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New Era, MI
Michigan›Oceana County

New EraMI

A town of 462, settled in 1872.

Photo: TCP04 · CC BY 4.0
Photo of New Era

New Era, MI · Photo: TCP04 · CC BY 4.0 · Source ↗

Is New Era a good place to live?

New Era’s median age is 52.6 years, where Michigan’s towns sit at 42.5 years and U.S. towns at 40.5 years. 34% of the land in New Era is conserved, above both the Michigan town median (4.4%) and the median of U.S. towns (4.3%). New Era has fewer than 1,000 residents, too few for fair grades; the figures below are still real.

Small town

462 people, and everyone knows the way

In a town this size, neighbors are the best guide. Ask them anything.

Nearby towns
Pere Marquette Train Depot New Era, Michigan 1914
Pere Marquette Train Depot New Era, Michigan 1914, 1914
New Era’s story

154 years in pictures

The archive holds 1 old photo or paper going back to 1914.

  • 1872New Era is settled
Explore the history →
Getting set up

Moving to New Era: who provides what

Who provides power, water and the rest in New Era, and how to reach them.

The full setup list →
PowerDTE20.2¢/kWh · EIA 2025HIFLD · EIA
Internet7 providers93% of addresses get 100/20 MbpsFCC
Trash & dumpNot on file yetWe don’t have New Era’s trash rules yet
SchoolsShelby Public SchoolsWhich school depends on your addressNCES
Register to voteOnlineIn Michigan you can register online until 15 days before Election Day, in person up to and including Election Day, or by mail (postmarked 15 days before).vote.gov
Who runs elections hereShelby Township ClerkShelby Township; contacts on the Handbook page.FVAP, Nov 2025
ZIP code4944649446 100%Census 2020

EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Sep 12, 2025.

The data

Ordered by what stands out in New Era.

Outdoors

Conserved land covers nearly a third of New Era

0.0 miles of trail in 2 parks and preserves.

33.7%conserved
33.7%
conserved · 180 of 536 acres
0.0 mi
of trails · 0 per sq mi
Biggest places to walkTrailsAcres
1. New Era Community Ball Field—2
2. New Era Depot Park—1

Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US

Natural hazards

Inland flooding leads a very low hazard risk in New Era

Expected storm and flood damage is lower than in 83% of U.S. communities. One flood insurance claim has been paid in New Era since 1984.

17risk score of 100
FEMA risk score
17Very low riskLowerHigher
Inland floodingStrong windTornadoes
1
paid flood claims since 1984

FEMA flood insurance claims · FEMA National Risk Index · OpenFEMA

Who lives here

Older than Michigan overall

People 65 and older are 27% of residents (19% statewide); children under 18 are 15% of residents (21% statewide). 35% of adults 25 and older hold a bachelor’s degree or more in New Era.

52.6median age · MI 40.2
New EraMichigan townsU.S. towns
Aged 65 or older27%19%18%
Under 1815%21%22%
Bachelor’s degree or more, 25+35%26%29%
New EraMichiganUnited States

Ages · share of residents

Education · adults 25 and older

No diploma6%
High school28%
Some college20%
Associate’s12%
Bachelor’s22%
Graduate13%

Women and men · all residents

50% women, 50% men

That’s an even split within the survey’s margin of ±4.6 points. Across Michigan, 50.4% of residents are women.

Ages and education in New Era
New EraMIU.S.
Under 106.7%11.2%11.6%
10 to 178.1%10.1%10.3%
18 to 248.8%9.2%9.1%
25 to 349%13.2%13.7%
35 to 446.5%12.2%13.2%
45 to 5416.6%12%12.2%
55 to 6417.1%13.6%12.7%
65 to 7417.6%11.2%10.2%
75 and older9.7%7.4%7%
No diploma6.3%7.9%10.4%
High school27.5%28%26%
Some college19.6%21.9%19.1%
Associate’s11.5%9.8%8.8%
Bachelor’s22.4%19.7%21.6%
Graduate12.7%12.7%14.1%

U.S. Census Bureau · ACS 2020-2024 5-year estimates · in a town of 500, single groups can be off by several points

Climate

Snowy winters and pleasant summers in New Era

New Era has chilly, snowy winters and pleasant summers. New Era’s July high is 81°F.

79″snow a winter

Typical low → high °F

Winter19–32°
Spring34–55°
Summer56–79°
Fall40–59°
Oct 10
typical first frost
May 12
typical last frost
+1.7°
vs. the 20th-century average

NOAA U.S. Climate Normals, 1991–2020

Work & commute

With 0.8 jobs for every working resident, most of New Era’s workers commute out

Most working residents leave New Era for work: only 2% work in town. Jobs based in New Era fell to 123 in 2021, 57 fewer than in 2011. The top destinations are Shelby Township (13%), Whitehall (11%) and Montague (7%).

2%work in town
New EraMichigan townsU.S. towns
Working residents who work in town2.5%5.9%8%
Average trip to work23 minutes25 minutes25 minutes
Below the poverty line7.6%8.9%9.6%

Where working residents work

In New Era2%
Shelby Township13%
Whitehall11%
Montague7%
Hart Township7%
12 mi
median commute distance
123
jobs based in New Era
Balanced
jobs vs. working residents

Census LEHD 2021 · ACS

Safety

Crime reported in New Era

No violent or property crimes were reported in New Era in 2025. In a town this small, a few incidents move the numbers a lot, so rates aren't shown.

New Era is small, so we show counts rather than rates.

0
violent crimes reported in 2025
0
property crimes reported in 2025

FBI crime data, 2025 · crimes reported to police

Health

How healthy New Era is

16% of New Era adults report frequent physical distress.

New EraMichigan townsU.S. towns
Frequent physical distress (CDC PLACES)16%14%14%
Obesity (CDC PLACES)40%37%35%
Depression (CDC PLACES)28%27%23%
Smoke cigarettes (CDC PLACES)17%15%14%
32 measures vs. Michigan
0 better27 too close to call5 worse
What stands outNew EraMI
More older adults who have lost all their teeth14.5%10.2%
More uninsured adults9.3%6.9%
More adults with COPD10.2%8.1%
Mercy Health Lakeshore Campus
3.4 mi away · emergency room
3 of 3
care shortages: primary care, dental, mental health

CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA

Housing

A typical New Era home is worth about $252K

The typical New Era home is worth about $252,000, up 7.9% in a year, close to the Michigan typical home. The median rent in New Era is $900 a month.

$252KZillow home value
New EraMichigan townsU.S. towns
Households that own their home96%84%73%
Median rent$900 a month$1,046 a month$1,185 a month

Typical home value

New Era$252K
Michigan$264K
+7.9%
value change, 1 year

Census ACS, 2020–24 · Zillow Home Value Index · Redfin Data Center

Nearby attractions

Lake Michigan and 8 more within 40 miles

Museums, parks, gardens and other places to visit around New Era. Close and well known come first.

All 18 attractions →
Sources: National Park Service · ski areas © OpenSkiMap / OpenStreetMap contributors · Wikidata · Wikipedia readership · photos via Wikimedia Commons
Photo credits

Lake Michigan: Earth Science and Remote Sensing Unit, NASA Johnson Space Center, ISS Expedition, Public domain · Manistee National Forest: RomanKahler, CC BY-SA 4.0 · USS LST-393: USN, Public domain · WildWater Adventure: Larry Pieniazek, CC BY 2.5

Keep exploring

Everything we know about New Era

19pages on New Era
After high school

Colleges nearby

None within 15 miles of New Era; the nearest are

About New Era

Village in Michigan, United States

New Era is a village in Shelby Township, Oceana County in the U.S. state of Michigan. As of the 2020 census, New Era had a population of 446. New Era is the birthplace of Caldecott Medal-winning children's author Verna Aardema. The village is near the halfway point on the Hart-Montague Trail, and local businesses woo visiting cyclists as they pass by along the trail. New Era is also home to dairy product manufacturer, Country Dairy.

From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)

Area
0.8 sq mi
Elevation
755 ft
ZIP code
49446

Questions about New Era

Short answers, built from the data on this page.

Is New Era, MI a good place to live?

New Era has fewer than 1,000 residents, too few for fair grades; the figures below are still real.

What is New Era, MI known for?

2 notable people were born here, including Evan Bruinsma and Verna Aardema.