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Bradwell Village.Photo: Bob Crook · CC BY-SA 2.0
C+Jobs & income Grade
Work & commute in Bradwell · ONS, DWP · claims to August 2026

Bradwell’s household incomes are lower than in 66% of UK towns

Under 3 miles is the trip to work for 63% of commuters. Bradwell grades C+ for jobs and income against UK towns, #15 of 51 in Norfolk. 3,004 residents leave for work each working day, and 1,879 people travel in.

What stands out · In brief

Work in Bradwell, in a few figures

Short journeys to work

Against 45% across England’s towns. 6% of commuters walk to work (11% across England’s towns). Getting to work ↓

Fewer benefit claims than most towns

The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Benefits over time ↓

Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.

Jobs & income Grade

The Jobs & income grade for Bradwell: C+

Its four measures together rank it better than 44% of UK towns: #15 of 51 in Norfolk.

Access to jobs without a car 50 / 100 · DfT connectivity by public transport, walking and cyclingBetter than 67% of UK towns
Mean household income £49,163 · before tax, ONS, year to March 2023Better than 34% of UK towns
Claimant rate, 16 to 64 2.3% · DWP claimant count, January to August 2026Better than 55% of UK towns
Employment deprivation 12% · out of work through unemployment, sickness or caring, IoD 2025Better than 34% of UK towns

Its strongest measure is getting to jobs without a car; its weakest, employment deprivation.

How the grade works

Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.

Getting to work

In Bradwell, 12% of commuters leave the car behind

Median journey 4 km; typical UK town 8.4 km.

Drive78%Norfolk 71% · England 64%
Passenger5%Norfolk 6% · England 6%
Walk6%Norfolk 12% · England 11%
Cycle4%Norfolk 4% · England 3%
Bus2%Norfolk 3% · England 6%
Train0.1%Norfolk 1% · England 3%
Other5%Norfolk 3% · England 6%
BradwellNorfolk’s townsEngland’s towns
How far they travel England’s towns
24%
Under 2 km
40%
2–5 km
7%
5–10 km
13%
10–20 km
9%
20–30 km
4%
30–40 km
2%
40–60 km
2%
60 km +

Bradwell grades C+ for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.

ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.

How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).

Benefits over time

Jobless claims in the Great Yarmouth council area have run above England and Wales every month since 2015

0%4%8%201520172019202120232025First lockdownCensus dayGreat Yarmouth 4.8%England & Wales 4%East 3.3%
Great Yarmouth (council area)EastEngland and Wales

Great Yarmouth’s rate was about 4.9% in 2019, peaked at 8.6% in February 2021 and has averaged 4.9% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.

Claimant rate
2.3%
of 16 to 64s in the built-up area, January to August 2026
140 people in August 2026 · typical UK town 2.7%
Employment deprivation
12%
of 18 to 66s out of work through unemployment, sickness, disability or caring
IoD 2025
Income deprivation
17%
of residents in low-income households on means-tested benefits
In the most deprived tenth
0%
of residents live in England’s most employment-deprived 10% of areas

The chart is the whole council area of Great Yarmouth, which Nomis publishes monthly; the figures above the line are for Bradwell’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.

Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).

The daily tide

More of Bradwell’s workers leave each day than arrive

5,262 residents were in work at the 2021 Census; 3,960 people worked in Bradwell.

Live in Bradwell5,262 in work
3,0044011,857
Work in Bradwell3,960 people
1,8794011,680
Commute in · 1,879Commute out · 3,004Live and work here · 401At home or no fixed place · 1,680

For every person who comes in to work, about 2 residents travel out. 12% of residents who travel to a workplace stay in the town; in the typical UK town of 2,500+ it’s 14%.

The middle of each bar is the same people: residents who work in the town or from home.

On the map

Bradwell’s commuters work from Great Yarmouth to Norwich

Gorleston-on-Sea: 445 commute inGreat Yarmouth: 298 commute inLowestoft: 271 commute inCaister-on-Sea: 108 commute inBelton: 96 commute inNorwich: 95 commute inHemsby: 46 commute inHopton on Sea: 31 commute inOrmesby St Margaret: 30 commute inGorleston-on-SeaGreat YarmouthLowestoftCaister-on-SeaBeltonNorwichHemsbyHopton on SeaOrmesby St MargaretGreat Yarmouth: 962 residents work thereGorleston-on-Sea: 789 residents work thereLowestoft: 283 residents work thereNorwich: 234 residents work thereCaister-on-Sea: 45 residents work thereHopton on Sea: 43 residents work thereBeccles: 32 residents work thereBelton: 29 residents work thereHemsby: 26 residents work thereGreat YarmouthGorleston-on-SeaLowestoftNorwichCaister-on-SeaHopton on SeaBecclesBeltonHemsbyBradwell5 miles
Grey dots: where people live (Census 2021). Places drawn centre to centre; flows under 5 people are listed, not drawn.
Where residents work, outside Bradwell
  1. Great Yarmouth962
  2. Gorleston-on-Sea789
  3. Lowestoft283
  4. Norwich234
  5. Countryside177
  6. Caister-on-Sea45
  7. Hopton on Sea43
  8. Beccles32
  9. Belton29
  10. Hemsby26

88% of residents who travel to a workplace work outside Bradwell; Great Yarmouth takes the most (962). Coming the other way, Gorleston-on-Sea sends the most (445).

The ten places that send the most workers into Bradwell, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.

Jobs based here

3,325 jobs, 21% in manufacturing

0.6 for every working resident; the typical UK town has 0.7.

The six biggest kinds of work
470Hotels and holiday accommodation13% of jobs · England 1%10× England’s share
290Education8% of jobs · England 9%
250Machinery7% of jobs · England 0%15.1× England’s share
230Architecture and engineering7% of jobs · England 2%3.7× England’s share
230Shops6% of jobs · England 8%
210Wholesale6% of jobs · England 4%1.5× England’s share
Share of jobs by industry England’s towns
Manufacturing21%
Hotels, pubs and restaurants16%
Education8%
Health and social care8%
Professional, scientific and technical8%
Business administration and support8%
Construction7%
Retail7%
Wholesale6%
Transport and storage5%

BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (3,960). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.

Jobs at workplaces in Bradwell (employees and working owners, ONS Business Register and Employment Survey 2024).

Household income

£49,163 a year: the mean household income in Bradwell

Higher than 39% of UK towns of 2,500+; the typical town is £52,385. The whole council area of Great Yarmouth averages £43,119.

Bradwell £49KTypical UK town £52K
£40K£45K£50K£55K£60K

The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.

Total household income before tax, mean, year to March 2023 (ONS small-area estimates).

What residents do

Retirement is the main occupation for 31% of adults in Bradwell

Bradwell
53%31%
England’s towns
56%21%
In workStudents in workUnemployedStudentsRetiredLong-term sick or disabledLooking after home or familyOther
Residents in work, by occupation points above or below England’s towns
Managers, directors and senior officials10%−2.2
Professional occupations14%−6.1
Associate professional and technical occupations13%−0.8
Administrative and secretarial occupations12%+2.9
Skilled trades occupations13%+3.2
Caring, leisure and other service occupations11%+1.6
Sales and customer service occupations8%+0.8
Process, plant and machine operatives8%+1.2
Elementary occupations10%−0.6

ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.

Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.

Towns its size

For jobs and income, Bradwell is 200th of 430 UK towns of 8,000 to 16,000

#TownPeopleJobs per workerWork in own townClaimantsIncomeGrade
1Twyford Berkshire8,0720.911%1.5%£82KA+
2Ashtead Surrey14,8300.716%1.2%£80KA+
3Esher Surrey9,4841.612%1.6%£91KA+
…
66Taverham and Drayton Norfolk14,9890.414%1.8%£62KA
…
198Hadleigh Suffolk8,638135%2.7%£60KC+
199Whitwick Leicestershire10,4550.37%2.1%£48KC+
200Bradwell Norfolk11,6320.612%2.3%£49KC+
201Southwick West Sussex12,2420.614%3.4%£53KC+
202Darton South Yorkshire15,0160.411%2%£46KC+
…
233Attleborough Norfolk11,2360.718%2.7%£50KC+
…
307Watton Norfolk11,5490.632%2.7%£45KC−
…
430Holyhead Gwynedd11,7530.740%5.8%£40KD−

Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.

Ordered by Jobs & income Grade: the top three, the towns either side of Bradwell, and others in Norfolk.

Neighbours

Around Bradwell: jobs, pay and the commute

TownPeopleJobsWork in own townClaimantsGrade
Bradwell11,6323,32512%2.3%C+
Gorleston-on-Sea24,47411,49433%4.3%D
Belton3,6036224%2.7%C
Great Yarmouth28,97916,78140%8.3%D
Hopton on Sea2,5751,2509%2.8%C
Corton1,1343754%2.8%C
Caister-on-Sea9,0951,70813%3.1%C−
Freethorpe1,050974%2.1%C

Jobs based in each place, commuters who stay in their own town, and the claimant rate.

How to read these numbers

What this data can and can’t tell you

  • The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
  • At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
  • Towns are built-up areas. Bradwell here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
  • Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
  • The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is Great Yarmouth as a whole; the claimant rate elsewhere on this page is Bradwell’s built-up area, from small areas.

Questions about work in Bradwell

Where do people in Bradwell work?

At the 2021 Census, 12% of Bradwell’s residents who travelled to work worked in the town itself; the most common other places were Great Yarmouth (962), Gorleston-on-Sea (789) and Lowestoft (283). 32% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.

How many people commute into Bradwell?

1,879 people who lived elsewhere worked in Bradwell at the 2021 Census, 47% of its 3,960 workers. The most came from Gorleston-on-Sea (445), Great Yarmouth (298) and Lowestoft (271). 3,004 residents travelled out the other way.

How many jobs are there in Bradwell?

About 3,330 jobs (employees and working owners) were based in Bradwell in 2024, on ONS’s Business Register and Employment Survey: 0.6 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are hotels and holiday accommodation (about 470), education (about 290) and machinery (about 250).

Is Bradwell a good place to find work?

Bradwell earns a C+ for jobs and income, better than 44% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £49,163; 2.3% of 16 to 64s claim unemployment benefits.

How do people in Bradwell get to work?

83% of commuters go by car or van, 6% walk, 4% cycle and 2% take the bus or train; 63% travel under 5 km. Census 2021, taken during lockdown.

What is the average household income in Bradwell?

Mean household income before tax was £49,163 in the year to March 2023 (ONS), against £52,385 in the typical UK town.

How does Bradwell compare with Norwich for jobs?

Bradwell has 0.6 jobs per working resident against Norwich’s 1.3, a 2.3% claimant rate against 3.8%, and mean household income of £49,163 against £49,951.

Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.

Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.