Photo: Richard Humphrey · CC BY-SA 2.0Pott Row has 0.3 jobs for every resident in work, so most leave town for work
Under 3 miles is the trip to work for 15% of commuters. Each working day 218 residents head out to work and 11 people travel in. There is no Jobs & income Grade for Pott Row.
The short version on work in Pott Row
Longer journeys to work
Against 45% across England’s towns. 3% of commuters walk to work (11% across England’s towns). Getting to work ↓
Fewer benefit claims than most towns
The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Claims across the King's Lynn and West Norfolk council area have run below the national rate every month since 2015. Benefits over time ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
6% of people travelling to work from Pott Row walk, cycle or take the bus or train
Median journey 8.1 km; typical UK town 8.4 km.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
Jobless claims in the King's Lynn and West Norfolk council area have run below England and Wales every month since 2015
King's Lynn and West Norfolk’s rate was about 1.7% in 2019, peaked at 5.3% in May 2020 and has averaged 3% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of King's Lynn and West Norfolk, which Nomis publishes monthly; the figures above the line are for Pott Row’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
More workers leave Pott Row each day than arrive
390 residents were in work at the 2021 Census; 183 people worked in Pott Row.
For every person who comes in to work, about 20 residents travel out.
The middle of each bar is the same people: residents who work in the village or from home.
Most of Pott Row’s commuters who leave work in King's Lynn and the places around
100% of residents who travel to a workplace work outside Pott Row; King's Lynn takes the most (92).
The ten places that send the most workers into Pott Row, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
130 jobs, one in three in finance and insurance
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (183). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Pott Row (employees and working owners, ONS Business Register and Employment Survey 2024).
Mean household income: £49,635 a year
Higher than 40% of UK towns of 2,500+; the typical town is £52,385. The whole council area of King's Lynn and West Norfolk averages £47,345.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
29% of adults in Pott Row are retired
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
The places around Pott Row, side by side
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Pott Row | 803 | 130 | — | 1.5% | — |
| Gayton | 1,522 | 256 | 5% | 2.5% | C− |
| King's Lynn | 47,604 | 27,300 | 54% | 4.1% | C− |
| Dersingham | 4,753 | 775 | 12% | 1.9% | C |
| West Winch | 2,828 | 1,201 | 6% | 1.6% | B |
| Narborough | 1,362 | 140 | 3% | 3.4% | D |
| Snettisham | 2,709 | 528 | 7% | 2.9% | D |
| Clenchwarton | 2,020 | 231 | 3% | 2.1% | C |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Pott Row here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is King's Lynn and West Norfolk as a whole; the claimant rate elsewhere on this page is Pott Row’s built-up area, from small areas.
Questions about work in Pott Row
How many people commute into Pott Row?
11 people who lived elsewhere worked in Pott Row at the 2021 Census, 6% of its 183 workers. The most came from Grimston (2), West Raynham (2) and Long Stratton (1). 218 residents travelled out the other way.
How many jobs are there in Pott Row?
About 130 jobs (employees and working owners) were based in Pott Row in 2024, on ONS’s Business Register and Employment Survey: 0.3 for every resident in work, against 0.7 in the typical UK town.
How do people in Pott Row get to work?
93% of commuters go by car or van, 3% walk, 1% cycle and 2% take the bus or train; 15% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Pott Row?
Mean household income before tax was £49,635 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.