Photo: Derek Voller · CC BY-SA 2.0Household incomes in Appledore trail those of 94% of UK towns
42% of residents who travel to work go less than 3 miles. Set against UK towns, the Jobs & income grade of Appledore is D. The working day takes 331 residents elsewhere; 206 people arrive.
The work figures that set Appledore apart
More jobs than the typical town
703 jobs are based in Appledore for 727 working residents; the typical UK town has 0.7 jobs per resident in work. Restaurants, cafés and pubs, education and aerospace, rail and ships make up 52% of them. Jobs based here ↓
More people leave for work than arrive
206 people come in to work and 331 residents go out, so Appledore loses about 125 workers a day. Bideford sends the most (68). The daily tide ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
On jobs and income, Appledore grades D
With four measures combined, it comes out better than 11% of UK towns.
Its strongest measure is the claimant rate; its weakest, household income.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
703 jobs, one in four in hotels, pubs and restaurants
1 for every working resident; the typical UK town has 0.7.
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (600). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Appledore (employees and working owners, ONS Business Register and Employment Survey 2024).
More of Appledore’s workers leave each day than arrive
727 residents were in work at the 2021 Census; 600 people worked in Appledore.
For every person who comes in to work, about 2 residents travel out. 11% of residents who travel to a workplace stay in the village; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the village or from home.
Appledore’s commuters work from Bideford to Barnstaple
- Bideford68
- Northam38
- Countryside35
- Great Torrington17
- Barnstaple14
- Westward Ho!7
- Fremington7
- Ilfracombe3
- Tiverton2
- Mawnan Smith1
- Bideford90
- Barnstaple76
- Countryside53
- Northam27
- Westward Ho!12
- Great Torrington11
- Chivenor and Wrafton6
- Braunton6
- Fremington5
- Okehampton4
89% of residents who travel to a workplace work outside Appledore; Bideford takes the most (90). Coming the other way, Bideford sends the most (68).
The ten places that send the most workers into Appledore, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
What households earn in Appledore: £40,305 a year on average
Higher than 8% of UK towns of 2,500+; the typical town is £52,385. The whole council area of Torridge averages £42,703.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
Car-free commutes: 19% of workers in Appledore
Median journey 6.9 km; typical UK town 8.4 km.
Appledore grades A− for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
Jobless claims in the Torridge council area are below England and Wales’ rate
Torridge’s rate was about 2% in 2019, peaked at 5.9% in May 2020 and has averaged 2.8% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of Torridge, which Nomis publishes monthly; the figures above the line are for Appledore’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
A retired town: 38% of adults in Appledore
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
Appledore is 1,091st of 1,215 UK towns of 1,000 to 2,000 for jobs and income
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Hurst Berkshire | 1,009 | 0.8 | 2% | 1.1% | £83K | A+ |
| 2 | Otterbourne Hampshire | 1,252 | 2.5 | 7% | 1.1% | £74K | A+ |
| 3 | Lower Shiplake Oxfordshire | 1,086 | 0.6 | 1% | 0.8% | £84K | A+ |
| … | |||||||
| 34 | Clyst St Mary Devon | 1,193 | 1.6 | 2% | 0.9% | £64K | A+ |
| … | |||||||
| 39 | Exton Devon | 1,287 | 1.4 | 2% | 0.3% | £64K | A+ |
| … | |||||||
| 229 | Lympstone Devon | 1,838 | 0.4 | 4% | 1.3% | £64K | A− |
| … | |||||||
| 1089 | Penwithick Cornwall | 1,706 | 0.6 | 3% | 3% | £44K | D |
| 1090 | Southery Norfolk | 1,258 | 0.2 | 6% | 2.8% | £49K | D |
| 1091 | Appledore Devon | 1,711 | 1 | 11% | 2.4% | £40K | D |
| 1092 | Burnhope County Durham | 1,465 | 0.4 | 5% | 3% | £49K | D |
| 1093 | Winford Isle of Wight | 1,082 | 0.3 | 2% | 3.9% | £43K | D |
| … | |||||||
| 1215 | Croeserw West Glamorgan | 1,294 | 0.3 | 9% | 4.9% | £39K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Appledore, and others in Devon.
Work in and around Appledore
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Appledore | 1,711 | 703 | 11% | 2.4% | D |
| Northam | 5,191 | 1,057 | 7% | 2.4% | C− |
| Westward Ho! | 3,468 | 1,112 | 6% | 3.4% | D |
| Bideford | 19,493 | 7,427 | 38% | 3.5% | D |
| Fremington | 5,229 | 700 | 6% | 2.3% | C |
| Chivenor and Wrafton | 1,953 | 1,259 | 18% | 2.6% | C+ |
| Braunton | 6,610 | 2,141 | 21% | 2% | B− |
| Bickington | 2,105 | 196 | 1% | 2.4% | C+ |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Appledore here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is Torridge as a whole; the claimant rate elsewhere on this page is Appledore’s built-up area, from small areas.
Questions about work in Appledore
Where do people in Appledore work?
At the 2021 Census, 11% of Appledore’s residents who travelled to work worked in the village itself; the most common other places were Bideford (90), Barnstaple (76) and Northam (27). 49% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Appledore?
206 people who lived elsewhere worked in Appledore at the 2021 Census, 34% of its 600 workers. The most came from Bideford (68), Northam (38) and Great Torrington (17). 331 residents travelled out the other way.
How many jobs are there in Appledore?
About 700 jobs (employees and working owners) were based in Appledore in 2024, on ONS’s Business Register and Employment Survey: 1 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are restaurants, cafés and pubs (about 120), education (about 100) and aerospace, rail and ships (about 80).
Is Appledore a good place to find work?
Appledore earns a D for jobs and income, better than 11% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £40,305; 2.4% of 16 to 64s claim unemployment benefits.
How do people in Appledore get to work?
78% of commuters go by car or van, 13% walk, 2% cycle and 4% take the bus or train; 42% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Appledore?
Mean household income before tax was £40,305 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does Appledore compare with Plymouth for jobs?
Appledore has 1 jobs per working resident against Plymouth’s 1, a 2.4% claimant rate against 3.6%, and mean household income of £40,305 against £48,927.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.