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Mcmillan Memorial Library

Wisconsin Rapids’ library logs 3.9 visits per resident, against a typical 2.6 for libraries its size

Mcmillan Memorial Library serves Wisconsin Rapids’s 36,036 residents. Last year it lent 290K books, movies and e-books and logged 139K visits.

490 E. Grand Ave., Wisconsin Rapids 54494 · about 61 hours a week
BCivic lifeAhead of 64% of U.S. towns · #172 of 358 in Wisconsin State. Nonprofits and volunteering.
Borrowed a year
290K
8 per resident
Visits a year
139K
3.9 per resident · Above typical (2.6)
Programs & events
574
about 11 a week · 14K attended
Cardholders
40%
14,406 cards
Open
61 hrs
a week
In brief

Wisconsin Rapids’s library, in brief

A place to get online

Mcmillan Memorial Library logs about 841 Wi-Fi sessions a day and has 31 public computers. That’s 8.5 sessions per resident a year. A year at the library ↓

Programs lean toward adults

61% of the 574 programs last year were for adults: classes, talks, clubs and events. 141 were for children. Kids & programs ↓

This summary is written from the numbers on this page. Numbers are the library’s own report to the Public Libraries Survey, fiscal year 2024.

Civic life grade

What’s behind Wisconsin Rapids’ civic life grade

On community nonprofits and volunteering, Wisconsin Rapids is ahead of 64% of U.S. towns, #172 of 358 in Wisconsin State. Wisconsin Rapids is graded on two of the three inputs. Wisconsin Rapids’ count of community nonprofits holds the grade up; the share of younger adults in volunteering groups pulls it down.

B
Civic lifeA character grade: shown, never part of Wisconsin Rapids’ overall grade.
All U.S. towns we grade (17,556)Ahead of 64%
FewerMore
Wisconsin State towns we grade (358)Ahead of 52%
U.S. towns with similar incomes, $41K–$69K (6,431)Ahead of 60%

Civic life counts registered nonprofits, library visits and online volunteering groups, so it can miss civic life that runs through congregations, mutual aid or neighbors looking out for each other.

How sure. Graded on two inputs, so a change in either one moves the letter more than it would with three. The volunteering share is a 2022 estimate from Facebook users aged 25–44.

Library visits: IMLS Public Libraries Survey, FY2024. Nonprofits: IRS Exempt Organizations Business Master File, October 2026. Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. How TownRatings grades civic life →

Places to belong

93 community nonprofits are registered in Wisconsin Rapids

5.0 per 1,000 residents, against a U.S. town median of 3.7. The largest group: civic groups, clubs & veterans.

Community nonprofits, by kind

Arts & culture70.39 per 1,000 · U.S. towns 0.24
Youth, sports & recreation160.84 per 1,000 · U.S. towns 0.52
Civic groups, clubs & veterans221.15 per 1,000 · U.S. towns 0.74
Human services130.67 per 1,000 · U.S. towns 0.59
Education100.51 per 1,000 · U.S. towns 0.43
Health30.15 per 1,000 · U.S. towns 0.16
Environment & animals40.21 per 1,000 · U.S. towns 0.17
Other201.05 per 1,000 · U.S. towns 0.47

Counted from the IRS list of tax-exempt organizations by mailing address (fractions where a ZIP code spans towns). Congregations are counted apart (16 here), since whether a church registers depends on its denomination, not the town. 2 more name a national or statewide reach and are left out.

Volunteering

7.4%

7.4% of Wisconsin Rapids’ Facebook users aged 25–44 belong to a volunteering or activism group, against 8.6% in the typical Wisconsin State town and 7.5% nationally.

Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. ZIP-code figures, weighted by where Wisconsin Rapids’ residents live; 2022.

How it compares

Ahead of most similar-size libraries on all 8 measures

Per resident, against libraries serving 25,000 to 100,000 people across the U.S.

Visits per resident 3.9 visits · typical 2.6Higher than 74%
Borrowing per resident 6.4 print items · typical 3.7Higher than 74%
Digital borrowing 1.6 e-items · typical 1.2Higher than 63%
Kids’ borrowing 2.1 kids’ items · typical 1.7Higher than 58%
Program attendance 0.4 attendees · typical 0.3Higher than 62%
Programs offered 15.9 per 1,000 residents · typical 14Higher than 56%
Cardholders 40% of residents · typical 39%Higher than 51%
Spending $53 per resident · typical $40Higher than 66%
Fewer per residentMore per resident
Size group

Mcmillan Memorial Library serves 36,036 people, so it’s measured against U.S. libraries serving 25,000 to 100,000.

A year at the library

Every hour the doors are open, about 91 items go out

Fiscal year 2024. The library’s own count.

139K
visits
3.9 per resident
290K
loans, print + digital
8 per resident
574
programs & events
14K attended
14K
library cards
40% of people served
Every open hour91items borrowed
Every week278people at a program
Every day841Wi-Fi sessions
19 staff (full-time equivalent)31 public computers83K books & media on the shelves
What people borrow

Mostly books and media off the shelf

290K loans last year: print, kids’ and digital.

290Kloans
Books & media (adults) 54%Kids’ books & media 26%E-books, audio & streaming 20%
How hard the shelves work
2.8×

Each of the 83K books and other items on the shelves went out about 2.8 times last year, on average.

From your couch

58,382 e-books, e-audiobooks and streams last year. Borrow from home with your card, plus research databases: courses, journals, genealogy and more.

Kids & programs

About 3 kids’ programs a week

Story times, clubs, classes and events, by who they’re for.

Schools in Wisconsin Rapids →

Programs last year by age group

Ages 0–586
Ages 6–1155
Teens66
Adults349
All ages18
Little ones
1.7

story times and programs a week for ages 0–5, on average.

Kids’ books
17

children’s books and media borrowed per child under 18 in Wisconsin Rapids last year.

14K
people at programs
574
programs
The building

Find it

Mcmillan Memorial Library, 490 E. Grand Ave., Wisconsin Rapids.

61
hours open a week
45,787
square feet
83K
books & media
With a card

No late fees. E-books and audiobooks from home. Research databases: courses, journals, genealogy.

New in Wisconsin Rapids? The Handbook →

Hours are the survey’s yearly average. Check the library’s own site for today’s hours.

What your card is worth

For every $1 it spends, the library lends about $2.86 worth

Set what you’d borrow in a month. It starts at what the average Wisconsin Rapids cardholder borrows.

In a month I’d use…
Books$17 each
1
Kids’ books$12 each
0
E-books & audio$15 each
0
Movies & music$4 each
0
Programs & classes$10 a program
0
Computer & Wi-Fi$3 a session
2
Your card saves you about
$276
a year at retail prices · $23 a month

Who pays for it
$53 per resident a year

Typical for a library this size: $40. Operating budget $1.9M.

Local taxes 90%State 0%Federal 0%Gifts & other 10%

Last year the library lent and hosted about $5.5M worth of books, e-books, programs and Wi-Fi on a $1.9M budget.

Fine-free. No late fees on books returned late.

Retail prices are typical, rounded down: a new book $17, a kids’ book $12, an e-book or e-audiobook $15, a movie rental $4, a class or program $10, a computer or Wi-Fi session $3. The average cardholder’s month = the library’s yearly loans, attendance and Wi-Fi sessions ÷ its 14,406 cardholders ÷ 12.

Next door

Libraries next door

Who has a library of their own, and how much each town borrows. Tap a town to see its library.

12+ loans per resident8–124–8Under 4No library / shared system
TownLibraryLoans per residentHoursCivic life
Wisconsin RapidsMcmillan Memorial Library fine-free8.061B
Grand RapidsNone of its own——C+
BironNone of its own——— under 1,000 residents
SenecaNone of its own——A
Port EdwardsNone of its own——B
RudolphNone of its own——A−
SigelNone of its own——A−

Loans = print + digital items borrowed in the library’s fiscal year, per person it serves. — = no library of its own, a county or regional system (its numbers cover many towns), or no report. Civic life: — = not graded (unincorporated places, whose nonprofits can’t be placed by mailing address, or towns with fewer than two of the three inputs).

How to read these numbers

What this data can and can’t tell you

From the Public Libraries Survey, fiscal year 2024.

  • The library’s own count. Libraries report their own visits, loans and programs. A library that didn’t respond keeps its address and hours here, with no numbers.

Hours are the survey’s yearly average; libraries are compared with others serving about as many people. How TownRatings uses library figures →

Questions about the library and civic life in Wisconsin Rapids

Does Wisconsin Rapids have a public library?

Yes. Mcmillan Memorial Library, 490 E. Grand Ave., serves Wisconsin Rapids’ 36,036 residents (the survey’s count) and is open about 61 hours a week, averaged over the year.

Is Mcmillan Memorial Library fine-free? Does it lend e-books?

Yes to both: no late fees, and e-books, audiobooks and research databases with a card (the library’s 2024 survey report).

How busy is Wisconsin Rapids’ library?

It logged 3.9 visits and lent 8.0 items per resident in 2024, against a typical 2.6 visits for libraries serving 25,000 to 100,000 people.

What is Wisconsin Rapids’ civic life grade?

B Wisconsin Rapids is ahead of 64% of U.S. towns on civic life, #172 of 358 in Wisconsin State. The grade combines library visits per resident, community nonprofits per 1,000 residents and the share of adults 25–44 in volunteering groups. It’s a character grade, so it isn’t part of the overall grade. How it works.

Book talk

Reading, story times and the library in Wisconsin Rapids.

Town Square →
Start a conversation

Libraries: Institute of Museum and Library Services, Public Libraries Survey, fiscal year 2024. Each library reports its own numbers. Distances are straight-line from the town center. “What your card is worth” uses typical retail prices and is an estimate, not an official figure.