The site was a water stop along the Dawson Railway, built in 1902 from Tucumcari to Dawson. The name in Spanish translates as "swarm of flies", reputedly from the flies that were drawn to carcasses of bison hunted by local native tribes. The village was founded in 1908 by Benjamin Brown, and a post office was established here in that year.
The community developed as a farming and stock-raising and shipping point, with a dry ice plant, using carbon dioxide from local wells drilled into the Bravo Dome carbon dioxide gas field, which lies beneath Harding and Union counties. The railroad, absorbed into the Southern Pacific, was removed in 1950 and the population dwindled after the dry ice plant was destroyed.
Founding dates: Wikidata, Wikipedia, the U.S. post office records of Blevins & Helbock (CC0) and the Census. Homes by year built: Census ACS 2020–24. National Register of Historic Places: National Park Service (list of May 22, 2026). Old photos, postcards and papers: Wikimedia Commons, the Library of Congress and other public archives, credited on each item’s page. Maps: U.S. Geological Survey historical topographic maps (via Esri) and Sanborn fire-insurance maps (Library of Congress). History text and census tables: Wikipedia (CC BY-SA 4.0). Places that used to be: USGS Geographic Names Information System (2021). How TownRatings grades history →
From Wikimedia Commons (2), the National Register of Historic Places (1), Wikipedia, U.S. Geological Survey historical maps, U.S. Census counts (via Wikipedia), the US Post Offices dataset (Blevins & Helbock) and the USGS Geographic Names Information System. Archive images are copied here with their credits and licenses, shown on each photo’s page. Refreshed monthly.