 · U.S. $80,734Higher than 51% of U.S. towns
Poverty 6.3% · WI 10.6% · U.S. 12.5%Lower than 72% of U.S. towns
Job access by car EPA, jobs within a 45-minute driveMore than 8% of U.S. towns

Unemployment (1.6%) is left out: Bradley’s labor force is under 1,000, too few workers for a steady figure.

CB

A fairly firm grade. Within the Census margins of error for income and poverty, Bradley could be anywhere from C to B.

How TownRatings grades jobs & income →

★ What stands out · The jobs

Making and building: 79% of jobs based in Bradley

880 jobs are based in Bradley.

Jobs based in BradleyJobs Bradley residents hold

What kind of work

Goods: factories, building, farms79%32%
Trade, transport & utilities6%20%
Services: health, schools, offices15%47%

What it pays

$1,250 a month or less8%18%
$1,251–$3,333 a month10%22%
Over $3,333 a month82%59%

Who does it

29 or younger18%18%
30 to 5453%48%
55 and older29%34%
+12%

Jobs based in Bradley, 2013 → 2023: 789 → 880. Big swings can come from how a large employer reports its locations, not only from real openings or closings.

Primary jobs covered by unemployment insurance (not the self-employed). Pay is monthly earnings. LEHD 2023.

Here is what they are, next to the jobs Bradley’s own residents hold wherever they work.

The commute map

The towns that employ Bradley’s residents

Tomahawk: 190 residents work here (17%)Merrill: 81 residents work here (7%)Rhinelander: 80 residents work here (7%)Marshfield: 19 residents work here (2%)Stevens Point: 15 residents work here (1%)Wausau: 72 residents work here (6%)Green Bay: 14 residents work here (1%)Madison: 20 residents work here (2%)HarrisonKingWoodboroSkanawanRock FallsBradleyNokomisMinocqua: 16 residents work here (1%)TomahawkWilsonTomahawkMerrillRhinelanderWausauMadisonMarshfieldBradley
1
Tomahawk5.6 mi away
17%190
2
Bradley (in town)right here
9%104
3
Merrill16 mi away
7%81
4
Rhinelander22.6 mi away
7%80
5
Wausau31.3 mi away
6%72
6
Madison161.1 mi away
2%20
7
Marshfield55.1 mi away
2%19
8
Minocqua29.4 mi away
1%16
9
Stevens Point61.9 mi away
1%15
10
Green Bay106.4 mi away
1%14
Everywhere elseother towns and states
46%518
The top trips

Where Bradley clocks in

Lines run between town centers. The top 10 towns each way; “Everywhere else” is the rest, including other states.

A thicker line means more commuters. Switch between where residents work and where the people who work here live.

Time on the road

Bradley’s commute takes about 27 minutes

A year of commuting
205 hours

Round trip, about 230 workdays a year: roughly 8.5 full days in the car, bus or train.

Average commute minutes, one way

Bradley27 min
Wisconsin22 min
U.S.26 min
Working from home
16%

of Bradley workers work from home, vs 13% across Wisconsin. Their commute is the hallway.

About 2 in 10
How Bradley gets to work
96%Drive alone
1%Carpool
<1%Bike
3%Other

Share of the 686 commuters (the 16% who work from home are left out). Across Wisconsin: 86% drive alone, 1% take transit; U.S.: 81% and 4%. Census ACS 2020–24.

From the Census survey of workers who don’t work from home.

How far

Where in the region Bradley works

10 mi25 mi50 mi80 miTomahawk: 17% · 5.6 miMerrill: 7% · 16 miRhinelander: 7% · 22.6 miWausau: 6% · 31.3 miMadison: 2% · 161.1 miMarshfield: 2% · 55.1 miMinocqua: 1% · 29.4 miStevens Point: 1% · 61.9 miGreen Bay: 1% · 106.4 miTomahawk 17%Merrill 7%Rhinelander 7%Wausau 6%Madison 2%Bradley
BradleyTop destinations (size = commuters)
29%Under 10 mi329 residents
20%10–24 mi227 residents
17%25–50 mi187 residents
34%Over 50 mi386 residents

About 34% show a job over 50 miles away. Some of that is real, and some is employers that report every worker at a head office, so a few long commutes are on paper only.

Straight-line distance from each worker’s home block to their main job’s block. LEHD 2023.

Every working resident’s trip, home to work, as the crow flies. Roads add to it, so real drives run longer.

Day and night

How many people are in Bradley by day

On a workday 1,025 residents head out to work, 104 work right here, and 776 people come in from elsewhere.

1,025live here, work elsewhere
104live and work here
776work here, live elsewhere
Night and day
At night2,400
Workday2,200
2,400live here− 1,000head out to work+ 780come in to work= 2,200on a workday

About 2,200 people are in Bradley on a workday afternoon, 10% fewer than live here.

Job hub or commuter town?
0.78jobs per workerCommuter townJob hub

About as many jobs as working residents (0.78 per resident).

Workday population = residents − those who work elsewhere + those who come in (the Census “commuter-adjusted” method). Residents: Census survey; commuters: LEHD 2023, primary jobs.

Getting around · Walkability grade

Getting around Bradley: mostly by car

On EPA’s walkability index and the share of commuters who walk, bike or take transit, Bradley is more walkable than 6% of U.S. towns. Both inputs place Bradley near the same point nationally.

EPA walkability index 4.2 of 20 · typical WI town 5.9 · U.S. 6.9Higher than 11% of U.S. towns
Walk, bike or transit 0.1% of commuters · WI 4.8% · U.S. 7.1%Higher than 16% of U.S. towns
DD

A firm grade. EPA’s index has no published margin of error; the commuting share comes from a Census survey of 814 workers.

How TownRatings grades walkability →

Transit service: no data. EPA’s transit file has no stops for most of this county (its agencies had not published schedules in the format EPA used in 2020). That is missing data, not a finding that there is no bus or train.

Households without a car (shown, not graded). 3.7% of Bradley households have no vehicle (Wisconsin 6.4%, U.S. 8.4%). 0% of Bradley’s commuters take a bus or train.

Towns its size

For jobs and income, Bradley is 2,795th of 5,207 U.S. towns of 1,700 to 3,300

#TownPeopleHousehold incomePovertyUnemploymentWork in townGrade
1Kenilworth IL2,437$250K2.1%4.0%2%A+
2Chevy Chase Village MD1,978$250K1.2%2.6%3%A+
3Belle Meade TN2,621$250K1.4%0.3%2%A+
…
35North Prairie WI2,193$153K2.8%0.9%3%A+
…
51Vandenbroek WI1,701$129K1.6%5.0%1%A+
…
84Sun Prairie WI2,291$127K2.0%1.8%2%A+
…
2,793Ashford NY1,918$78K6.4%1.3%7%C+
2,794St. Joseph Township OH2,633$50K12.1%2.2%18%C+
2,795Bradley WI2,425$76K6.3%1.6%9%C+
2,796Angwin CA2,931$118K10.3%7.5%6%C+
2,797Seminole Manor FL2,678$66K10.4%10.4%3%C+
…
5,207Lame Deer MT1,872$24K55.8%42.2%60%D−

Census ACS 2020–24 (income, poverty, unemployment), Census LEHD (work in town), TownRatings Jobs & income grades. Each town links to its Work & commute page.

Ranked on the Jobs & income grade: the towns either side of Bradley, the top three, the last and three more from Wisconsin.

Next door

The towns around Bradley

10%+5–9%2–4%1%Under 1%

Average commute minutes, one way

Tomahawk24 min
Nokomis26 min
Bradley27 min
Skanawan27 min
Wilson27 min
Rock Falls35 min
King36 min

Jobs & commute next door

TownBradley workers thereJobs & incomeWalkabilityCommuteHousehold income
Bradley–C+D27 min$76,193
Skanawanunder 2%——27 min—
Kingunder 2%——36 min—
Nokomisunder 2%C+D−26 min$91,352
Tomahawkunder 2%——24 min—
Rock Fallsunder 2%——35 min—
Wilsonunder 2%——27 min—

Same-state neighbors only. Skanawan, King and Rock Falls: fewer than 1,000 residents, not graded. Tomahawk and Wilson: the same communities as the places of those names, graded once. Commute: average minutes each way, Census ACS 2020–24.

Darker towns draw more of Bradley’s workers. Tap a town to see its commute.

How to read these numbers

What this data can and can’t tell you

  • Two sources, two years. Trips, distances and jobs based here: Census LEHD 2023, primary jobs, where the employer reports them. Income, poverty, unemployment, commute time and how people travel: Census ACS 2020–24 averages.
  • Straight lines, older transit. Miles are as the crow flies. EPA’s walkability and transit files use 2017–20 inputs.

How these figures and grades are made →

Jobs and commuting in Bradley: questions

What is the median household income in Bradley?

$76,193 (±$8,143) (Census ACS 2020–24), against $77,485 across Wisconsin and $80,734 nationally.

What is the poverty rate in Bradley?

6.3%, against 10.6% across Wisconsin and 12.5% nationally (Census ACS 2020–24).

How long is the commute from Bradley?

27 minutes each way on average, against 22 across Wisconsin and 26 nationally. 16% of workers work from home.

Where do people who live in Bradley work?

9% work in town. The top destinations elsewhere are Tomahawk (17%, 6 mi), Merrill (7%, 16 mi), Rhinelander (7%, 23 mi) (Census LEHD 2023).

Is Bradley walkable?

Bradley is more walkable than 6% of U.S. towns (Walkability D): an EPA walkability index of 4.2 out of 20, and <1% of commuters walk, bike or take transit.

Can you get around Bradley without a car?

0% of commuters take transit and 4% of households have no car. EPA has no transit data for this county.

Commuter talk

Getting to work from Bradley, from the people who make the trip.

Town Square →
Ask neighbors
Beyond the commute

More of Bradley

Bradley home →

Flows, distances and jobs: U.S. Census Bureau, LEHD Origin-Destination Employment Statistics (LODES 8), 2023, primary jobs. Commute time, working from home and working out of state: U.S. Census Bureau, American Community Survey 5-year estimates. Distances are straight lines between home and work; real drives run longer. Walkability index, job access and transit service: U.S. EPA Smart Location Database. The two grades are our own summaries of these figures, not official ratings.