Rockland Tower, 2008
Rockland’s story
153 years in pictures
The archive holds 3 old photos and papers going back to 1922.
- 1873Rockland is settled
RocklandWI
A town of 754, settled in 1873.
Population
754
2025 Census estimate · −1.4% since 2020
Typical home
$305K
+9.9% in a year
Household income
$79K
median
Median age
34.4
years
Jobs based here
237
A commuter town
Is Rockland a good place to live?
Rockland’s average trip to work is 33 minutes, above both Wisconsin’s towns (22 minutes) and U.S. towns (25 minutes). Rockland has fewer than 1,000 residents, too few for fair grades; the figures below are still real.
Small town
754 people, and everyone knows the way
In a town this size, neighbors are the best guide. Ask them anything.
Nearby towns
BurnsSpartaRockland
Getting set up
The full setup list →Moving to Rockland: who provides what
Who provides power, water and the rest in Rockland, and how to reach them.
PowerXcel Energy15.6¢/kWh · EIA 2025HIFLD · EIA
WaterRockland Waterworks1 health-based violation in 5 years · EPAEPA
Internet5 providers100% of addresses get 100/20 MbpsFCC
Trash & dumpNot on file yetWe don’t have Rockland’s trash rules yet
Register to voteOnlineIn Wisconsin you can register online until 20 days before Election Day, in person up to and including Election Day, or by mail (postmarked 20 days before).vote.govWho runs elections hereVillage of Rockland ClerkThe town itself; contacts on the Handbook page.FVAP, May 2026
ZIP code5465354653 100%Census 2020
EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Nov 18, 2024.
The data
Ordered by what stands out in Rockland.
Work & commute
About one in three of Rockland’s working residents commute to La Crosse
Most working residents leave Rockland for work: only 1% work in town. Jobs based in Rockland grew to 237 in 2023, 157 more than in 2013. The top destinations are La Crosse (32%), West Salem (10%) and Sparta (7%).
1%work in town
| Rockland | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Working residents who work in town | 1.4% | 8.3% | 8% |
| Below the poverty line | 8.4% | 6.4% | 9.6% |
| Median household income | $79,000 | $87,000 | $80,000 |
Where working residents work
In Rockland1%
La Crosse32%
West Salem10%
Sparta7%
Onalaska7%
17 mi
median commute distance
237
jobs based in Rockland
A commuter town
jobs vs. working residents
Census LEHD 2023 · ACS
Climate
Rockland has snowy winters and pleasant summers
Rockland has cold, snowy winters and pleasant summers. July afternoons reach 82°, January nights drop to 8° and about 54 inches of snow falls in a winter.
54″snow a winter
Typical low → high °F
Winter11–28°
Spring34–56°
Summer58–80°
Fall38–58°
Oct 1
typical first frost
May 9
typical last frost
+1.2°
vs. the 20th-century average
NOAA U.S. Climate Normals, 1991–2020
Health
Rockland stands out in Wisconsin and nationally, with more of its adults who have been diagnosed with depression
26% of Rockland adults have been diagnosed with depression, against 24% in Wisconsin’s towns and 23% across U.S. towns. 28% of adults have high blood pressure in Rockland. Rockland beats the Wisconsin average on 5 of 32 CDC measures and trails it on 1.
| Rockland | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Binge drink (CDC PLACES) | 22% | 20% | 16% |
| High blood pressure (CDC PLACES) | 28% | 33% | 35% |
| Depression (CDC PLACES) | 26% | 24% | 23% |
| Diabetes (CDC PLACES) | 9% | 11% | 12% |
32 measures vs. Wisconsin
5 better26 too close to call1 worse
| What stands out | Rockland | WI |
|---|---|---|
| Fewer adults who have had a stroke | 2.6% | 3.4% |
| Fewer adults with heart disease | 5.1% | 6.6% |
| Fewer adults treating high blood pressure | 73.7% | 77.8% |
Mayo Clinic Health Systm Franciscan Healthcare Sparta
6 mi away · emergency room
3 of 3
care shortages: primary care, dental, mental health
CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA
Natural hazards
Inland flooding leads a high hazard risk in Rockland
Expected storm and flood damage is higher than in 60% of U.S. communities.
60risk score of 100
FEMA risk score
Inland floodingCold wavesTornadoes
2
federal disasters paid out here
FEMA National Risk Index · OpenFEMA
Housing
The typical home in Rockland is valued at about $305K
The typical Rockland home is worth about $305,000, up 9.9% in a year, 10% below the Wisconsin typical home. 80% of Rockland households own their home.
$305KZillow home value
| Rockland | Wisconsin towns | U.S. towns | |
|---|---|---|---|
| Households that own their home | 80% | 74% | 73% |
| Median rent | $1,021 a month | $1,078 a month | $1,185 a month |
Typical home value
Rockland$305K
Wisconsin$337K
+9.9%
value change, 1 year
1
homes sold in May
Census ACS, 2020–24 · Zillow Home Value Index · Redfin Data Center
Outdoors
Rockland has set aside 1.5% of its land for conservation
0.0 miles of trail in 1 park or preserve.
1.5%conserved
1.5%
conserved · 7 of 424 acres
0.0 mi
of trails · 0 per sq mi
| Biggest places to walk | Trails | Acres |
|---|---|---|
| 1. Gaylord Park | — | 16 |
Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US
Keep exploring
Everything we know about Rockland
17pages on Rockland
The big questions
Out and about
The story
After high school
Colleges nearby
None within 15 miles of Rockland; the nearest are
University of Wisconsin-La CrosseUniversity or college · Public · La Crosse16.9 mi$10,070 in-state tuitionWestern Technical CollegeCommunity college · Public · La Crosse17.6 mi$4,820 in-state tuition
About 4 of every 100 Rockland residents are enrolled in college, against 6 across Wisconsin.
A commuter town
99% of working residents leave Rockland for work
Where Rockland’s working residents go each day. Line width shows the share.
237jobs based in Rockland
1%of working residents work in town
17 mimedian commute distance
Census LEHD 2023
About Rockland
Village in Wisconsin, United States
Rockland is a village in eastern La Crosse County, Wisconsin, United States, along the La Crosse River. It is part of the La Crosse, Wisconsin Metropolitan Statistical Area. The population was 765 at the 2020 census.
From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)
- Area
- 0.7 sq mi
- Elevation
- 755 ft
- ZIP code
- 54653
Questions about Rockland
Short answers, built from the data on this page.
Is Rockland, WI a good place to live?
Rockland has fewer than 1,000 residents, too few for fair grades; the figures below are still real.