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Moise Memorial Library

Santa Rosa’s library logs 11 visits per resident, against a typical 3 for libraries its size

Moise Memorial Library serves Santa Rosa’s 2,850 residents. Last year it lent 3,635 books, movies and e-books and logged 30K visits.

208 5th St., Santa Rosa 88435 · about 45 hours a week
BCivic lifeAhead of 62% of U.S. towns · #12 of 46 in New Mexico. Library visits, nonprofits and volunteering.
Borrowed a year
3,635
1.3 per resident
Visits a year
30K
10.5 per resident · Above typical (3)
Programs & events
45
about 1 a week · 761 attended
Cardholders
96%
2,740 cards
Open
45 hrs
a week
In brief

Santa Rosa’s library, in brief

More of a place to be than a place to borrow

Visits per resident beat 94% of similar-size libraries, while borrowing beats only 14%. The building also logs about 12 Wi-Fi sessions a day. A year at the library ↓

Nearly everyone in Santa Rosa has a card

2,740 cards for 2,850 people, or 96%. At the typical library serving 2,500 to 10,000 people, it’s 42%. How it compares ↓

A big collection for the borrowing it gets

Moise Memorial Library holds 26,000 books and other items, but the average item went out less than once last year. What people borrow ↓

This summary is written from the numbers on this page. Numbers are the library’s own report to the Public Libraries Survey, fiscal year 2024.

Civic life grade

What’s behind Santa Rosa’s civic life grade

On library visits, community nonprofits and volunteering, Santa Rosa is ahead of 62% of U.S. towns, #12 of 46 in New Mexico. Library visits hold the grade up; the share of younger adults in volunteering groups pulls it down.

B
Civic lifeA character grade: shown, never part of Santa Rosa’s overall grade.
All U.S. towns we grade (17,556)Ahead of 62%
FewerMore
New Mexico towns we grade (46)Ahead of 76%
U.S. towns with similar incomes, $37K–$61K (4,524)Ahead of 61%

Civic life counts registered nonprofits, library visits and online volunteering groups, so it can miss civic life that runs through congregations, mutual aid or neighbors looking out for each other.

How sure. Graded on any two of the three inputs instead, the letter would range from C to A. Santa Rosa is small (2,802 residents), so a few dozen organizations or visits move its per-resident figures; the volunteering share is a 2022 estimate from Facebook users aged 25–44.

Library visits: IMLS Public Libraries Survey, FY2024. Nonprofits: IRS Exempt Organizations Business Master File, October 2026. Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. How TownRatings grades civic life →

Places to belong

13 community nonprofits are registered in Santa Rosa

5.3 per 1,000 residents, against a U.S. town median of 3.7. The largest group: youth, sports & recreation.

Community nonprofits, by kind

Arts & culture10.41 per 1,000 · U.S. towns 0.24
Youth, sports & recreation52.03 per 1,000 · U.S. towns 0.52
Civic groups, clubs & veterans20.81 per 1,000 · U.S. towns 0.74
Human services20.81 per 1,000 · U.S. towns 0.59
Education00.00 per 1,000 · U.S. towns 0.43
Health31.22 per 1,000 · U.S. towns 0.16
Environment & animals00.00 per 1,000 · U.S. towns 0.17

Counted from the IRS list of tax-exempt organizations by mailing address (fractions where a ZIP code spans towns). Congregations are counted apart (2 here), since whether a church registers depends on its denomination, not the town.

Volunteering

3.6%

3.6% of Santa Rosa’s Facebook users aged 25–44 belong to a volunteering or activism group, against 5.2% in the typical New Mexico town and 7.5% nationally.

Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. ZIP-code figures, weighted by where Santa Rosa’s residents live; 2022.

★ What stands out · A year at the library

Every hour the doors are open, about 2 items go out

Fiscal year 2024. The library’s own count.

30K
visits
10.5 per resident
3,635
loans, print + digital
1.3 per resident
45
programs & events
761 attended
2,740
library cards
96% of people served
Every open hour2items borrowed
Every week15people at a program
Every day12Wi-Fi sessions
5 staff (full-time equivalent)15 public computers26K books & media on the shelves
How it compares

Ahead of most similar-size libraries on 3 of 8 measures

Per resident, against libraries serving 2,500 to 10,000 people across the U.S.

Visits per resident 10.5 visits · typical 3Top 10%
Borrowing per resident 1.3 print items · typical 3.8Lower than 86%
Digital borrowing 0 e-items · typical 1Bottom 10%
Kids’ borrowing 0.4 kids’ items · typical 1.6Lower than 85%
Program attendance 0.3 attendees · typical 0.5Lower than 71%
Programs offered 15.8 per 1,000 residents · typical 34Lower than 76%
Cardholders 96% of residents · typical 42%Top 10%
Spending $80 per resident · typical $43Higher than 83%
Fewer per residentMore per resident
Size group

Moise Memorial Library serves 2,850 people, so it’s measured against U.S. libraries serving 2,500 to 10,000.

What people borrow

Mostly books and media off the shelf

3,635 loans last year: print, kids’ and digital.

3,635loans
Books & media (adults) 65%Kids’ books & media 35%E-books, audio & streaming 0%
How hard the shelves work
0.1×

Each of the 26K books and other items on the shelves went out about 0.1 time last year, on average.

Kids & programs

45 programs a year

Story times, clubs, classes and events, by who they’re for.

Schools in Santa Rosa →

Programs last year by age group

Ages 0–50
Ages 6–1145
Teens0
Adults0
All ages0
Kids’ books
2

children’s books and media borrowed per child under 18 in Santa Rosa last year.

761
people at programs
45
programs
The building

Find it

Moise Memorial Library, 208 5th St., Santa Rosa.

45
hours open a week
5,228
square feet
26K
books & media
With a card

No late fees.

New in Santa Rosa? The Handbook →

Hours are the survey’s yearly average. Check the library’s own site for today’s hours.

What your card is worth

What a library card is worth

Set what you’d borrow in a month. It starts at what the average Santa Rosa cardholder borrows.

In a month I’d use…
Books$17 each
1
Kids’ books$12 each
0
E-books & audio$15 each
0
Movies & music$4 each
0
Programs & classes$10 a program
0
Computer & Wi-Fi$3 a session
0
Your card saves you about
$204
a year at retail prices · $17 a month

Who pays for it
$80 per resident a year

Typical for a library this size: $43. Operating budget $229K.

Local taxes 82%State 15%Federal 1%Gifts & other 3%

Last year the library lent and hosted about $76K worth of books, e-books, programs and Wi-Fi on a $229K budget.

Fine-free. No late fees on books returned late.

Retail prices are typical, rounded down: a new book $17, a kids’ book $12, an e-book or e-audiobook $15, a movie rental $4, a class or program $10, a computer or Wi-Fi session $3. The average cardholder’s month = the library’s yearly loans, attendance and Wi-Fi sessions ÷ its 2,740 cardholders ÷ 12.

How to read these numbers

What this data can and can’t tell you

From the Public Libraries Survey, fiscal year 2024.

  • Visits are a typical-week estimate. Moise Memorial Library counted one typical week and multiplied by 52, as the survey allows.

Hours are the survey’s yearly average; libraries are compared with others serving about as many people. How TownRatings uses library figures →

Questions about the library and civic life in Santa Rosa

Does Santa Rosa have a public library?

Yes. Moise Memorial Library, 208 5th St., serves Santa Rosa’s 2,850 residents (the survey’s count) and is open about 45 hours a week, averaged over the year.

Is Moise Memorial Library fine-free?

Yes, no late fees (the library’s 2024 survey report).

How busy is Santa Rosa’s library?

It logged 10.5 visits and lent 1.3 items per resident in 2024, against a typical 3 visits for libraries serving 2,500 to 10,000 people.

What is Santa Rosa’s civic life grade?

B Santa Rosa is ahead of 62% of U.S. towns on civic life, #12 of 46 in New Mexico. The grade combines library visits per resident, community nonprofits per 1,000 residents and the share of adults 25–44 in volunteering groups. It’s a character grade, so it isn’t part of the overall grade. How it works.

Book talk

Reading, story times and the library in Santa Rosa.

Town Square →
Start a conversation

Libraries: Institute of Museum and Library Services, Public Libraries Survey, fiscal year 2024. Each library reports its own numbers. Distances are straight-line from the town center. “What your card is worth” uses typical retail prices and is an estimate, not an official figure.