Photo: Malcolm Neal · CC BY-SA 2.0Making a living in Ashbourne
UK towns are the yardstick, and by them Ashbourne earns C+ on jobs and income, #21 of 59 in Derbyshire. Each working day 2,629 people travel in to work, and the town fills up. Short trips are common: 46% of commuters travel less than 3 miles.
What sets Ashbourne apart on jobs and income
A local job centre
5,230 jobs are based in Ashbourne for 4,193 working residents; the typical UK town has 0.7 jobs per resident in work. Food manufacturing, shops and education make up 38% of them. Jobs based here ↓
The town fills up on a working day
2,629 people come in to work and 1,611 residents go out, so Ashbourne gains about 1,018 workers a day. Derby sends the most (1,001). The daily tide ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
Jobs and income in Ashbourne earn C+
Better than 44% of UK towns once its four measures are combined: #21 of 59 in Derbyshire.
Its strongest measure is the claimant rate; its weakest, getting to jobs without a car.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
5,230 jobs, 36% in manufacturing
1.2 for every working resident; the typical UK town has 0.7.
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (5,197). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Ashbourne (employees and working owners, ONS Business Register and Employment Survey 2024).
Every working day, Ashbourne’s workforce grows by 24%
4,193 residents were in work at the 2021 Census; 5,197 people worked in Ashbourne.
For every resident who leaves Ashbourne for work, about 2 people come in. 35% of residents who travel to a workplace stay in the town; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the town or from home.
Most of Ashbourne’s incomers live in Derby and the places around
- Derby1,001
- Countryside449
- Mayfield76
- Uttoxeter68
- Burton upon Trent56
- Belper51
- Brailsford50
- Wirksworth47
- Matlock44
- Stoke-on-Trent40
- Countryside526
- Derby295
- Matlock49
- Burton upon Trent45
- Rocester35
- Uttoxeter33
- Stoke-on-Trent31
- Wirksworth28
- Chesterfield27
- Kniveton24
Derby, 13 miles away, sends 1,001 people, more than any other town; in all, 51% of the people who work in Ashbourne live outside it. Going the other way, Derby is the biggest single destination (295).
The ten places that send the most workers into Ashbourne, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
How much households earn in Ashbourne: £52,390
Higher than 50% of UK towns of 2,500+; the typical town is £52,385. The whole council area of Derbyshire Dales averages £53,428.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
Walking, cycling, the bus or the train: 21% of Ashbourne’s commuters
Median journey 8.2 km; typical UK town 8.4 km.
Ashbourne grades A− for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
Jobless claims in the Derbyshire Dales council area have run below England and Wales every month since 2015
Derbyshire Dales’ rate was about 1.1% in 2019, peaked at 3.8% in May 2020 and has averaged 1.9% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of Derbyshire Dales, which Nomis publishes monthly; the figures above the line are for Ashbourne’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
In work, studying or retired: 58% of Ashbourne’s adults work
Compared with England’s towns, 28% are retired (against 21%).
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
For jobs and income, Ashbourne is 237th of 479 UK towns of 6,000 to 12,000
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Twyford Berkshire | 8,072 | 0.9 | 11% | 1.5% | £82K | A+ |
| 2 | Esher Surrey | 9,484 | 1.6 | 12% | 1.6% | £91K | A+ |
| 3 | Whiteley Hampshire | 9,350 | 6.4 | 16% | 1.3% | £78K | A+ |
| … | |||||||
| 28 | Hilton Derbyshire | 8,269 | 0.4 | 6% | 1.4% | £70K | A+ |
| … | |||||||
| 81 | Wingerworth Derbyshire | 6,404 | 0.4 | 5% | 1.5% | £56K | A− |
| … | |||||||
| 145 | Borrowash Derbyshire | 7,171 | 0.3 | 8% | 2% | £54K | B+ |
| … | |||||||
| 235 | Whitwick Leicestershire | 10,455 | 0.3 | 7% | 2.1% | £48K | C+ |
| 236 | Bradwell Norfolk | 11,632 | 0.6 | 12% | 2.3% | £49K | C+ |
| 237 | Ashbourne Derbyshire | 8,854 | 1.2 | 35% | 2.4% | £52K | C+ |
| 238 | Bordon Hampshire | 9,349 | 0.5 | 14% | 3.5% | £62K | C+ |
| 239 | Horbury West Yorkshire | 9,868 | 0.7 | 9% | 3% | £49K | C+ |
| … | |||||||
| 479 | Mablethorpe Lincolnshire | 7,633 | 1.1 | 39% | 5.2% | £30K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Ashbourne, and others in Derbyshire.
The work picture around Ashbourne
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Ashbourne | 8,854 | 5,230 | 35% | 2.4% | C+ |
| Mayfield | 1,099 | 182 | 5% | 0.9% | B+ |
| Brailsford | 1,403 | 521 | 6% | 1.1% | A |
| Rocester | 1,679 | 4,183 | 20% | 3% | C |
| Wirksworth | 4,904 | 991 | 21% | 2.1% | C+ |
| Doveridge | 1,760 | 472 | 6% | 2.1% | B+ |
| Cromford | 1,395 | 800 | 12% | 1.9% | C+ |
| Uttoxeter | 14,024 | 5,625 | 32% | 1.9% | B− |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Ashbourne here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is Derbyshire Dales as a whole; the claimant rate elsewhere on this page is Ashbourne’s built-up area, from small areas.
Questions about work in Ashbourne
Where do people in Ashbourne work?
At the 2021 Census, 35% of Ashbourne’s residents who travelled to work worked in the town itself; the most common other places were Derby (295), Matlock (49) and Burton upon Trent (45). 40% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Ashbourne?
2,629 people who lived elsewhere worked in Ashbourne at the 2021 Census, 51% of its 5,197 workers. The most came from Derby (1,001), Mayfield (76) and Uttoxeter (68). 1,611 residents travelled out the other way.
How many jobs are there in Ashbourne?
About 5,230 jobs (employees and working owners) were based in Ashbourne in 2024, on ONS’s Business Register and Employment Survey: 1.2 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are food manufacturing (about 1,160), shops (about 450) and education (about 310).
Is Ashbourne a good place to find work?
Ashbourne earns a C+ for jobs and income, better than 44% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £52,390; 2.4% of 16 to 64s claim unemployment benefits.
How do people in Ashbourne get to work?
78% of commuters go by car or van, 17% walk, 2% cycle and 1% take the bus or train; 46% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Ashbourne?
Mean household income before tax was £52,390 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
How does Ashbourne compare with Derby for jobs?
Ashbourne has 1.2 jobs per working resident against Derby’s 1.1, a 2.4% claimant rate against 5%, and mean household income of £52,390 against £49,325.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.