154 years in pictures
The archive holds 1 old photo or paper going back to 1914.
- 1872New Era is settled
Each edition grades its towns against each other only.

A town of 462, settled in 1872.
New Era’s median age is 52.6 years, where Michigan’s towns sit at 42.5 years and U.S. towns at 40.5 years. 34% of the land in New Era is conserved, above both the Michigan town median (4.4%) and the median of U.S. towns (4.3%). New Era has fewer than 1,000 residents, too few for fair grades; the figures below are still real.
In a town this size, neighbors are the best guide. Ask them anything.
The archive holds 1 old photo or paper going back to 1914.
Who provides power, water and the rest in New Era, and how to reach them.
EPA SDWIS (Oct 9, 2026) · HIFLD + EIA-861 2025 · Census 2020 ZCTAs · NCES 2024–25 · registration: vote.gov, updated Sep 12, 2025.
Ordered by what stands out in New Era.
| Biggest places to walk | Trails | Acres |
|---|---|---|
| 1. New Era Community Ball Field | — | 2 |
| 2. New Era Depot Park | — | 1 |
Trails & parks © OpenStreetMap contributors · Conserved land: USGS PAD-US
Expected storm and flood damage is lower than in 83% of U.S. communities. One flood insurance claim has been paid in New Era since 1984.
FEMA flood insurance claims · FEMA National Risk Index · OpenFEMA
People 65 and older are 27% of residents (19% statewide); children under 18 are 15% of residents (21% statewide). 35% of adults 25 and older hold a bachelor’s degree or more in New Era.
| New Era | Michigan towns | U.S. towns | |
|---|---|---|---|
| Aged 65 or older | 27% | 19% | 18% |
| Under 18 | 15% | 21% | 22% |
| Bachelor’s degree or more, 25+ | 35% | 26% | 29% |
50% women, 50% men
That’s an even split within the survey’s margin of ±4.6 points. Across Michigan, 50.4% of residents are women.
| New Era | MI | U.S. | |
|---|---|---|---|
| Under 10 | 6.7% | 11.2% | 11.6% |
| 10 to 17 | 8.1% | 10.1% | 10.3% |
| 18 to 24 | 8.8% | 9.2% | 9.1% |
| 25 to 34 | 9% | 13.2% | 13.7% |
| 35 to 44 | 6.5% | 12.2% | 13.2% |
| 45 to 54 | 16.6% | 12% | 12.2% |
| 55 to 64 | 17.1% | 13.6% | 12.7% |
| 65 to 74 | 17.6% | 11.2% | 10.2% |
| 75 and older | 9.7% | 7.4% | 7% |
| No diploma | 6.3% | 7.9% | 10.4% |
| High school | 27.5% | 28% | 26% |
| Some college | 19.6% | 21.9% | 19.1% |
| Associate’s | 11.5% | 9.8% | 8.8% |
| Bachelor’s | 22.4% | 19.7% | 21.6% |
| Graduate | 12.7% | 12.7% | 14.1% |
U.S. Census Bureau · ACS 2020-2024 5-year estimates · in a town of 500, single groups can be off by several points
New Era has chilly, snowy winters and pleasant summers. New Era’s July high is 81°F.
NOAA U.S. Climate Normals, 1991–2020
Most working residents leave New Era for work: only 2% work in town. Jobs based in New Era fell to 123 in 2021, 57 fewer than in 2011. The top destinations are Shelby Township (13%), Whitehall (11%) and Montague (7%).
| New Era | Michigan towns | U.S. towns | |
|---|---|---|---|
| Working residents who work in town | 2.5% | 5.9% | 8% |
| Average trip to work | 23 minutes | 25 minutes | 25 minutes |
| Below the poverty line | 7.6% | 8.9% | 9.6% |
Census LEHD 2021 · ACS
No violent or property crimes were reported in New Era in 2025. In a town this small, a few incidents move the numbers a lot, so rates aren't shown.
New Era is small, so we show counts rather than rates.
FBI crime data, 2025 · crimes reported to police
| New Era | Michigan towns | U.S. towns | |
|---|---|---|---|
| Frequent physical distress (CDC PLACES) | 16% | 14% | 14% |
| Obesity (CDC PLACES) | 40% | 37% | 35% |
| Depression (CDC PLACES) | 28% | 27% | 23% |
| Smoke cigarettes (CDC PLACES) | 17% | 15% | 14% |
| What stands out | New Era | MI |
|---|---|---|
| More older adults who have lost all their teeth | 14.5% | 10.2% |
| More uninsured adults | 9.3% | 6.9% |
| More adults with COPD | 10.2% | 8.1% |
CDC PLACES 2025 · modeled estimates for adults · CMS · HRSA
The typical New Era home is worth about $252,000, up 7.9% in a year, close to the Michigan typical home. The median rent in New Era is $900 a month.
| New Era | Michigan towns | U.S. towns | |
|---|---|---|---|
| Households that own their home | 96% | 84% | 73% |
| Median rent | $900 a month | $1,046 a month | $1,185 a month |
Census ACS, 2020–24 · Zillow Home Value Index · Redfin Data Center
Museums, parks, gardens and other places to visit around New Era. Close and well known come first.
Big draw37 mi LakeLake Michigan15 mi Theme parkMichigan's Adventure
31 mi National forestManistee National Forest
23 mi MuseumUSS LST-39323 mi Stadium & arenaMercy Health Arena
15 mi Theme parkWildWater AdventureLake Michigan: Earth Science and Remote Sensing Unit, NASA Johnson Space Center, ISS Expedition, Public domain · Manistee National Forest: RomanKahler, CC BY-SA 4.0 · USS LST-393: USN, Public domain · WildWater Adventure: Larry Pieniazek, CC BY 2.5
None within 15 miles of New Era; the nearest are
About 2 of every 100 New Era residents are enrolled in college, against 6 across Michigan.
Village in Michigan, United States
New Era is a village in Shelby Township, Oceana County in the U.S. state of Michigan. As of the 2020 census, New Era had a population of 446. New Era is the birthplace of Caldecott Medal-winning children's author Verna Aardema. The village is near the halfway point on the Hart-Montague Trail, and local businesses woo visiting cyclists as they pass by along the trail. New Era is also home to dairy product manufacturer, Country Dairy.
From Wikipedia, licensed CC BY-SA 4.0 · facts via Wikidata (CC0)
Short answers, built from the data on this page.
New Era has fewer than 1,000 residents, too few for fair grades; the figures below are still real.
2 notable people were born here, including Evan Bruinsma and Verna Aardema.