WIMap-doton-Willow, 2004
Willow’s story
Willow in pictures
The archive holds 1 old photo or paper going back to 2004.
Explore the history →WillowWI
A town of 500.
Population
500
2025 Census estimate · +1% since 2020
Median home value
$235K
Census ACS
Household income
$63K
median
Median age
52.8
years
Jobs based here
10
A commuter town
Is Willow a good place to live?
The biggest park or preserve is Ithaca School Forest, at 220 acres. Willow has fewer than 1,000 residents, too few for fair grades; the figures below are still real.
Small town
500 people, and everyone knows the way
In a town this size, neighbors are the best guide. Ask them anything.
Nearby towns
RockbridgeIthacaWestfordWashingtonWillow
Getting set up
The full setup list →Moving to Willow: who provides what
Who provides power, water and the rest in Willow, and how to reach them.
PowerRichland Electric CoopEIAHIFLD · EIA
Internet5 providers92% of addresses get 100/20 MbpsFCC
Trash & dumpNot on file yetWe don’t have Willow’s trash rules yet
Register to voteOnlineIn Wisconsin you can register online until 20 days before Election Day, in person up to and including Election Day, or by mail (postmarked 20 days before).vote.govWho runs elections hereTown of Willow ClerkThe town itself; contacts on the Handbook page.FVAP, May 2026
ZIP codes53924, 53581, 53937, 5394153924 68% · 53581 23% · 53937 8% · 53941 1%Census 2020
EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.
The data
Ordered by what stands out in Willow.
Who lives here
Fewer young adults than Wisconsin overall
Adults 18 to 34 are 5% of residents (22% statewide); adults 35 to 64 are 47% of residents (38% statewide). Among residents in Willow, 26% are 65 or older, and on top of that its midpoint age stands at 52.8 years, against 42.1 years in Wisconsin’s towns and 40.5 years across U.S. towns. Just over a quarter of adults 25 and older have a bachelor’s degree or more, vs 33% across Wisconsin.
52.8median age · WI 40.2
| Willow | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Median age | 52.8 years | 42.1 years | 40.5 years |
| Aged 65 or older | 26% | 20% | 18% |
| Bachelor’s degree or more, 25+ | 26% | 32% | 29% |
WillowWisconsinUnited States
Ages · share of residents
21%
Education · adults 25 and older
No diploma10%
High school36%
Some college18%
Associate’s11%
Bachelor’s20%
Graduate6%
Women and men · all residents
46% women, 54% men
About 120 men for every 100 women (the survey’s margin: ±4.3 points). Across Wisconsin, 49.9% of residents are women.
| Willow | WI | U.S. | |
|---|---|---|---|
| Under 10 | 10.6% | 11.2% | 11.6% |
| 10 to 17 | 11.4% | 10.2% | 10.3% |
| 18 to 24 | 2.4% | 9.3% | 9.1% |
| 25 to 34 | 2.6% | 12.6% | 13.7% |
| 35 to 44 | 11.6% | 12.7% | 13.2% |
| 45 to 54 | 13.8% | 11.8% | 12.2% |
| 55 to 64 | 21.4% | 13.8% | 12.7% |
| 65 to 74 | 17.5% | 11.2% | 10.2% |
| 75 and older | 8.7% | 7.3% | 7% |
| No diploma | 9.8% | 6.4% | 10.4% |
| High school | 36.4% | 29.4% | 26% |
| Some college | 17.5% | 19.5% | 19.1% |
| Associate’s | 10.5% | 11.3% | 8.8% |
| Bachelor’s | 20.3% | 22% | 21.6% |
| Graduate | 5.6% | 11.4% | 14.1% |
U.S. Census Bureau · ACS 2020-2024 5-year estimates · in a town of 500, single groups can be off by several points
Work & commute
Most of Willow’s workers head elsewhere: there are 0.1 jobs for each of them
For residents in Willow, the share who live below the poverty line is 5.6%. The town’s middle household income stands at $63,000, below both the Wisconsin town median ($87,000) and the median of U.S. towns ($80,000). The mean commuting time for Willow comes to 26 minutes. The top destinations are Richland Center (23%), Madison (8%) and Spring Green (4%).
0%work in town
| Willow | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Median household income | $63,000 | $87,000 | $80,000 |
| Average trip to work | 26 minutes | 22 minutes | 25 minutes |
| Below the poverty line | 5.6% | 6.4% | 9.6% |
Where working residents work
In Willow0%
Richland Center23%
Madison8%
Spring Green4%
Muscoda4%
21 mi
median commute distance
10
jobs based in Willow
A commuter town
jobs vs. working residents
Census LEHD 2023 · ACS
Natural hazards
Willow faces a high natural-hazard risk, led by inland flooding
Expected damage from storms and floods is higher here than in nearly three quarters of U.S. communities. Federal disaster aid has reached households in Willow after 3 declared disasters, most recently in 2008. FEMA puts 64% of the town’s expected hazard losses down to inland flooding, and 13% to cold waves.
74risk score of 100
FEMA risk score
Inland floodingCold wavesTornadoes
3
federal disasters paid out here
FEMA disaster declarations and aid · FEMA National Risk Index · OpenFEMA
Climate
In Willow, expect snowy winters and pleasant summers
Willow’s peak summer temperature is 82°F.
40″snow a winter
Typical low → high °F
Winter12–30°
Spring34–56°
Summer58–80°
Fall38–58°
Oct 6
typical first frost
May 5
typical last frost
+1.3°
vs. the 20th-century average
NOAA U.S. Climate Normals, 1991–2020
Health
How healthy Willow is
In Willow, 15% of adults report frequent physical distress. Willow: 32% of adults get no exercise outside work.
| Willow | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Get no exercise (CDC PLACES) | 32% | 26% | 25% |
| Frequent physical distress (CDC PLACES) | 15% | 13% | 14% |
| Smoke cigarettes (CDC PLACES) | 17% | 14% | 14% |
| Diabetes (CDC PLACES) | 13% | 11% | 12% |
32 measures vs. Wisconsin
0 better20 too close to call12 worse
| What stands out | Willow | WI |
|---|---|---|
| More adults with COPD | 8.9% | 6.5% |
| More adults with heart disease | 8.6% | 6.6% |
| More adults who have had a stroke | 4.3% | 3.4% |
Richland Hospital
8.2 mi away · emergency room
3 of 3
care shortages: primary care, dental, mental health
CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA
Outdoors
3% of the land in Willow is protected from building
Walkers can cover 0.8 miles of trail in 1 park or preserve.
3%conserved
3%
conserved · 686 of 22,835 acres
0.8 mi
of trails · 0 per sq mi
| Biggest places to walk | Trails | Acres |
|---|---|---|
| 1. Ithaca School Forest | — | 220 |
Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US
Keep exploring
Everything we know about Willow
17pages on Willow
The big questions
Out and about
The story
Day to day
After high school
Colleges nearby
None within 15 miles of Willow; the nearest are
Southwest Wisconsin Technical CollegeCommunity college · Public · Fennimore35.9 mi$4,904 in-state tuitionUniversity of Wisconsin-PlattevilleUniversity or college · Public · Platteville48.6 mi$8,644 in-state tuition
About 1 of every 100 Willow residents are enrolled in college, against 6 across Wisconsin.
A commuter town
100% of working residents leave Willow for work
Where Willow’s working residents go each day. Line width shows the share.
10jobs based in Willow
0%of working residents work in town
21 mimedian commute distance
Census LEHD 2023
About Willow
Town in Wisconsin, United States
Willow is a town in Richland County, Wisconsin, United States. The population was 496 at the 2020 census. The unincorporated community of Loyd is located in the town.
From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)
- Area
- 36 sq mi
- Elevation
- 830 ft
- Area code
- 608
Questions about Willow
Short answers, built from the data on this page.
Is Willow, WI a good place to live?
Willow has fewer than 1,000 residents, too few for fair grades; the figures below are still real.