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NMSU BransonLibraryPhoto: Terry Umbenhaur · CC BY-SA 3.0
Thomas Branigan Memorial Library

Las Cruces’ library runs 13 programs per 1,000 residents, against a typical 9 for libraries its size

Thomas Branigan Memorial Library serves Las Cruces’s 111,385 residents from 3 locations. Last year it lent 432K books, movies and e-books and logged 277K visits.

200 E Picacho Avenue, Las Cruces 88001 · about 60 hours a week
DCivic lifeAhead of 12% of U.S. towns · #34 of 46 in New Mexico. Library visits, nonprofits and volunteering.
Borrowed a year
432K
3.9 per resident
Visits a year
277K
2.5 per resident · Above typical (2.1)
Programs & events
1,469
about 28 a week · 23K attended
Cardholders
45%
50,309 cards
Open
60 hrs
a week
In brief

The short version on Las Cruces’s library

The library is a National Register landmark

Thomas Branigan Memorial Library has been on the National Register of Historic Places since 2004. Today’s library there has 44,500 square feet. The buildings ↓

Programs lean toward adults

61% of the 1,469 programs last year were for adults: classes, talks, clubs and events. 200 were for children. Kids & programs ↓

Three places to borrow in Las Cruces

Las Cruces’s library system runs three locations, and one card works at all of them. The buildings ↓

This summary is written from the numbers on this page. Numbers are the library’s own report to the Public Libraries Survey, fiscal year 2024.

Civic life grade

What’s behind Las Cruces’ civic life grade

On library visits, community nonprofits and volunteering, Las Cruces is ahead of 12% of U.S. towns, #34 of 46 in New Mexico. Among the 385 U.S. cities over 100,000 we grade, it ranks #273. All three inputs sit below most U.S. towns; library visits come closest to the middle.

D
Civic lifeA character grade: shown, never part of Las Cruces’ overall grade.
All U.S. towns we grade (17,556)Ahead of 12%
FewerMore
New Mexico towns we grade (46)Ahead of 27%
U.S. towns with similar incomes, $42K–$69K (6,481)Ahead of 13%

Most U.S. towns with similar household incomes ($42K–$69K) score higher, so income alone doesn’t account for it.

Civic life counts registered nonprofits, library visits and online volunteering groups, so it can miss civic life that runs through congregations, mutual aid or neighbors looking out for each other.

How sure. Graded on any two of the three inputs instead, the letter would range from D to C−. The volunteering share is a 2022 estimate from Facebook users aged 25–44.

Library visits: IMLS Public Libraries Survey, FY2024. Nonprofits: IRS Exempt Organizations Business Master File, October 2026. Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. How TownRatings grades civic life →

Places to belong

291 community nonprofits are registered in Las Cruces

2.6 per 1,000 residents, against a U.S. town median of 3.7. The largest group: human services.

Community nonprofits, by kind

Arts & culture290.26 per 1,000 · U.S. towns 0.24
Youth, sports & recreation410.36 per 1,000 · U.S. towns 0.52
Civic groups, clubs & veterans420.37 per 1,000 · U.S. towns 0.74
Human services520.45 per 1,000 · U.S. towns 0.59
Education450.39 per 1,000 · U.S. towns 0.43
Health260.23 per 1,000 · U.S. towns 0.16
Environment & animals240.21 per 1,000 · U.S. towns 0.17
Other340.29 per 1,000 · U.S. towns 0.47

Counted from the IRS list of tax-exempt organizations by mailing address (fractions where a ZIP code spans towns). Congregations are counted apart (109 here), since whether a church registers depends on its denomination, not the town. 8 more name a national or statewide reach and are left out.

Volunteering

3.9%

3.9% of Las Cruces’ Facebook users aged 25–44 belong to a volunteering or activism group, against 5.2% in the typical New Mexico town and 7.5% nationally.

Volunteering: Social Capital Atlas (Opportunity Insights), from data by Meta Platforms, Inc.; Chetty et al., Nature 2022. ZIP-code figures, weighted by where Las Cruces’ residents live; 2022.

★ What stands out · The buildings

A National Register landmark since 2004

Thomas Branigan Memorial Library, 200 E Picacho Avenue, Las Cruces.

60
hours open a week
44,500
square feet
127K
books & media
With a card

No late fees. E-books and audiobooks from home. Research databases: courses, journals, genealogy.

New in Las Cruces? The Handbook →

Hours are the survey’s yearly average. Check the library’s own site for today’s hours.

Thomas Branigan Memorial Library
The building’s story

Thomas Branigan Memorial Library

Branigan, Thomas, Memorial Library was added to the National Register of Historic Places on Sep 15, 2004. It is significant for its architecture and art at the local level. Its architecture is described as Pueblo Revival.

More about the building →

Other libraries in Las Cruces

How it compares

Ahead of most similar-size libraries on 3 of 8 measures

Per resident, against libraries serving 100,000+ people across the U.S.

Visits per resident 2.5 visits · typical 2.1Higher than 63%
Borrowing per resident 3 print items · typical 3.2Lower than 55%
Digital borrowing 0.9 e-items · typical 1.4Lower than 64%
Kids’ borrowing 0.9 kids’ items · typical 1.6Lower than 75%
Program attendance 0.2 attendees · typical 0.2Lower than 52%
Programs offered 13.2 per 1,000 residents · typical 9Higher than 69%
Cardholders 45% of residents · typical 41%Higher than 59%
Spending $26 per resident · typical $36Lower than 66%
Fewer per residentMore per resident
Ranked in NM#22Most-used librariesof 36 towns
#17Most library borrowingof 36 towns
#19Best libraries for kidsof 36 towns
Size group

Thomas Branigan Memorial Library serves 111,385 people, so it’s measured against U.S. libraries serving 100,000+.

A year at the library

Every hour the doors are open, about 85 items go out

Fiscal year 2024. The library’s own count.

277K
visits
2.5 per resident
432K
loans, print + digital
3.9 per resident
1,469
programs & events
23K attended
50K
library cards
45% of people served
Every open hour85items borrowed
Every week438people at a program
Every week5,323visits
35 staff (full-time equivalent)25 public computers127K books & media on the shelves
What people borrow

Mostly books and media off the shelf

432K loans last year: print, kids’ and digital.

432Kloans
Books & media (adults) 52%Kids’ books & media 24%E-books, audio & streaming 24%
How hard the shelves work
2.6×

Each of the 127K books and other items on the shelves went out about 2.6 times last year, on average.

From your couch

102,759 e-books, e-audiobooks and streams last year. Borrow from home with your card, plus research databases: courses, journals, genealogy and more.

Kids & programs

About 4 kids’ programs a week

Story times, clubs, classes and events, by who they’re for.

Schools in Las Cruces →

Programs last year by age group

Ages 0–568
Ages 6–11132
Teens190
Adults898
All ages181
Little ones
1.3

story times and programs a week for ages 0–5, on average.

Kids’ books
4

children’s books and media borrowed per child under 18 in Las Cruces last year.

23K
people at programs
1,469
programs
What your card is worth

For every $1 it spends, the library lends about $2.33 worth

Set what you’d borrow in a month. It starts at what the average Las Cruces cardholder borrows.

In a month I’d use…
Books$17 each
1
Kids’ books$12 each
0
E-books & audio$15 each
0
Movies & music$4 each
0
Programs & classes$10 a program
0
Computer & Wi-Fi$3 a session
0
Your card saves you about
$204
a year at retail prices · $17 a month

Who pays for it
$26 per resident a year

Typical for a library this size: $36. Operating budget $2.9M.

Local taxes 80%State 8%Gifts & other 11%

Last year the library lent and hosted about $6.9M worth of books, e-books, programs and Wi-Fi on a $2.9M budget.

Fine-free. No late fees on books returned late.

Retail prices are typical, rounded down: a new book $17, a kids’ book $12, an e-book or e-audiobook $15, a movie rental $4, a class or program $10, a computer or Wi-Fi session $3. The average cardholder’s month = the library’s yearly loans, attendance and Wi-Fi sessions ÷ its 50,309 cardholders ÷ 12.

Next door

Libraries next door

Who has a library of their own, and how much each town borrows. Tap a town to see its library.

12+ loans per resident8–124–8Under 4No library / shared system
TownLibraryLoans per residentHoursCivic life
Las CrucesThomas Branigan Memorial Library fine-free3.960D
MesillaNone of its own——— too few inputs
Picacho HillsNone of its own——— unincorporated
TortugasNone of its own——— under 1,000 residents

Loans = print + digital items borrowed in the library’s fiscal year, per person it serves. — = no library of its own, a county or regional system (its numbers cover many towns), or no report. Civic life: — = not graded (unincorporated places, whose nonprofits can’t be placed by mailing address, or towns with fewer than two of the three inputs).

How to read these numbers

What this data can and can’t tell you

From the Public Libraries Survey, fiscal year 2024.

  • The library’s own count. Libraries report their own visits, loans and programs. A library that didn’t respond keeps its address and hours here, with no numbers.

Hours are the survey’s yearly average; libraries are compared with others serving about as many people. How TownRatings uses library figures →

Questions about the library and civic life in Las Cruces

Does Las Cruces have a public library?

Yes. Thomas Branigan Memorial Library, 200 E Picacho Avenue, serves Las Cruces’ 111,385 residents (the survey’s count) and is open about 60 hours a week, averaged over the year.

Is Thomas Branigan Memorial Library fine-free? Does it lend e-books?

Yes to both: no late fees, and e-books, audiobooks and research databases with a card (the library’s 2024 survey report).

How busy is Las Cruces’ library?

It logged 2.5 visits and lent 3.9 items per resident in 2024, against a typical 2.1 visits for libraries serving 100,000+ people.

What is Las Cruces’ civic life grade?

D Las Cruces is ahead of 12% of U.S. towns on civic life, #34 of 46 in New Mexico. The grade combines library visits per resident, community nonprofits per 1,000 residents and the share of adults 25–44 in volunteering groups. It’s a character grade, so it isn’t part of the overall grade. How it works.

Book talk

Reading, story times and the library in Las Cruces.

Town Square →
Start a conversation

Libraries: Institute of Museum and Library Services, Public Libraries Survey, fiscal year 2024. Each library reports its own numbers. Distances are straight-line from the town center. Building history: National Park Service, National Register of Historic Places; photo via Wikimedia Commons. “What your card is worth” uses typical retail prices and is an estimate, not an official figure.