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Whitefish Bay, Wisconsin 2023 A
Wisconsin›Milwaukee County

Whitefish BayWI

With 14,489 residents, this town was settled in 1874.

4 bordering townsMap →
Photo: Gnome70 · CC BY-SA 4.0
Photo of Whitefish Bay

Whitefish Bay, WI · Photo: Gnome70 · CC BY-SA 4.0 · Source ↗

Is Whitefish Bay a good place to live?

Health is its strong suit: residents are healthier than 98% of U.S. towns on CDC estimates. With an A+ overall, Whitefish Bay sits 9th of 357 in Wisconsin. Set against the rest, it does better than 98% of U.S. towns. The trade-off is cost of living (C−): the typical home is worth about $654K, 8.4 years of the Milwaukee metro’s $78K median household income. The town has 12 places on the National Register of Historic Places, among them Herman Uihlein House and MILWAUKEE (steam screw) Shipwreck. Just over four in five adults 25 and older hold a bachelor’s degree or more in the town, above both Wisconsin’s towns (32%) and U.S. towns (29%). Only 22 of Wisconsin’s 879 towns score higher on incomes. This Wisconsin town is more walkable than 94% of U.S. towns.

Figures: health, CDC PLACES · home values, Zillow · incomes, Census ACS, 2020–24 · National Register of Historic Places.

What makes Whitefish Bay stand out

Where Whitefish Bay beats most towns.

Herman Uihlein House
Herman Uihlein House · National Register of Historic Places
Whitefish Bay’s story

152 years in pictures

Census counts: 512 in 1900, 14,954 in 2020. The archive holds 6 old photos and papers going back to 1880 and 4 maps from 1892 on.

12 places on the National Register of Historic Places.

  • 1874Whitefish Bay is settled
Explore the history →

How Whitefish Bay grades

Each subject compared with towns across the country (schools within Wisconsin), ordered by how far Whitefish Bay is from typical.

How grading works
Character Graded, but not part of the overall grade.
Described, not graded Taste, not quality: snow or an older crowd is neither good nor bad.

How TownRatings grades towns →

Nearby attractions

Fiserv Forum and 28 more within 40 miles

Museums, parks, gardens and other places to visit around Whitefish Bay. Close and well known come first.

All 40 attractions →
Sources: National Park Service · ski areas © OpenSkiMap / OpenStreetMap contributors · Wikidata · Wikipedia readership · photos via Wikimedia Commons
Photo credits

Fiserv Forum: Michael Barera, CC BY-SA 4.0 · Milwaukee Art Museum: Michael Hicks (Mulad), CC BY 2.0 · UW–Milwaukee Panther Arena: Shadowlink1014, Public domain · Nature & Culture Museum of Wisconsin: The original uploader was Sulfur at English Wikipedia., CC BY-SA 3.0 · Harley-Davidson Museum: Dori, CC BY-SA 3.0 us · Mitchell Park Horticultural Conservatory: Sulfur (Talk / contribs), CC BY-SA 3.0

Getting set up

Moving to Whitefish Bay: who provides what

Who provides power, water and the rest in Whitefish Bay, and how to reach them.

The full setup list →
PowerWe Energies20.5¢/kWh · EIA 2025HIFLD · EIA
WaterWhitefish Bay WaterworksNo health-based violations in 5 years · EPAEPA
Internet4 providers100% of addresses get 100/20 MbpsFCC
Trash & dumpNot on file yetWe don’t have Whitefish Bay’s trash rules yet
SchoolsWhitefish Bay School DistrictWhich school depends on your addressNCES
Register to voteOnlineIn Wisconsin you can register online until 20 days before Election Day, in person up to and including Election Day, or by mail (postmarked 20 days before).vote.gov
Who runs elections hereVillage of Whitefish Bay ClerkThe town itself; contacts on the Handbook page.FVAP, May 2026
ZIP codes53217, 5321153217 83% · 53211 17%Census 2020

EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.

The data

Ordered by what stands out in Whitefish Bay.

Whitefish Bay is the healthiest town in Wisconsin and has schools in the top 5% of Wisconsin, but it has homes that cost more against local pay than most of Wisconsin.

HousingCost of living grade C−

Whitefish Bay’s grade for cost of living is a C−

At 8.4 years of the Milwaukee metro’s $78K median household income, the typical home (about $654K) costs more against local pay than in 98% of Wisconsin towns; that ratio is one input to that grade. Its typical home is the priciest on its borders; Shorewood is next at $556K.

The typical home value in Whitefish Bay is about $654,000, up 5.9% in a year, 94% above the Wisconsin typical home. The town’s rent at the middle of the market comes in at $1,335 a month. The share of households in Whitefish Bay who are owner-occupiers: 83%.

$654KZillow home value
Whitefish BayWisconsin townsU.S. towns
Households that own their home83%74%73%
Median rent$1,335 a month$1,076 a month$1,185 a month

Typical home value

Whitefish Bay$654K
Wisconsin$337K
Market temperature
Seller’s marketA strong seller's marketBuyer’sSeller’s
34
days on market
104.9%
sale-to-list price
+5.9%
value change, 1 year
27
homes sold in May

Census ACS, 2020–24 · Zillow Home Value Index · Redfin Data Center

SchoolsA+

Whitefish Bay’s schools rank ahead of 96% of Wisconsin districts

Its A+ ranks #4 of the 362 Wisconsin towns we grade for schools. Its A+ for schools comes with a C− for cost of living: the typical home is worth about $654K.

The largest public high school is Whitefish Bay High, with 945 students. The public schools here belong to the Whitefish Bay School District. Below: Three of its 7 schools, each with why it was picked.

96%of WI districts it outscoresA+School Grade
SchoolLevelStudentsLetter
Richards ElementaryLargest public elementary schoolGrades PK–5Grades PK–5680A+
Whitefish Bay HighLargest public high schoolGrades 9–12Grades 9–12945A
Whitefish Bay MiddleTop results in townGrades 6–8Grades 6–8612A+

NCES · EDFacts · graded within WI on state tests and graduation

HealthA+

Compared with most of Wisconsin and the rest of the country, fewer of Whitefish Bay’s adults get no exercise outside work

It is the healthiest of the 357 Wisconsin towns we grade on the CDC estimates behind the Health Grade. Its widest gap with Wisconsin is tooth loss: 3.3% of those 65+ have lost all their teeth, against 9.9% statewide.

Only one of the 357 Wisconsin towns we compare has a lower share of adults who say their health is fair or poor than Whitefish Bay. 7% of adults smoke cigarettes in the town. No town among the 357 in Wisconsin we compare has a lower share of adults 18 to 64 who have no health insurance than Whitefish Bay.

98%healthier than U.S. townsA+Health Grade
Whitefish BayWisconsin townsU.S. towns
Get no exercise (CDC PLACES)14%26%25%
Frequent physical distress (CDC PLACES)8.8%13%14%
Smoke cigarettes (CDC PLACES)7%14%14%
Frequent mental distress (CDC PLACES)12%15%17%
32 measures vs. Wisconsin
26 better6 too close to call0 worse
What stands outWhitefish BayWI
Fewer older adults who have lost all their teeth3.3%9.9%
Fewer adults facing food insecurity5.1%12.1%
Ascension Columbia St. Marys Hospital Milwaukee
3.8 mi away · emergency room
None
primary care, dental or mental-health shortage
99th
percentile among WI towns

CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA

SafetyA−

Crime per resident in Whitefish Bay is lower than in 78% of U.S. towns

Violent crime is rare: 2 reported in 2025, 0.1 per 1,000 residents.

Whitefish Bay’s violent crime rate stands at 0.1 per 1,000 residents. Its property offense rate comes in at 7.3 per 1,000 residents.

78%of U.S. towns report more crimeA−Safety Grade
Whitefish BayWisconsin townsU.S. towns
Violent crimes per 1,000 (2025)0.1 per 1,000 residents1.11.6
Property crimes per 1,000 (2025)7.3 per 1,000 residents6.39.9

Violent crime per 1,000 residents

Whitefish Bay0.1
Wisconsin2.4
U.S.3.3

Property crime per 1,000 residents

Whitefish Bay7.3
Wisconsin10.3
U.S.15.5
78th
percentile among U.S. towns we grade
74th
percentile among WI towns
2
violent crimes reported in 2025
105
property crimes reported in 2025

FBI crime data, 2025 · crimes reported to police

Work & commuteJobs & income grade A+

The median household income in Whitefish Bay is higher than in the typical Wisconsin or U.S. town

26.7% of workers work from home, against 13.1% across Wisconsin.

The top destinations are Milwaukee (39%), Wauwatosa (7%) and Glendale (5%). 3.7% of Whitefish Bay residents live below the poverty line. Only 7 of the 362 Wisconsin towns we compare have a higher share of workers working from home than Whitefish Bay. In Whitefish Bay, the average trip to work is 21 minutes.

7%work in town
Whitefish BayWisconsin townsU.S. towns
Median household income$157,000$87,000$80,000
Work from home27%12%11%
Below the poverty line3.7%6.4%9.6%
Average trip to work21 minutes22 minutes25 minutes

Where working residents work

In Whitefish Bay7%
Milwaukee39%
Wauwatosa7%
Glendale5%
Brookfield3%
7 mi
median commute distance
2,307
jobs based in Whitefish Bay
A commuter town
jobs vs. working residents
A
Walkability grade: more walkable than 94% of U.S. towns

Census LEHD 2023 · ACS

Climate

In Whitefish Bay, expect four seasons and pleasant summers

The Mt Mary College weather station, 7 miles away, records that 40 inches of snow fall in a normal winter: more than most of the country, but less than 80% of Wisconsin places with climate records.

In Whitefish Bay, the July high is 80°F.

40″snow a winter

Typical low → high °F

Winter19–33°
Spring37–53°
Summer61–78°
Fall43–59°
Oct 18
typical first frost
Apr 26
typical last frost
+1.3°
vs. the 20th-century average

NOAA U.S. Climate Normals, 1991–2020

OutdoorsB

Protected land: 3.8% of Whitefish Bay

Walkers can cover 0.9 miles of trail in 10 parks and preserves. The concentration of trails for Whitefish Bay comes to 0.4 miles per square mile.

3.8%conserved
Whitefish BayWisconsin townsU.S. towns
Miles of trail per square mile0.4 miles per square mile0.40.4
Conserved land3.8%3.8%4.3%
3.8%
conserved · 51 of 1,344 acres
0.9 mi
of trails · 0.4 per sq mi
Biggest places to walkTrailsAcres
1. Klode Park0.4 mi11
2. Cahill Park0.1 mi9
3. Big Bay Park0.1 mi8

Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US

Natural hazardsHazard risk grade C+

Whitefish Bay faces a moderate natural-hazard risk, led by cold waves

Households in Whitefish Bay have drawn federal disaster aid in 8 declared disasters, most recently in 2026. Expected storm and flood damage is higher than in 52% of U.S. communities. The town has had 6 paid flood insurance claims since 2010. FEMA puts 45% of the town’s expected hazard losses down to cold waves, and 41% to inland flooding.

52risk score of 100
FEMA risk score
52Moderate riskLowerHigher
Cold wavesInland floodingTornadoes
6
paid flood claims since 2010
8
federal disasters paid out here

FEMA disaster declarations and aid · FEMA flood insurance claims · FEMA National Risk Index · OpenFEMA

Keep exploring

Everything we know about Whitefish Bay

19pages on Whitefish Bay
After high school

Colleges nearby

14 within 15 miles of the center of Whitefish Bay

A commuter town

93% of working residents leave Whitefish Bay for work

Where Whitefish Bay’s working residents go each day. Line width shows the share.

39% → Milwaukee Milwaukee 39% 7% → Wauwatosa Wauwatosa 7% 5% → Glendale Glendale 5% 3% → Brookfield Brookfield 3% 3% → Mequon Mequon 3% 2% → Menomonee Falls Menomonee Falls 2% Whitefish Bay · 7% stay
2,307jobs based in Whitefish Bay
7%of working residents work in town
7 mimedian commute distance

Census LEHD 2023

Landmarks

12 places in Whitefish Bay on the National Register of Historic Places.

All landmarks →

About Whitefish Bay

Village in Milwaukee County, Wisconsin

Whitefish Bay is a village in Milwaukee County, Wisconsin, United States. The population was 14,954 at the 2020 census. A suburb north of Milwaukee along the shore of Lake Michigan, it is part of the Milwaukee metropolitan area.

From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)

Area
2.1 sq mi
Elevation
650 ft

Whitefish Bay’s neighbors

4 towns share a border with Whitefish Bay.

Explore the map →
How the neighbors grade
TownWI rankOverallCostSafetySchoolsHealth
Whitefish Bay#9A+C−A−A+A+
Glendale#313CDDB−A−
Shorewood#106A−DBAA+
Milwaukee#357D−C+D−D−D
Fox Point#7A+DA−A+A+

Compare Whitefish Bay with a neighbor →

Questions about Whitefish Bay

Short answers, built from the data on this page.

Is Whitefish Bay, WI a good place to live?

Yes, by almost any measure. Whitefish Bay grades A+ overall, better than 98% of U.S. towns and #9 of 357 in Wisconsin. It grades A+ for health, A− for safety and A+ for schools. Cost of living is its weak spot, with a C−.

Is Whitefish Bay, WI expensive?

Yes. Cost of living, which also weighs rents, property taxes and how many households pay 30% or more of their income for housing, grades C−.