Photo: Jonathan Hutchins · CC BY-SA 2.0Alsager has fewer jobs than residents in work: 0.5 for each
Alsager grades B for jobs and income against UK towns, #26 of 46 in Cheshire. The working day takes 3,321 residents elsewhere; 1,398 people arrive. 2% of people of working age are on jobless benefits, where the typical UK town’s rate is 2.7%.
What sets Alsager apart on jobs and income
Longer journeys to work
Against 45% across England’s towns. 6% of commuters walk to work (11% across England’s towns). Getting to work ↓
Fewer benefit claims than most towns
The typical UK town: 2.7%; England and Wales: 4% so far in 2026. Claims across the Cheshire East council area have run below the national rate every month since 2015. Benefits over time ↓
Written from the data on this page: ONS Census 2021 and BRES, DWP claimant counts via Nomis, and ONS household income.
Jobs & income in Alsager: graded B
Taken together, its four measures make it better than 63% of UK towns: #26 of 46 in Cheshire.
Its strongest measure is the claimant rate; its weakest, household income.
How the grade works
Each input is ranked against every UK town of 1,000 or more (higher income and job access are better; fewer claimants and less employment deprivation are better), the four ranks are averaged, and the average is ranked again. A town needs three of the four.
One way or another, 9% of Alsager’s commuters skip the car
Median journey 11 km; typical UK town 8.4 km.
18% of journeys to work are under 5 km (3 miles), against 45% across England’s towns, and 10% are 30 km or more. Alsager grades C− for walkability: the share of commuters who walk, cycle or take public transport, against UK towns.
ONS Census 2021, TS061 (method of travel) and TS058 (distance, straight line from home to workplace), output areas summed. Census day fell in the third lockdown, so fewer people travelled than usual.
How residents who travel to work get there, and how far they go (Census 2021, not counting those working mainly at home).
Jobless claims in the Cheshire East council area have run below England and Wales every month since 2015
Cheshire East’s rate was about 1.8% in 2019, peaked at 4.6% in May 2020 and has averaged 2.3% in 2026, against 4% across England and Wales. Claims everywhere stay higher than before the pandemic, partly because Universal Credit counts more people on low pay as looking for work.
The chart is the whole council area of Cheshire East, which Nomis publishes monthly; the figures above the line are for Alsager’s built-up area. Claimant count: people claiming Jobseeker’s Allowance, or Universal Credit while required to look for work. Employment deprivation counts people out of work on Jobseeker’s Allowance, Employment and Support Allowance, Incapacity Benefit, Severe Disablement Allowance, Carer’s Allowance or the Universal Credit equivalents (English Indices of Deprivation 2025). The “most deprived tenth” compares areas within England only.
Claimant rate since 2015: people claiming Jobseeker’s Allowance or Universal Credit while looking for work, as a share of residents aged 16 to 64 (DWP, via Nomis).
More workers leave Alsager each day than arrive
6,943 residents were in work at the 2021 Census; 5,005 people worked in Alsager.
For every person who comes in to work, about 2 residents travel out. 13% of residents who travel to a workplace stay in the town; in the typical UK town of 2,500+ it’s 14%.
The middle of each bar is the same people: residents who work in the town or from home.
Alsager’s commuters work from Stoke-on-Trent to Crewe
- Stoke-on-Trent224
- Kidsgrove141
- Newcastle-under-Lyme126
- Countryside122
- Crewe97
- Congleton84
- Sandbach58
- Harriseahead, Mow Cop and Newchapel37
- Nantwich34
- Elworth33
- Stoke-on-Trent729
- Crewe606
- Countryside362
- Newcastle-under-Lyme320
- Congleton160
- Macclesfield113
- Sandbach86
- Kidsgrove67
- Nantwich56
- Manchester41
87% of residents who travel to a workplace work outside Alsager; Stoke-on-Trent takes the most (729). Coming the other way, Stoke-on-Trent sends the most (224).
The ten places that send the most workers into Alsager, and the ten where its residents most often work (Census 2021, by home and workplace). Line width is the number of people.
3,610 jobs, one in seven in health and social care
BRES counts jobs, not people (a part-time job and a second job count once each), so it runs above the Census count of people working here (5,005). Small areas are shared out to the town by where their Census 2021 workers were based; kinds of work are BRES industry divisions (SIC 2007), rounded. England’s towns: all jobs in its built-up areas.
Jobs at workplaces in Alsager (employees and working owners, ONS Business Register and Employment Survey 2024).
The average household in Alsager has £53,492 a year
Higher than 53% of UK towns of 2,500+; the typical town is £52,385. The whole council area of Cheshire East averages £52,942.
The town figure is ONS’s neighbourhood (MSOA) estimates shared out by where the town’s residents live.
Total household income before tax, mean, year to March 2023 (ONS small-area estimates).
33% of Alsager’s adults have retired
ONS Census 2021, tables TS066 (economic activity) and TS063 (occupation), output areas summed to the built-up area. England’s towns: everyone living in its built-up areas.
Everyone 16 and over, by what they were doing the week before the 2021 Census, and the jobs of those in work.
Out of 352 UK towns of 11,000 to 21,000, Alsager comes 110th on jobs and income
| # | Town | People | Jobs per worker | Work in own town | Claimants | Income | Grade |
|---|---|---|---|---|---|---|---|
| 1 | Hale Greater Manchester | 16,716 | 0.7 | 7% | 1.1% | £73K | A+ |
| 2 | Ashtead Surrey | 14,830 | 0.7 | 16% | 1.2% | £80K | A+ |
| 3 | Chorleywood Hertfordshire | 12,632 | 0.5 | 8% | 1.5% | £86K | A+ |
| … | |||||||
| 34 | Lymm Cheshire | 11,547 | 0.6 | 11% | 1.3% | £65K | A |
| … | |||||||
| 36 | Poynton Cheshire | 13,015 | 0.5 | 16% | 1.4% | £57K | A |
| … | |||||||
| 88 | Knutsford Cheshire | 13,254 | 1.6 | 23% | 2% | £59K | B+ |
| … | |||||||
| 108 | Wymondham Norfolk | 16,334 | 0.8 | 24% | 2.5% | £59K | B |
| 109 | Uckfield East Sussex | 15,037 | 0.8 | 27% | 2.4% | £60K | B |
| 110 | Alsager Cheshire | 15,504 | 0.5 | 13% | 2% | £53K | B |
| 111 | Stone Staffordshire | 17,282 | 0.9 | 23% | 2.1% | £56K | B |
| 112 | Belper Derbyshire | 19,076 | 0.5 | 19% | 2.1% | £51K | B |
| … | |||||||
| 352 | Holyhead Gwynedd | 11,753 | 0.7 | 40% | 5.8% | £40K | D− |
Jobs & income letters rank against every UK town of 1,000 or more; the order here is context only.
Ordered by Jobs & income Grade: the top three, the towns either side of Alsager, and others in Cheshire.
Work in the places around Alsager
| Town | People | Jobs | Work in own town | Claimants | Grade |
|---|---|---|---|---|---|
| Alsager | 15,504 | 3,610 | 13% | 2% | B |
| Rode Heath | 1,901 | 224 | 2% | 2% | B− |
| Scholar Green | 2,095 | 242 | 3% | 2% | B− |
| Talke and Talke Pits | 3,436 | 1,181 | 6% | 3.6% | C− |
| Kidsgrove | 15,598 | 2,531 | 12% | 3.2% | C |
| Audley | 1,984 | 192 | 3% | 3.4% | D |
| Bignall End | 3,184 | 235 | 3% | 1.7% | C+ |
| Winterley | 1,371 | 287 | 2% | 1.9% | A− |
Jobs based in each place, commuters who stay in their own town, and the claimant rate.
What this data can and can’t tell you
- The Census was taken in lockdown. Census day was 21 March 2021, during the third national lockdown: many people were furloughed or working from home, so fewer travelled to work, and journeys were shorter, than before the pandemic or since. The flows on this page show where people worked that spring.
- At home and no fixed place are one figure. In the workplace flows, ONS puts people who mainly worked at home and people with no fixed workplace (drivers, builders, care workers on rounds) at their home address, so the two can’t be told apart there.
- Towns are built-up areas. Alsager here is ONS’s built-up area: the town as built, not its council district. A workplace on an estate or farm outside every built-up area counts as “outside any built-up area”.
- Jobs are counted where they are. BRES counts jobs at each workplace (employees and working owners, rounded by ONS), so a town with a hospital, university or big employer can have more jobs than working residents. Small areas are shared out to towns by where their Census workers were based.
- The benefits chart is the council area. Nomis publishes the claimant count monthly for councils back to 2013, so the line is Cheshire East as a whole; the claimant rate elsewhere on this page is Alsager’s built-up area, from small areas.
Questions about work in Alsager
Where do people in Alsager work?
At the 2021 Census, 13% of Alsager’s residents who travelled to work worked in the town itself; the most common other places were Stoke-on-Trent (729), Crewe (606) and Newcastle-under-Lyme (320). 45% of working residents worked mainly at home or had no fixed workplace; the Census was taken in lockdown, so home working was unusually high.
How many people commute into Alsager?
1,398 people who lived elsewhere worked in Alsager at the 2021 Census, 28% of its 5,005 workers. The most came from Stoke-on-Trent (224), Kidsgrove (141) and Newcastle-under-Lyme (126). 3,321 residents travelled out the other way.
How many jobs are there in Alsager?
About 3,610 jobs (employees and working owners) were based in Alsager in 2024, on ONS’s Business Register and Employment Survey: 0.5 for every resident in work, against 0.7 in the typical UK town. The biggest kinds of work are education (about 500), shops (about 350) and restaurants, cafés and pubs (about 350).
Is Alsager a good place to find work?
Alsager earns a B for jobs and income, better than 63% of UK towns on household income, the claimant rate, employment deprivation and access to jobs together. Mean household income £53,492; 2% of 16 to 64s claim unemployment benefits.
How do people in Alsager get to work?
89% of commuters go by car or van, 6% walk, 1% cycle and 2% take the bus or train; 18% travel under 5 km. Census 2021, taken during lockdown.
What is the average household income in Alsager?
Mean household income before tax was £53,492 in the year to March 2023 (ONS), against £52,385 in the typical UK town.
Sources: ONS Census 2021 origin-destination data, place of work (ODWP01EW), output areas summed to the ONS 2022 built-up area · ONS Census 2021 tables TS058 (distance), TS061 (method of travel), TS063 (occupation) and TS066 (economic activity) · ONS Business Register and Employment Survey via Nomis (open access), by industry division · ONS small-area income estimates (financial year ending 2023); House of Commons Library MSOA names · DWP claimant count via Nomis (towns January to August 2026; councils, regions and England and Wales monthly since January 2015) · MHCLG English Indices of Deprivation 2025 · DfT Transport Connectivity Metric (employment) · TownRatings grades: our own summary of the data, ranked against UK towns only. All under the Open Government Licence v3.0.
Contains public sector information licensed under the Open Government Licence v3.0. Contains HM Land Registry data © Crown copyright and database right 2026. Contains OS data © Crown copyright and database right 2026 (ONS boundaries). Northern Ireland: Source: NISRA; contains Land & Property Services data and Ordnance Survey of Northern Ireland information, © Crown copyright, licensed under the Open Government Licence v3.0. Scotland: contains National Records of Scotland data, Registers of Scotland data and SEPA data, © Crown copyright / © SEPA 2025, licensed under the Open Government Licence v3.0.