Photo: Mike Faherty · CC BY-SA 2.0Fewer people claim jobless benefits in Ashurst than in 92% of UK towns
UK towns are the yardstick, and by them Ashurst earns A on jobs and income. Jobless benefits go to 1.3% of working-age residents, next to 2.7% in the typical UK town. The working day takes 459 residents elsewhere; 320 people arrive.
What stands out about work in Ashurst
Longer journeys to work
Against 45% across England’s towns. 4% of commuters walk to work (11% across England’s towns). Getting to work ↓
Fewer benefit claims than most towns
The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Claims across the New Forest council area have run below the national rate every month since 2015. Benefits over time ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
Jobs and income in Ashurst earn A
With four measures combined, it comes out better than 93% of UK towns.
Its strongest measure is the claimant rate; its weakest, getting to jobs without a car.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
For 9% of Ashurst’s commuters, the trip is on foot, by bike, bus or train
Median journey 8.6 km; typical UK town 8.4 km.
Ashurst grades C− for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
Jobless claims in the New Forest council area have run below England and Wales every month since 2015
Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of New Forest, which Nomis publishes monthly; the figures above the line are for Ashurst’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
A commuter town: Ashurst sends out more workers than it takes in
1,070 residents were in work at the 2021 Census; 925 people worked in Ashurst.
4% of residents who travel to a workplace stay in the village; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the village or from home.
Ashurst’s commuters work from Southampton to Holbury
- Southampton113
- Countryside66
- Totton54
- Holbury24
- Romsey17
- Lyndhurst15
- Lymington14
- Portsmouth11
- Hythe and Dibden Purlieu11
- Bournemouth10
96% of residents who travel to a workplace work outside Ashurst; Southampton takes the most (113). Coming the other way, Totton sends the most (116).
The ten places that send the most workers into Ashurst, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
831 jobs, half in health and social care
0.8 for every working resident; the typical UK town has 0.7.
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (925). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Ashurst (employees and working owners, ONS Business Register and Employment Survey 2024).
How much households earn in Ashurst: £67,716
Higher than 85% of UK towns of 2,500+; the typical town is £52,385. The whole council area of New Forest averages £56,669.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
Retirement is the main occupation for 37% of adults in Ashurst
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
Ashurst places 23rd of 542 on jobs and income among UK towns of 2,000 to 3,000
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Pannal North Yorkshire | 2,530 | 0.8 | 4% | 0.6% | £71K | A+ |
| 2 | Limpsfield Surrey | 2,247 | 0.9 | 8% | 1.1% | £84K | A+ |
| 3 | Woodford Greater Manchester | 2,241 | 0.6 | 1% | 1.6% | £72K | A+ |
| 4 | Charlton Hampshire | 2,121 | 0.4 | 2% | 0.9% | £70K | A+ |
| … | |||||||
| 12 | South Wonston Hampshire | 2,686 | 0.5 | 4% | 0.9% | £77K | A |
| … | |||||||
| 21 | Wythall Worcestershire | 2,077 | 1.4 | 2% | 1.3% | £60K | A |
| 22 | Cold Ash Berkshire | 2,267 | 0.7 | 4% | 1.4% | £80K | A |
| 23 | Ashurst Hampshire | 2,370 | 0.8 | 4% | 1.3% | £68K | A |
| 24 | Repton Derbyshire | 2,766 | 1 | 15% | 0.8% | £67K | A |
| 25 | Hawley Hampshire | 2,581 | 1.4 | 4% | 2.5% | £71K | A |
| … | |||||||
| 52 | Waltham Chase Hampshire | 2,830 | 0.3 | 3% | 1.2% | £63K | A |
| … | |||||||
| 542 | Maerdy Mid Glamorgan | 2,843 | 0.4 | 11% | 5.7% | £38K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Ashurst, and others in Hampshire.
Around Ashurst: jobs, pay and the commute
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Ashurst | 2,370 | 831 | 4% | 1.3% | A |
| Totton | 28,093 | 10,423 | 23% | 2.5% | B |
| Cadnam and Bartley | 2,023 | 731 | 7% | 1.1% | A |
| Marchwood | 5,776 | 2,150 | 16% | 1.6% | A− |
| Lyndhurst | 2,462 | 2,108 | 13% | 1.7% | B+ |
| Rownhams and Nursling | 4,796 | 2,077 | 4% | 1.7% | A+ |
| Hythe and Dibden Purlieu | 19,857 | 3,853 | 20% | 2.4% | B− |
| Southampton | 249,633 | 114,828 | 57% | 4.4% | C+ |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Ashurst here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is New Forest as a whole; the claimant rate elsewhere on this page is Ashurst’s built-up area, from small areas.
Questions about work in Ashurst
Where do people in Ashurst work?
At the 2021 Census, 4% of Ashurst’s residents who travelled to work worked in the village itself; the most common other places were Southampton (113), Totton (54) and Holbury (24). 55% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Ashurst?
320 people who lived elsewhere worked in Ashurst at the 2021 Census, 35% of its 925 workers. The most came from Totton (116), Southampton (45) and Hythe and Dibden Purlieu (20). 459 residents travelled out the other way.
How many jobs are there in Ashurst?
About 830 jobs (employees and working owners) were based in Ashurst in 2024, on ONS’s Business Register and Employment Survey: 0.8 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are hospitals and health care (about 360), care homes (about 100) and restaurants, cafés and pubs (about 60).
Is Ashurst a good place to find work?
Ashurst earns an A for jobs and income, better than 93% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £67,716; 1.3% of 16 to 64s claim unemployment benefits.
How do people in Ashurst get to work?
87% of commuters go by car or van, 4% walk, 3% cycle and 2% take the bus or train; 27% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Ashurst?
Mean household income before tax was £67,716 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does Ashurst compare with Southampton for jobs?
Ashurst has 0.8 jobs per working resident against Southampton’s 1, a 1.3% claimant rate against 4.4%, and mean household income of £67,716 against £52,380.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.